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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

DeWitt/Cedar Springs football

1st & Goal: 2021 Playoff Week 3 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 15, 2021

Only 36 teams and two weeks remain in this MHSAA Football Playoffs, and the third round is something of a turning point.

MI Student AidThings always seem to start moving faster from here.

But as we prep for trips Saturday to Marquette for 8-player and neutral sites all over the Lower Peninsula for 11-player, and then to Ford Field in 10 short days, let’s take a few more minutes to appreciate a weekend that saw 10 games decided by eight points or fewer and five 2020 finalists defeated as this year’s contenders took another step.

8-Player Division 1

HEADLINER Suttons Bay 42, Rudyard 36 (OT) The Norseman (12-0) earned their third-straight Division 1 championship game appearance with a game-tying touchdown with 20 seconds left in regulation and the winning score (and defensive stand) in overtime. Rudyard did complete its longest playoff run since 1982 at 9-3, improving substantially on three straight sub-.500 finishes with its most wins since 2009. Click for more from the Traverse City Record-Eagle.

HEADLINER Adrian Lenawee Christian 36, Martin 14 The reigning champion Cougars (12-0) are headed back to the Division 1 Final as well thanks to a 22-0 second-half run led in part by quarterback Ashur Bryja. Lenawee Christian actually scored the final 30 points, capitalizing on a Martin miscue on the last play of the second quarter to get back to even at halftime. The Clippers (11-1) ended their second-straight trip to the Semifinals with their winningest season since 1987. Click for more from the Adrian Daily Telegram.

8-Player Division 2

HEADLINER Powers North Central 73, Marion 8 The Jets (12-0), despite playing only 11 games on the field (one win was a forfeit), are approaching 700 points this season, and this was their season high. Coincidentally, North Central is scoring nearly the same number of points per game (only seven tenths of a point more) than during last season’s undefeated Division 2 title run. This was Marion’s second-straight trip to the Semifinals, and the Clippers (10-2) finished with their most wins since 1992. Click for more from the Escanaba Daily Press.

HEADLINER Colon 42, Au Gres-Sims 6 The Magi (11-1) have played and defeated three previously-unbeaten teams during this playoffs, with this their most substantial win of the set. Quarterback Simon Vinson either ran or threw for a combined five touchdowns, and Colon will look to add a second championship in three seasons after winning Division 1 in 2019. The Wolverines (11-1) completed an incredible turnaround season, having gone 11-1 as well in 2018 but then 3-6 in 2019 and 1-6 a year ago. Click for more from the Sturgis Journal.

11-Player Division 1

HEADLINER Grand Blanc 28, Rockford 27 The Bobcats clinched their first trip to the Finals, and with an exciting finish. Grand Blanc (12-0) scored go-ahead touchdowns four times and Rockford answered all four, but couldn’t add a two-point conversion after pulling within a point of the lead with 55 seconds to play. Elijah Jackson-Anderson ran for two scores for Grand Blanc, and Zak Ahern ran for all four for Rockford (11-1). Click for more from the Flint Journal.

Regional Roundup Rochester Adams 14, West Bloomfield 13 This was closer than Adams’ 35-17 opening-night win over the reigning Division 1 champion, and required the Highlanders (12-0) to come back from a 13-0 halftime deficit while holding the Lakers (10-2) scoreless over the final two quarters. Sterling Heights Stevenson 27, Macomb Dakota 20 This also was a rematch, with Stevenson (10-2) adding to its Week 5 win over Dakota (8-4) thanks in part to a 90-yard fumble return TD by Jordan Ramsey. Belleville 12, Dearborn Fordson 7 The Tigers (11-1) clinched their fourth-straight Regional title with a second win this season over Fordson (9-3), with freshman Bryce Underwood throwing two touchdown passes to Deshaun Lee.

11-Player Division 2

HEADLINER Traverse City Central 42, Caledonia 14 Not much has slowed the Trojans (11-1) over the last three months, and they claimed their second-straight Regional title amid a blizzard with Josh Burnham leading the way with four rushing touchdowns. The Fighting Scots had been giving up only 13 points per game, but Central put up at least 42 for the sixth straight week. Caledonia finished 10-2, their winningest season since 2008.  Click for more from the Traverse City Record-Eagle.

