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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Grand Blanc football

1st & Goal: 2021 Week 8 in Review

By Geoff Kimmerly
MHSAA.com senior editor

October 18, 2021

Week 8 showed the potential to end up arguably the most jaw-dropping this football regular season – and it’s fair to say the action met expectations.

MI Student Aid

As teams continued playing for league titles and positioning for one of 288 playoff spots, we saw the usual share of dominating performances – but also a couple of headline-making comebacks, an important overtime win, and more unexpectedly a handful of games determined by two-point conversion stops.

The playoff field will be selected in six days, and we’ll talk more about that soon. For now, here are many of the most intriguing results and notes from the weekend that was:

Bay & Thumb

HEADLINER Grand Blanc 30, Lapeer 6 The Bobcats (8-0) are Saginaw Valley League Red champions for the first time, clinching a share of the title with their first win over Lapeer (6-2) since joining the SVL in 2018. While Grand Blanc’s offensive standouts often get much of the attention, the defense stopped a Lightning offense averaging 46 points per game – and the Bobcats now have held their last five opponents to seven points or fewer. Click for more from the Flint Journal.

Watch list Croswell-Lexington 30, Armada 14 The Pioneers (7-1) finished their first perfect run through the Blue Water Area Conference since 2012, and this win over Armada (6-2) was the closest of six league victories on the field (the seventh was a forfeit win).

Remember this one Elkton-Pigeon-Bay Port Laker 21, Bad Axe 20 The Greater Thumb Conference West finished with a three-way shared championship between these two and Reese after Laker (6-2) stopped the Hatchets (7-1) on a late two-point conversion attempt.

More shoutouts Mount Pleasant 31, Bay City Western 16 The Oilers (8-0) clinched a share of the SVL Blue title, avoiding what would have been a three-way tie for first had Western (6-2) won. Lake Fenton 42, Fenton 6 The Blue Devils (7-1) won this Flint Metro League crossover, also its first matchup with the Tigers (4-4) since 2005.

Greater Detroit

HEADLINER Detroit Martin Luther King 21, Detroit Cass Tech 15 The Crusaders (7-1) made it a season sweep over Cass Tech with this comeback win in the Detroit Public School League Blue championship game. The Technicians (5-3) led 15-0 at halftime, but King scored 21 unanswered points during the second half including the eventual game winners on Lynn Wyche-El’s interception return for a touchdown with 6:50 to play. Click for more from the Detroit Free Press.

Watch list Dearborn 13, Dearborn Fordson 10 The Pioneers (6-2) guaranteed their best record since 2016 and helped give the Kensington Lakes Activities Association East standings a final reshuffling that saw Belleville emerge as the outright champ. Fordson (6-2) and Livonia Churchill also had been tied for first entering the weekend; Churchill (6-2) lost to Livonia Stevenson 13-6.

Remember this one Redford Union 34, Melvindale 14 After three straight seasons of missing on a league title by a win, the Panthers closed the Western Wayne Athletic Conference schedule undefeated (7-1) when a win by Melvindale (5-3) would’ve created a three-way tie for first.

More shoutouts Detroit Central 30, Detroit Pershing 0 The Trail Blazers (8-0) picked up their third shutout in six games on the field this season to win the PSL Gold championship against Pershing (5-3), which hadn’t given up a point in three straight games. Clarkston Everest Collegiate 27, Royal Oak Shrine 13 This winner-take-all matchup for the Detroit Catholic League Intersectional #2 championship went to the Mountaineers (7-1), who ran their league title streak to five. Runner-up Shrine fell to 4-4 overall.

Mid-Michigan

HEADLINER Hartland 21, Canton 0 The Eagles (7-1) locked up a shared KLAA West title in impressive fashion, with their fourth shutout this fall also the first time Canton (5-3) hadn’t scored a point since a 2006 Division 1 Semifinal. Hartland and Howell are co-champs, and Hartland also moved to seven wins for the first time since 2014. Click for more from the Livingston Daily Press & Argus.

Watch list Howell 21, Brighton 14 The Highlanders (7-1) went ahead for good during the game’s final minutes to clinch their KLAA West share, moving to seven wins for the first time since 2010 with their first victory over Brighton (4-4) since 2017.

Remember this one East Lansing 27, Grand Ledge 12 Even with one of the state’s most impressive schedules, East Lansing (5-3) had fallen back in the Division 2 playoff field. But this win over the Division 1 Comets (6-2) sent the Trojans back into a comfortable spot, from No. 19 to tied for No. 10 in D2 with a game to play.

