Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Week 8 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 15, 2021
Some weeks during football season need little introduction. Week 8 this fall qualifies.
By Sunday, the majority of the state’s leagues will have their champions. By Sunday, we also will have a much clearer picture of every team’s chances of making the playoffs with one more regular-season game to go.
Below is a look at many of Friday and Saturday’s matchups that will play parts in determining both.
Bay & Thumb
Lapeer (6-1) at Grand Blanc (7-0)
The Lightning are coming off a solid 37-27 nonleague win over Midland Dow with Saginaw Valley League Red leader Grand Blanc up this week and reigning champion Davison next to finish the regular season. Lapeer likely must defeat both to clinch a third league championship over the last four seasons, but Grand Blanc already has a Davison win and a similarly close one over Dow to match – and closes with winless Saginaw United. That Week 4 win was Grand Blanc’s first over the Cardinals since joining the SVL in 2018, and another tonight would be Grand Blanc’s first victory over Lapeer during the same stretch.
Keep an eye on these FRIDAY Elkton-Pigeon-Bay Port Laker (5-2) at Bad Axe (7-0), Mount Pleasant (7-0) at Bay City Western (6-1), Essexville Garber (5-2) at Frankenmuth (7-0), Durand (5-2) at Montrose (5-2).
Greater Detroit
Detroit Martin Luther King (6-1) vs. Detroit Cass Tech (5-2) at Detroit Northwestern
These two are lined up for a second regular-season meeting for the second season in a row, this one to decide the Detroit Public School League Blue championship after King won the PSL Division 1 title. King did so thanks to winning the first matchup in Week 3, 41-34, and the Crusaders are sitting comfortably in the No. 2 spot in Division 3 playoff points. Cass Tech sits in a much more uncertain spot in Division 1, making this matchup about much more than a championship. The Technicians currently are in the playoff field, but 30th out of 32 teams in Division 1.
Keep an eye on these FRIDAY Croswell-Lexington (6-1) at Armada (6-1), Royal Oak Shrine (4-3) at Clarkston Everest Collegiate (6-1), Dearborn Fordson (6-1) at Dearborn (5-2), Detroit Central (7-0) vs. Detroit Pershing (5-2) at Detroit Northwestern.
Mid-Michigan
Canton (5-2) at Hartland (6-1)
These two and Howell are tied for first in the Kensington Lakes Activities Association West with tonight’s games the last on the league schedule. The Eagles are relative newcomers to this level of late-season anticipation, having guaranteed their first overall winning record since 2015, and they are a one-point Week 3 loss to Brighton from being undefeated. Canton is the reigning league champ and more of a regular in these sorts of games – but also lost to Howell 41-21 in Week 2, whereas Hartland downed the Highlanders 29-7 in Week 6. Canton defeated Brighton 35-32 in Week 6. Howell plays at Brighton tonight.
Keep an eye on these FRIDAY Howell (6-1) at Brighton (4-3), East Lansing (4-3) at Grand Ledge (6-1), Millington (7-0) at Ithaca (5-2), Cadillac (5-2) at Portland (6-1).
Northern Lower Peninsula
Bloomfield Hills Brother Rice (5-2) at Traverse City Central (6-1)
Central again loaded up this season’s nonleague schedule, which in addition to its perfect run through the Big North Conference has the Trojans sitting in the No. 6 spot in Division 2. They also haven’t had a game closer than 32 points since falling to Division 3 top-ranked DeWitt in the season opener. Of course, Brother Rice is another formidable challenge – the Warriors are No. 10 in Division 3 with notable wins over Macomb Dakota and Orchard Lake St. Mary’s and a five-point loss to Division 2 No. 1 Warren De La Salle Collegiate. Central and Brother Rice played each other in 2016 and 2017 – both Rice wins, but by a combined 11 points.
Keep an eye on these FRIDAY Mancelona (5-1) at Charlevoix (6-1), McBain (4-3) at Manton (3-4), Hopkins (3-4) at Frankfort (6-1), Harbor Springs (1-6) at East Jordan (5-2).