Regional Roundup South Lyon 29, Portage Central 23 (OT) The Lions (12-0) scored and converted a two-point pass with 18 seconds left in regulation to force overtime, then went on to clinch their first Regional title since 2004. Portage Central (9-3) finished its winningest run since 2016. Livonia Franklin 43, Waterford Mott 26 The Patriots’ story just keeps getting better as they improved to 7-5 with their fourth-straight win. Mott finished a nice turnaround season at 7-5 after going 2-4 a year ago. Warren De La Salle Collegiate 45, Roseville 14 The Pilots (11-0) have won all but one of their games this season by double digits, and this one ranks high as Roseville (7-5) had given up more than 15 points once this fall and had scored fewer than 35 points only three times.

11-Player Division 3

HEADLINER Mason 20, Bloomfield Hills Brother Rice 17 Freshman Cason Carswell’s touchdown pass to Derek Badgley with 10 seconds to play lifted the Bulldogs (10-2) to their first Regional championship and first 10-win season. Carswell threw for two scores total, and Mason’s defense slowed a Brother Rice offense that had averaged 30 points per game entering the evening. The Warriors (8-4) were coming off their first District title since 2014 and finished with their winningest campaign since that fall. Click for more from the Lansing State Journal.

Regional Roundup DeWitt 42, Cedar Springs 14 The reigning champion Panthers (11-1) scored the first 28 points in earning their fourth-straight Regional title. Cedar Springs finished 9-3, its only losses to teams that also won District championships. St. Joseph 49, Parma Western 13 The Bears are becoming one of the playoffs’ most intriguing bounce-back stories, having now won their first Regional title since 2007 after entering the tournament with four straight defeats. Western (8-4) also entered the postseason off a loss before winning its second District title in four years. Detroit Martin Luther King 28, Allen Park 7 Dante Moore threw three first-half touchdown passes, and the Crusaders (11-1) held Allen Park scoreless until the fourth quarter. The Jaguars finished 9-3 for the third time in four seasons.

11-Player Division 4

HEADLINER Chelsea 27, Detroit Country Day 20 Arguably the most jaw-dropping play of the weekend decided this Regional Final, as Chelsea blocked a late Country Day field goal attempt and Jason Skoczylas brought it back for the game-winning touchdown. Chelsea (12-0) advanced to the Semifinals for the fourth consecutive season, with this their first single-digit win of the fall. The reigning champion Yellowjackets (7-4) had played in the last two Division 4 Finals. Click for more from the Ann Arbor News.

Regional Roundup Hudsonville Unity Christian 53, Cadillac 22 The Crusaders (12-0) reached 50 points for the fifth-straight week while ending the season for last year’s Division 4 runner-up – although the Vikings (9-3) did finish with their most wins since 2014. Edwardsburg 28, Grand Rapids South Christian 14 The Sailors (8-4) were able to hold the Eddies to their fewest points scored this season, but Edwardsburg (12-0) continued its streak of all double-digit wins this fall. Freeland 42, Croswell-Lexington 22 The Falcons (11-1) repeated as Regional champions, pulling away with 20 unanswered points in the second quarter. The Pioneers (10-2) hadn’t fallen since Week 1 and finished with double-digit wins for the first time since 2012.

11-Player Division 5

HEADLINER Frankenmuth 33, Kingsley 18 The Eagles (12-0) repeated as Regional champs by scoring the game’s final 19 points over the last 20 minutes. The teams combined for only 378 yards and Kingsley (10-2) had given up more than 20 points only one other time this fall. But Frankenmuth’s Cole Lindow scored both of his touchdowns during that closing run and managed 127 yards on the ground. Click for more from the Saginaw News.

Regional Roundup Grand Rapids Catholic Central 25, Muskegon Oakridge 6 The Cougars (12-0) navigated a blizzard as well to win a sixth-straight Regional title as both teams scored season lows. Oakridge finished 9-3, all three defeats to District champs. Portland 21, Kalamazoo United 0 The Raiders are headed back to the Semifinals for the first time since 2018 after shutting down a Titans offense that averaged 39 points per game heading into the day. United finished 8-4. Marine City 21, Corunna 14 The Mariners (12-0) still haven’t given up more than 14 points this season, holding off a late rally this time to win their second Regional title in four years. Corunna (7-5) concluded its best season since 2016.

