Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Youngest Bona Brother Bringing Successful Conclusion to Family QB Legacy

By Tim Robinson
Special for MHSAA.com

October 15, 2021

PINCKNEY — Senior Jimmy Bona is the third of four boys in his family to play quarterback at Pinckney. As the youngest, with twin brothers 10 years older, his introduction to football came in the front yard of the Bona home.

And it was what you’d expect.

“It started in our front yard,” said Dominic, the first of the three sons, who later became a standout quarterback at Albion College. “Joe was 8 and Jimmy was 6. We used to beat up on them.”

“They did not go easy on us,” said Joe, who played quarterback his senior season in 2019 and now is a finance major at Michigan State. “They made us way more tough, mentally and physically. They made us who we are today.”

These days, Dominic, a starter in 2011-12, and Joe both help mentor their brother – Dominic from his home in the Denver area and Joe from East Lansing.

“I watch a little film here and there,” Dominic says. “I give them tips on coverages and footwork. I started with Joe and now going to Jimmy. He’s doing a great job.”

Jimmy Bona has completed 58 percent of his passes for 674 yards and 11 touchdowns versus only two interceptions, as the Pirates (5-2) finished play in the Southeastern Conference White in second place with a 4-1 record.

He’s the youngest of Tony and Jackie Bona’s six children total, which includes two sets of fraternal twins. Dominic and Mitch, a former Pinckney hockey player who now is an Army Ranger; sister Allison; and Joe and Rachel, who is a member of the Grand Valley State University dance team.

It’s a close-knit family, and the three older kids were frequently each assigned one of their siblings to keep an eye on when on expeditions outside the home.

It was definitely a football family, for the most part, according to Jackie.

“Jimmy was born in September,” she said. “I was at Dom’s game with Jimmy, a week later. I can’t tell you how much we’ve enjoyed the process. We’ve been doing this for so long. We moved here when Mitch and Dom were in the second grade. I’ve had a kid in football for 20 years.”

The older brothers always included their younger siblings in whatever games were being played in the front yard.

Pinckney football“It was a rough house to live up to,” Jimmy said. “They taught me a bunch of stuff, like life lessons. My parents weren’t in the house much because they were working, so (my brothers) kind of raised me and made me who I am today. I can’t thank them enough.”

The front yard football field used the Bonas’ driveway and a neighbor’s as end zones.

“You didn’t want to get tackled in the end zone,” Dominic said, laughing. “You might hit a mailbox, too.”

The kids played indoors when the weather was bad, with results you also might expect.

“We only recently got furniture in the front room,” Jackie said. “We finally painted and put furniture in a few years ago.”

These days, the Bonas are still a close family, keeping in touch with a family chat while Dominic and Joe do what they can to help Jimmy during his senior season.

“I text him every week,” Dominic says. “At the beginning of the week, I remind him to get his mind right, and on Friday morning I tell him to get into the zone, try and get his head right.”

The family gets together whenever it can, including last weekend, when Dominic and Mitch returned for Pinckney’s homecoming win over Ypsilanti Community. Joe, meanwhile, has attended all but one of the Pirates’ games this season.

Jimmy, in at least one measure, is no longer the little brother.

“When I got taller than my older brothers, I got way happier,” Jimmy said, grinning.

There’s a little sense of the bittersweet with the Bonas as Jimmy completes his high school journey.

“Some of these kids have been playing together since the first grade,” Jackie said. “It’s been a lovely experience I’ll never forget. It’s been amazing. But it’s never been this quiet at our house, ever. I can’t believe it’s almost over. When they say the days are long and the years are short, it’s true.”

Pinckney coach Rod Beaton was an assistant when Dominic played for the Pirates a decade ago, and coached both Joe and Jimmy Bona on the Pirates varsity.

“Unfortunately, there are no more Bonas in the pipeline,” Beaton said, laughing. “But I will tell you, they’ve set a precedent.”

PHOTOS (Top) Pinckney quarterback Jimmy Bona works to pull away from a defender during his team’s Week 2 game against Harper Woods. (Middle) Jimmy, middle, gets plenty of support from older brothers Dominic (left) and Joe. (Top photo by Quintin Love Jr.; middle photo courtesy of Jackie Bona.)