Southeast & Border
Addison (7-0) at Napoleon (5-2)
Last week’s Michigan Center 12-7 win over Napoleon took a bit of thunder out of this matchup, but it still will have plenty of impact in multiple ways. Addison can clinch the Cascades Conference championship outright, which would be the Panthers’ third straight, but a Napoleon win would create a three-way shared title with these two and Michigan Center. As noted a few times this season, the Pirates have bounced way back after going 1-6 last year and a combined 3-13 over the last two, but they remain in a tough spot for playoff qualification at No. 37 in Division 6 with two games to play.
Keep an eye on these FRIDAY St. Joseph (5-2) at Chelsea (7-0), Parma Western (5-2) at Jackson Lumen Christi (6-1), Petersburg Summerfield (5-2) at Ottawa Lake Whiteford (6-1), Dexter (5-2) at Saline (7-0).
Southwest Corridor
Kalamazoo United (5-2) at Constantine (7-0)
Constantine is one of the best teams we haven’t talked about enough this season, sitting No. 3 in Division 6 and up to a combined 24-5 over the last three seasons while coming off a 2020 run to the Semifinals. The Falcons have won every game by double digits this fall, but United is likely at least the top in-state team Constantine will see this regular season. Both are undefeated in Southwestern Athletic Conference Lakeshore play, with United able to clinch the title outright and Constantine able to clinch a share with one more league game left. United sits No. 16 in Division 5, its only losses to Division 4 and 3 teams that are both 6-1.
Keep an eye on these FRIDAY Stevensville Lakeshore (6-1) at Battle Creek Lakeview (4-3), Reading (5-2) at Homer (5-2), Paw Paw (5-2) at Vicksburg (6-1), Portage Central (5-2) at Battle Creek Central (3-4).
Upper Peninsula
Ishpeming Westwood (6-1) at Bark River-Harris (5-2)
Bark River-Harris will face Ishpeming in a Week 9 winner-take-all matchup for the Western Peninsula Athletic Conference Iron title, but first will meet the West-PAC Copper-leading Patriots in a game that won’t impact league standings but may impact if the Broncos continue into the postseason. They’re currently in at No. 28 in Division 8, and the Division 7 Patriots are the strongest opponent they’ll have seen so far. Westwood is ranked No. 10 in its division and has clinched a share of the Copper title with a chance to win it outright against Negaunee in Week 9.
Keep an eye on these FRIDAY Hancock (4-3) at Calumet (5-2), Ishpeming (3-3) at Iron Mountain (4-3), Traverse City West (6-1) at Marquette (5-2), Houghton (4-3) at Negaunee (6-1).
West Michigan
Grand Rapids Catholic Central (7-0) at Cedar Springs (6-1)
These two are tied for first in the Ottawa-Kent Conference Gold with two games to play and the winner tonight clinching a share of the league title. Grand Rapids Catholic Central would be earning a seventh-straight league championship, and the Division 5 top-ranked Cougars also are carrying a 30-game winning streak. But Cedar Springs also has done its work well to get here, sitting No. 11 in Division 3 with its only loss to Division 1 top-ranked Rockford. GRCC won last season’s meeting 42-28.
Keep an eye on these FRIDAY Byron Center (6-1) at Grand Rapids Forest Hills Central (6-1), Montague (6-1) at Whitehall (6-1), Coopersville (5-2) at Hudsonville Unity Christian (7-0), Centreville (6-1) at Muskegon Catholic Central (6-1).
8-Player
Peck (5-2) at Kinde North Huron (7-0)
North Huron earned a share of the North Central Thumb League Stripes championship last week and can lock up a repeat outright title. But Peck will be loaded with motivation stretching past a possible championship share. One more win this season will guarantee the Pirates’ best record since 2015 and would break a streak of eight straight losses to the Warriors, who defeated Peck during both the regular season and playoffs the last two years.
Keep an eye on these FRIDAY Rogers City (7-0) at Mio (6-1), Marion (6-1) at Vestaburg (5-2), Colon (6-1) at Climax-Scotts (5-2). SATURDAY Crystal Falls Forest Park (7-0) at Lake Linden-Hubbell (5-2).
Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.
PHOTO Mount Pleasant, here on defense against Holland West Ottawa during a Week 2 win, is among teams that can clinch a league championship this weekend. (Click for more from High School Sports Scene.)