More shoutouts Olivet 20, Williamston 19 The Eagles (6-2) won a matchup of league champs, as the best from the Greater Lansing Activities Conference held off a comeback attempt by the Hornets (5-3), one of three teams that shared the title in the Capital Area Activities Conference Red. Beal City 14, Sand Creek 12 A late replacement game for both became a memorable one as Beal City (7-1) held on while on the road at Sand Creek (5-3).

Northern Lower Peninsula

HEADLINER East Jordan 22, Harbor Springs 14 (2OT) The Red Devils (6-2) held on to set up this week’s winner-take-all with Frankfort for the championship in the Northern Michigan Football Conference Legacy division. Additionally, East Jordan (5-2) has tied its most wins for a season since 2003 and put itself in position to move into the Division 7 playoff field sitting No. 36 with a game to play. Click for more from the Petoskey News-Review.

Watch list Cadillac 10, Portland 7 Not that anyone questioned if Cadillac (6-2) would be a player again in the Division 4 playoffs next month – but this win on the road at Division 5 No. 6 Portland reinforced that the Vikings and their dynamic defense will be in the mix.

Remember this one Traverse City Central 56, Bloomfield Hills Brother Rice 13 Not only did the Trojans (7-1) reach 56 points for the fifth time in eight games this fall, but they did so against a Brother Rice team that moved to 5-3 and hadn’t given up more than 30 points in a game in nearly two calendar years.

More shoutouts Charlevoix 28, Mancelona 20 The Rayders (7-1) reached seven wins for the third season in a row and moved up to No. 11 in Division 7, while Mancelona (5-2) remains in position to join the field as well at No. 26. McBain 44, Manton 20 The Ramblers (5-3) can breathe a bit easier also in Division 7 after moving up four spots to No. 24 with this win over the Rangers (3-5).

Southeast & Border

HEADLINER Saline 42, Dexter 40 This was Saline’s closest Southeastern Conference Red game since 2016, but the Hornets managed to extend their league winning streak to 45 in clinching the championship outright. The teams traded touchdowns during the final minute, but the decider came a few minutes earlier when Saline was able to stop a Dexter two-point conversion try that would’ve tied the score at 35-35. The Dreadnaughts fell to 5-3. Click for more from the Ann Arbor News.

Watch list Chelsea 24, St. Joseph 14 The Bulldogs (8-0) have been among the top three teams in Division 4 all fall and moved back into the No. 1 spot with this win over the Division 3 Bears (5-3).

Remember this one Addison 52, Napoleon 34 The Panthers cemented the outright Cascades Conference championship and in moving to 8-0 have their most wins in a season since 2006. Napoleon (5-3) had given up only 98 points total coming into the weekend.

More shoutouts Jackson Lumen Christi 33, Parma Western 0 The Titans (7-2) sent Western (5-3) into fourth place and earned one of three shares of the Interstate 8 Athletic Conference championship, with Hastings and Battle Creek Harper Creek also winning this weekend to tie for first. Reading 20, Homer 6 This wasn’t for a league title, but Big 8 Conference runner-up Reading (6-2) bumped up five spots in Division 8 to No. 13 with the win over the Division 7 Trojans (5-3).

Southwest Corridor

HEADLINER Constantine 32, Kalamazoo United 14 The Falcons (8-0) clinched a share of the Southwestern Athletic Conference Lakeshore championship, continuing their season-long streak of double-digit wins while handing Kalamazoo United (5-3) its lone league loss. The championship is Constantine’s third straight, and it can claim the title outright this week against winless Coloma. Click for more from FOX 17.

Watch list Battle Creek Lakeview 44, Stevensville Lakeshore 29 After a Week 7 loss to Mattawan severely hampered Lakeview’s chances in the Southwestern Michigan Athletic Conference, the Spartans (5-3) bounced back quickly to keep Lakeshore (6-2) – tied for first heading into the game – from claiming a share of the title.  

Remember this one Portage Central 41, Battle Creek Central 16 Despite losing its season opener to Lakeshore, Portage Central didn’t lose again in SMAC play and clinched the title with this win over the Bearcats (3-5) – who remain in contention for a Division 3 playoff spot.

More shoutouts Three Rivers 28, Plainwell 20 Two weeks ago, Three Rivers (5-3) was one spot outside the potential Division 4 playoff field. But wins over Sturgis and now Plainwell have the Wildcats back up to No. 22 – and tied there with the Trojans (5-3). Vicksburg 35, Paw Paw 13 The Bulldogs (7-1) have moved up in Division 4 four straight weeks and now sit No. 4 with Paw Paw (5-3) at No. 25 in the same potential field.