11-Player Division 6

HEADLINER Lansing Catholic 31, Montague 13 The reigning champion Wildcats scored first, but Lansing Catholic (11-1) then ran off 31 unanswered points on the way to earning a third-straight Regional title. Montague finished 8-4, having rebounded to win a fifth-straight District title after losing its final two games of the regular season. Click for more from the Lansing State Journal.

Regional Roundup Standish-Sterling 34, Calumet 7 The Panthers continued another of the incredible turnarounds this fall, improving to 10-2 with their first Regional title since 2008 after going 1-6 last season. Calumet’s nine-game winning streak was halted, but the Copper Kings rebounded impressively after an 0-2 start. Michigan Center 27, Clinton 14 After falling in a Regional Final last season, the Cardinals (11-1) took the next step earning their first Semifinal berth and did so against last season’s Division 6 runner-up. Clinton finished 9-3. Warren Michigan Collegiate 38, Ecorse 16 The Cougars also followed up a Regional loss last season by advancing this time, scoring the most points given up by an Ecorse defense that had allowed only 11 per game on average. The Raiders finished 8-4, improving on their 2-5 finish from a season ago.

11-Player Division 7

HEADLINER Lawton 41, Muskegon Catholic Central 22 The Blue Devils are enjoying their best season, and this might have been the highlight so far. Lawton won its first Regional title, handing the perennial power Crusaders (10-2) just the second defeat of their best season since 2016. Lawton (12-0) already had set a program record for wins with the District Final victory the week before. Click for more from the Kalamazoo Gazette.

Regional Roundup Traverse City St. Francis 48, Ishpeming Westwood 20 The reigning Division 7 runner-up Gladiators (12-0) broke away in the second half, outscoring the Patriots 27-6 during the final two quarters. Westwood finished 10-2, its first season with double-digit wins, and also earned its first District title. Pewamo-Westphalia 20, Elkton-Pigeon-Bay Port Laker 0 The Pirates (12-0) posted their fifth shutout of the season, lowering their points allowed average to 5.6 per game. Laker finished 9-3, five wins better than a season ago. Jackson Lumen Christi 35, Detroit Loyola 18 The Titans (11-1) won their fifth Regional title in six seasons, outscoring the Bulldogs 14-0 during the second half. Loyola finished 6-5, having reached the Regional Finals for the third-straight season despite opening 2-3.

Beal City/Carson City-Crystal football

11-Player Division 8

HEADLINER Hudson 8, White Pigeon 0 The Tigers’ defense came through again when it counted most, posting its seventh shutout as they won their first Regional title since 2011. Hudson (12-0) lowered its points allowed average to 5.8 per game, stopping an offense that averaged 38 points per entering the day. White Pigeon finished 10-2, reaching double-digit wins for the first time since 1980. Click for more from the Adrian Daily Telegram.

Regional Roundup Beal City 34, Carson City-Crystal 14 The Aggies (11-1) have won 11 straight and now their second Regional title in three seasons. The Eagles (10-2) reached double-digit wins for the first time since 2013. Ubly 65, Breckenridge 6 The reigning Division 8 runner-up Bearcats (12-0) are a win away from returning to Ford Field after going over 50 points for the fifth time in 11 games played on the field (one win was by forfeit). Breckenridge finished 9-3 with league and District titles. Ottawa Lake Whiteford 38, Clarkston Everest Collegiate 12 The Bobcats (11-1) are headed back to the Semifinals for the first time since 2017. Everest finished 9-3, reaching nine wins for the fifth time in six seasons.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS [1] DeWitt's Bryce Debri (21) works to pull away from a defender's grasp during his team's Division 3 win over Cedar Springs. [2] Beal City's Cayden Smith (19) attempts to elude a Carson City-Crystal defender in a Division 8 Regional Final victory. (Photos by Jamie McNinch [1] and High School Sports Scene [2].)