Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Portage Northern Coach Nurturing New Roots After Arriving from Crosstown Rival

By Pam Shebest
Special for MHSAA.com

October 19, 2021

PORTAGE — When Kurt Twichell was hired as Portage Northern’s head football coach last May, he had some serious closet cleaning to do.

Southwest CorridorAs an assistant coach at crosstown rival Portage Central, his wardrobe was filled with blue and gold.

“I had to clean out probably 80 percent of my closet,” Twichell said, laughing. “Being a phys. ed. guy, I had quite a bit of blue and gold PC stuff.

“That all went into a big old bag, and I actually donated it back to them. I had a lot of work to do from a wardrobe perspective, no doubt about that.”

Twichell is nearing the conclusion of his first season as a head coach, with Portage Northern 2-6 this fall heading into its season finale Friday against Kalamazoo Central.

He had spent the previous seven seasons at Portage Central, finishing his tenure with the Mustangs last fall as their defensive coordinator. Across town at that time, Pete Schermerhorn was completing his 27th and final season leading the Huskies’ football program – and after some thought, Twichell applied to be his replacement and was named Northern’s next coach this spring.

Twichell made sure to wear orange when he met with his new team for the first time.

If he had worn any hint of blue, “We wouldn’t have let him in,” said senior and two-way player Xavier Thomas with a big grin.

Twichell said he understood why players were apprehensive.

Portage Northern football“I think naturally, with teenagers, it was like what the heck is going on?” he said. “We hired a guy from Portage Central. This is crazy.”

Twichell said he worked very hard to establish a rapport with the players.

“You’re trying to build trust within your program,” he said. “As soon as I accepted this job, I’m diving full on in, orange, brown and white as a Huskie.”

Thomas said players did not know what to expect.

“The initial feeling, we were a little nervous as far as what his path for us was going to be. Having come from that school, would he hold a grudge against us or not?” he recalled.

“After meeting him and sitting down and having a conversation with him, we understood that he was fully on the path of Portage Northern Huskies. He fully supports all of our sports programs, not just football. He’s just a great guy that we need in our community.”

Climbing the ladder

Twichell said his love of football started at Haslett High School in “an up-and-coming program” under head coach Charlie Otlewski and defensive coordinator Rob Porritt, adding “Those are my guys.”

After a football injury at Hope College derailed his playing career, Twichell transferred to Michigan State as a “regular student” and started working with Otlewski and Haslett’s football team.

“I spent a couple years there doing it for fun,” Twichell said. “I ended up loving it so much.”

He scrapped plans for med school and earned a teaching degree.

Taking his first job at White Pigeon, “I was just a young guy looking for any job I could get.”

Portage Northern footballTwo years later he contacted Enders, who happened to have a job available. Twichell spent the next seven years at Central, working his way up to defensive coordinator.

When he heard about the opening at Northern, which included a teaching position, he was not sure about applying.

“I was very, very rooted with Central and really enjoyed the staff and the opportunity they gave me to work my way up to d-coordinator,” he said. “When this job came up, I actually sat down and thought about it for more than three seconds. Being a head coach is a goal of mine.”

Twichell’s wife, Kate, coaches the Portage schools’ co-op girls lacrosse team and he said the family, including 3-year-old twins, are happy living in the community.

Ironically, shortly after accepting the Northern coaching job, his wife left Hackett Catholic Prep to teach Spanish and English at Portage Central.

That makes for some interesting family dynamics, especially during the rivalry game.

“I try to push the (twins) one way; Kate doesn’t necessarily try to push them either way but we still hear the ‘M’ (Mustangs) word after “Go” from the kids,” Kurt said.  “They’ll say every now and then, Go Mustangs or Go Huskies. Kate just cheers for ‘no injuries,’ the way she puts it.”

No longer just Xs and Os

“The biggest change is how much of your role has almost nothing to do with football from an Xs and Os perspective or from an actual coaching kids perspective,” Twichell said.

“It’s community relations, youth involvement, financial management, recruiting.”

He said it is like the iceberg analogy.

“People just see Friday nights and results, but below the surface is all these components that go into building a good program,” he said. “Coach Shermerhorn left a pretty good foundation in terms of that iceberg, but I definitely want to put my own spin on things.”

During the day, Twichell is in the weight room, teaching a full day of power lifting.

The academic classes are open to all students, and Twichell hopes to resurrect the school’s power lifting team.

Chris Riker, Northern’s athletic director, said when hiring a coach, it is not where he coached but if he was a good fit for the program.

“We had some outstanding candidates and Kurt had a good plan on developing culture, developing not just the football player but the whole athlete, the whole person,” Riker said. “Academics were important. Getting involved in your community is important, and being a role model for the younger kids is important as well as being a good football player, good person.”

Riker said the team is very involved with the community.

“He’s done some things with our kids and Rocket Football to establish that connection with the youth program,” he said.

He added that Twichell and Enders collaborated on Camp Ability in July.

“It’s a camp for special needs kids who want to be involved with football,” Riker said. “It’s pretty cool to get out there and see kids who aren’t involved in football be that excited and be next to our football players. Kids had big smiles on their faces, just to be able to try on the shoulder pads and football jerseys.”

The children also ran drills, tossed footballs and ran for touchdowns, helped by players from both teams.

Not just another game

The Huskies are still settling into a new system (although a highlight was a Week 4 win over Division 3 No. 10 Stevensville Lakeshore). But Twichell has surrounded himself with solid support, carrying over several assistants from Schermerhorn’s staff.

Portage Northern football“Those guys have been phenomenal,” Twichell said. “Just about every coach who wanted to come back did.”

As the defensive coordinator at Portage Central, Twichell was familiar with Tom Laskarides, Schermerhorn’s defensive coordinator.

“People probably wondered what that was going to look like, but I have nothing but admiration and respect for Tom,” Twichell said. “We also brought back Mike McGuire who was on staff here probably 10 years ago. He’s a quarterbacks, offensive guy and a former head coach himself. That’s been huge to have these guys.”

Twichell said the team lost several outstanding players to graduation the last three years.

“When you go through losing groups like that, there’s going to be a transition there, regardless of a new coach,” he said. “We have a very young team, an inexperienced team.”

One game on Twichell’s radar this fall was the battle of the Portages, a game Northern lost, 33-17, two weeks ago.

“I’m not sure there’s a playbook out there that anybody’s ever written,” he said. “Not just competing against players that you had physically coached and had invested so much in their lives, but you know their families, their career aspirations, especially that senior class.”

Twichell said the “coach speak” was that it was just another game.

But the emotions surfaced during the postgame handshakes.

“Lots of hugs and some emotions. It was a good feeling from a human standpoint, but obviously we’re disappointed the game didn’t go the way we wanted it to,” he said.

Thomas said his coach warned the players that the game would generate more than the usual hype.

“He let us know there would be a lot of attention brought on us from the media, being (Central head coach Mick) Enders vs. Twichell,” Thomas said.

“But with his preparation, we were pretty dialed into the game. Hopefully we can take the things we learned from that game and assess them moving forward so the things that happened in that game won’t happen again.”

Pam ShebestPam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS (Top) First-year Portage Northern varsity football coach Kurt Twichell talks with his team this season. (2) Portage Northern senior Xavier Thomas, top, and athletic director Chris Riker. (3) Twichell, left, works with his players during a practice this fall. (4) Twichell addresses the Huskies after a game. (Action photos by Jason Altwies; head shots by Pam Shebest.)