Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
After Slight Delay, Veteran Spring Lake Impresses in Long-Awaited Launch
By
Tom Kendra
Special for MHSAA.com
September 9, 2021
Spring Lake returned 17 starters and, understandably, couldn’t wait to get this season started.
But just as the Lakers were revving up their engine for takeoff, they were idled for another week.
Spring Lake picked up a forfeit victory in Week 1 after Muskegon Orchard View decided to not field a varsity team this fall, so the Lakers put in another week of practice and then unleashed all of their pent-up energy on Zeeland East last Thursday.
Christian Folkert rushed 11 times for 211 yards and four touchdowns as Spring Lake sprinted to a 42-0 halftime lead and then cruised to a convincing 56-21 nonleague victory.
“We were so excited and pumped,” said Folkert, a 5-foot-11, 195-pound senior. “We wanted to go out there and send a message and show everyone what we have this year.”
After the Lakers’ front line and Folkert established itself in the first quarter, senior quarterback Jackson Core (6-1, 170) did his thing in the second quarter, connecting on touchdown passes to senior Joe Westhoff and junior Derrick Paggeot.
Core finished 6-of-7 passing for 90 yards, and Paggeot had four catches for 71 yards. SL piled up 401 total rushing yards, with eight ball carriers.
The final score was a surprise to many throughout West Michigan, considering Zeeland East plays in the larger Ottawa-Kent Conference Green and has qualified for the playoffs 10 straight seasons. About the only people not surprised were Spring Lake’s 19 seniors, who are used to winning – and winning big.
The Lakers’ senior class went undefeated in seventh grade, lost one game in eighth grade (to Hudsonville Unity Christian), then went unbeaten as freshmen and sophomores – despite having five of the best players from the class playing on the varsity as sophomores. Those five who were called up in 2019 were Folkert, twin brothers and linemen Travis and Hunter Throop, RJ Lisman (C/LB) and Ty French (H-back/DE).
“Our senior class is used to winning, and that gives us confidence,” explained Core, whose father, Bill, is Spring Lake’s longtime basketball and softball coach. “It’s not just a couple of us seniors, we have a lot guys who can play and push each other. I guess that’s why we’re so excited for this season.”
Spring Lake broke through last season and beat Fremont (48-0) in a Division 4 District opener, snapping a 12-game playoff losing streak dating back to 2001, before falling to Ada Forest Hills Eastern (28-21) in the District Semifinal.
The bulk of that 5-3 team is back, led by Folkert, who combines size and speed – and now another intangible, according to sixth-year Lakers coach Dan Start.
“In the past, Christian was more of a battering ram who ran people over,” explained Start, a former player at Grandville, who coached football in Florida before taking the Spring Lake job in 2016. “He can still do that, for sure, but he’s learned how to make them miss, too. His change of direction and vision is much-improved.”
Folkert is also a leader of the Lakers’ 4-2-5 defensive look from his defensive end position. With Folkert and French setting the edge at the two defensive end spots and the Throop brothers plugging up the middle, Zeeland East was unable to run the ball.
Spring Lake begins league play in the rugged O-K Blue this week at Holland Christian. The real test comes over the final four weeks of the conference season at home against Hudsonville Unity Christian and Coopersville, at Grand Rapids West Catholic and at home against Allendale – all of whom are 2-0 thus far.
“We’ve only won one game, so we obviously have a long way to go,” said Folkert, who also gave a shout out to his school’s student section, which was loud and raucous for the Zeeland East game, clad in matching black shirts. “You never know what is going to happen. We have a lot of good players, but we have to go out there and ball and get it done. I mean, everyone said we were going to lose to Zeeland East and that didn’t happen.”
Spring Lake has had two undefeated teams during the playoff era, in 1980 and 1982, but neither qualified for the playoffs – which at that time included just 32 teams in the entire state, broken into four classes. The 1982 team was a particularly hard-luck story, posting eight shutouts in nine games and outscoring its opponents by a combined score of 266-6.
The Lakers’ best playoff run came in 2000, when they made it all the way to the Division 5 championship game at the Pontiac Silverdome, losing to Jackson Lumen Christi, 42-15.
Spring Lake reached the second round the following year, but before last fall, the Lakers went “one and done” in the playoffs 11 straight times.
After snapping that skid, this year’s senior-laden Lakers squad is focused on making a long playoff run.
Spring Lake is the largest school in Division 4 with 825 students, which means many of its conference opponents could become early-round playoff foes as well.
“First off, we do play in a very difficult conference,” said Start, whose assistants include offensive coordinator Kyle Jewett and defensive coordinator Aaron West. “So we feel like if we can do well in our conference, then we can do well in the playoffs.
“But honestly, that is so far away. Our goal right now is to get one percent better every day. If we actually do that, the results will take care of themselves.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Spring Lake senior running back Christian Folkert breaks through a huge hole on a 57-yard touchdown run in the first quarter of the Lakers' 56-21 win over visiting Zeeland East on Sept. 3. Joe Westhoff (24) and Hunter Throop (77) provide additional blocking for Folkert, who finished with 11 carries for 211 yards and four touchdowns. (Middle) Spring Lake senior quarterback Jackson Core launches a pass during his team's win over Zeeland East. He completed 6-of-7 passes for 90 yards and two touchdowns. (Below) Spring Lake coach Dan Start, now in his sixth season, addresses his team before the start of last Thursday’s game. (Photos by Kelly Gates.)