Upper Peninsula

HEADLINER Ishpeming Westwood 50, Bark River-Harris 8 Co-leaders in the Western Peninsula Athletic Conference divisions met for an intriguing tune-up before both play for league championships this week. The Copper’s Westwood (7-1) came away with its seventh game this season holding its opponent to eight points for fewer as it prepares for Negaunee this week. Bark River-Harris (5-3) will see Ishpeming for the outright Iron title and might be rooting for Westwood this week too as the Broncos need as many playoff points as possible to move up in the Division 8 field. Click for more from the Marquette Mining Journal.

Watch list Marquette 28, Traverse City West 15 Receiving one of the biggest rankings boosts this week was Marquette (6-2), which moved up 14 spots to No. 12 in Division 3 with this win over the Division 1 Titans (6-2).

Remember this one Calumet 30, Hancock 0 While most eyes will be on the Westwood/Negaunee matchup, Calumet (6-2) moved into position to claim a share of the Copper title as well and will face L’Anse to finish the league schedule.

More shoutouts Negaunee 26, Houghton 6 The Miners (7-1) moved up the Division 6 rankings for the third-straight week, up to No. 11 while also setting up this week’s matchup with Westwood. Kingsford 35, Petoskey 21 The Flivvers (5-3) received a nice bump to No. 15 in Division 5 with a solid win over the Division 3 Northmen (3-5).

West Michigan

HEADLINER Grand Rapids Catholic Central 41, Cedar Springs 40 After the Red Hawks (6-2) led for the majority of the first three quarters, GRCC went ahead to stay with 2:32 to play in the third – but not without a dramatic finish. Cedar Springs scored with 38 seconds left to pull within a point of the lead, but the Cougars (8-0) stopped the two-point conversion try and clinched a share of the Ottawa-Kent Conference Gold title. Click for more from the Grand Rapids Press.

Watch list Muskegon Catholic Central 24, Centreville 16 The Crusaders (7-1) moved up to a season-best No. 6 in Division 7 by getting past Division 8 then-No. 7 Centreville and scoring more points than defensively-dominant Centreville had given up over the last five games combined.

Remember this one Whitehall 34, Montague 14 This result created a three-team shared West Michigan Conference championship with these two and Muskegon Oakridge, and for Whitehall much more with context. It was the Vikings’ first win over Montague since 2014, and the league title is the program’s first since 1999.  

More shoutouts Grand Rapids Forest Hills Central 31, Byron Center 0 The Rangers (7-1) clinched a share of the O-K White championship while avenging last season’s 35-14 loss to the Bulldogs, who shared the 2020 title with FHC. Hudsonville Unity Christian 69, Coopersville 7 The Crusaders (8-0) clinched a share of the O-K Blue championship and sent Coopersville (5-3) into a tie for fourth place.

Marion/Vestaburg football

8-Player

HEADLINER Lake Linden-Hubbell 36, Crystal Falls Forest Park 6 The Lakes (6-2) threw a bit of a curveball into this week’s anticipated Great Lakes Eight Conference West title decider, knocking Forest Park (7-1) out of a tie for first place and in doing so helping leader Powers North Central to a share of the championship. Although it’s out of the league race, Lake Linden-Hubbell also may end up making the playoffs in large part because of this win – the Lakes moved up three spots to No. 12 in Division 2.  Forest Park faces North Central this week and still has a chance to earn a GLEC West share. Click for more from the Iron Mountain Daily News.

Watch list Rogers City 36, Mio 28 The 8-player format is suiting the Hurons (8-0) well in their first season. Rogers City is up to No. 5 in Division 1 with this win over the Thunderbolts (6-2) arguably its best.

Remember this one Rudyard 27, Gaylord St. Mary 0 This could have playoff qualification impacts for both teams. The Snowbirds (5-3) fell from No. 13 to No. 17 in Division 2, and Rudyard (6-2) moved up from No. 18 to No. 13 in Division 1.  

More shoutouts Kinde North Huron 50, Peck 18 The Warriors (8-0) clinched the outright North Central Thumb League Stripes championship, their second straight, while sending Peck to 5-3. Marion 36, Vestaburg 16 While the Eagles (7-1) moved into the No. 2 spot in Division 2, Vestaburg (5-3) fell to two spots out of the Division 1 field with similarly situated Bear Lake on the schedule this week.

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PHOTOS (Top) Grand Blanc's Elijah Jackson-Anderson (2) charges into the Lapeer defense behind his blockers Friday. (Middle) A Pewamo-Westphalia ball carrier is wrapped up by a Bath defender during the Pirates' 41-0 win. (Below) A Vestaburg defender wraps up a Marion ball carrier. (Photos by Terry Lyons, Christine McCallister, and High School Sports Scene, respectively.)