Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2021 Playoff Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 11, 2021
The 8-player football season is down to its final six games, and the 11-player season is down to its final three weeks – and every matchup at this point in the MHSAA Playoffs has a story to tell.
We preview 12 of those below, switching things up with the 8-Player Semifinals first as we join those contenders in preparing for next weekend’s trip to the Finals at Northern Michigan University’s Superior Dome.
All four 8-Player Semifinals and 31 of 36 football games total this weekend will be streamed live on MHSAA.tv, with Bally Sports Detroit broadcasting the 11-player Division 1 matchup between Rochester Adams and West Bloomfield. Click for how to watch.
8-Player Division 1
Martin (11-0) at Adrian Lenawee Christian (11-0), Friday
Lenawee Christian’s winning streak since switching to 8-player last season has reached 22 games, and they have yet to win one by only single digits – Climax-Scotts came closest this fall in a 16-point Week 6 loss. But all of that could change this week; Martin has put together two perfect regular seasons over its three in 8-player, and Mendon (in losses by eight and 19) is the only team to get within 40 points of the Clippers this season.
Rudyard (9-2) at Suttons Bay (11-0), Saturday
By defeating previously-unbeaten Indian River Inland Lakes 53-18 last week, Suttons Bay ran its record over the last three seasons to a combined 33-2, with both losses in Division 1 championship games. No one has gotten closer than 18 points to the Norseman this fall, and the last nine wins have all been by at least 30 points. Enter Rudyard, which is holding opponents to only 11 points per game and features a two-way threat on offense in senior quarterback EJ Suggitt (853 yards/17 TDs passing, 362 yards/11 TDs rushing). The Bulldogs have avenged both of their regular-season losses during the playoffs.
8-Player Division 2
Marion (10-1) at Powers North Central (11-0), Saturday
To say the Jets have been unchallenged this season is becoming an understatement – they’ve outscored their 10 opponents on the field by an average of 61-4, and they too have won 22 straight games. But Marion is enjoying historic success, reaching double-digit wins for the first time since 1992 with the only loss to Suttons Bay (see above) and no other opponent getting closer than 15 points. Junior quarterback Mason Salisbury can do it all; he’s run for 1,567 yards (11 per carry) and 30 touchdowns and thrown for another 908 yards and 12 scores.
Colon (10-1) at Au Gres-Sims (11-0), Saturday
The Wolverines have reached their previous high point, as in 2018 they also entered a Semifinal 11-0 before falling that game to Pickford. This time, Au Gres-Sims features a pair of 1,000-yard rushers in senior Mason VanSickle (1,434/21 TDS) and junior Keagan Bender (1,209/16), and VanSickle also has thrown for 2,465 yards and 40 touchdowns – nearly half to senior Evan Saunders (1,061 yards/17 TDs). They surely will test a Colon defense allowing only 12 points per game. But the Magi have seen many of the rest of the best, with the only loss to Lenawee Christian (see above) and wins the last two weeks over previous unbeatens Portland St. Patrick and Morrice.
11-Player Division 1
Dearborn Fordson (9-2) at Belleville (10-1), Saturday
Fordson’s two losses this season were by a combined five points, and the first came Week 5 against Belleville 21-19 in a game that ended up helping the Tigers finish atop the Kensington Lakes Activities Association East. The Tractors’ defense has been sound – they are giving up only 17 points per game, and those 21 tied Belleville’s second-lowest output of the season. But Fordson’s challenge of scoring more in this rematch faces a tough obstacle as well with the Tigers giving up only 13 points per game this season including a combined 19 over their last three games.
Other Regional Finals FRIDAY West Bloomfield (10-1) at Rochester Adams (11-0), Macomb Dakota (8-3) at Sterling Heights Stevenson (9-2). SATURDAY Grand Blanc (11-0) at Rockford (11-0).
11-Player Division 2
Traverse City Central (10-1) at Caledonia (10-1), Friday
Central has followed up last season’s first Semifinal trip since 1998 with a record offensive performance. The Trojans’ 537 points are their most since at least 1950 (according to Michigan-football.com), and they’ve scored 49 or more five straight games and 42 or more in nine games total. Caledonia may not be fazed. The Fighting Scots are giving up 13 points per game, and that includes allowing only 17 to Rockford (averaging 40 per game) and 12 to Muskegon Mona Shores (44 ppg) over the last five weeks. But the comparison also cuts the other way; Central’s defense is giving up just 13 points per game as well, and Caledonia’s offense is grinding out 35.
Other Regional Finals FRIDAY Portage Central (9-2) at South Lyon (11-0), Livonia Franklin (6-5) at Waterford Mott (7-4). SATURDAY Roseville (7-4) at Warren De La Salle Collegiate (10-0).
11-Player Division 3
Cedar Springs (9-2) at DeWitt (10-1), Saturday (at Grand Ledge)
Cedar Springs’ 21-14 win over Muskegon last week may have resulted in some double takes – the Big Reds had won nine straight District titles – but the result definitely falls in with the Red Hawks’ body of work this season. Grand Rapids Catholic Central puts up a strong argument as one of the best teams in Michigan regardless of division, the Cedar Springs fell to the Cougars by just a point in Week 8. The other loss came to Rockford. The question this time will revolve around how much the Red Hawks’ defense can match DeWitt’s offense, which averages 48 ppg. Muskegon averaged 46 before last week’s meeting, but the Panthers put up 50 on previously-undefeated Mount Pleasant in their District Final.
Other Regional Finals FRIDAY Parma Western (8-3) at St. Joseph (7-4), Mason (9-2) at Bloomfield Hills Brother Rice (8-3) (at Lawrence Tech), Allen Park (9-2) at Detroit Martin Luther King (10-1).
11-Player Division 4
Detroit Country Day (7-3) at Chelsea (11-0), Friday
Country Day’s record really is irrelevant at this point; the Yellowjackets’ losses were to Division 2 South Lyon and Division 3 Brother Rice and Harper Woods, and South Lyon and Brother Rice are still playing. More telling might be how Country Day has played over the last five weeks – the reigning Division 4 champion is 4-1 giving up 13 points per game and having scored a combined 84 over its first two playoff contests. It’s a good match for how Chelsea has been looking consistently all season; the Bulldogs are giving up 12 points per game and scoring 43, and that’s with only one game under 40 this fall.
Other Regional Finals FRIDAY Cadillac (9-2) at Hudsonville Unity Christian (11-0) (at Jenison), Grand Rapids South Christian (8-3) at Edwardsburg (11-0), Croswell-Lexington (10-1) at Freeland (10-1).
11-Player Division 5
Kingsley (10-1) at Frankenmuth (11-0), Saturday
A rematch of last season Division 5 Final with Grand Rapids Catholic Central is a possibility for next week, but the Eagles cannot overlook a Kingsley team that has reached at least Regional Finals three of the last four seasons and is eight points from also being undefeated this fall. The Stags lone loss was 38-30 to Division 7 contender Traverse City St. Francis, and minus that game Kingsley is giving up only 7.8 points per contest. Frankenmuth’s defense should be ready to match – the Eagles are giving up only 9.3 points per game – but must be ready for a close game that could resemble their wins over New Lothrop, Freeland and Goodrich.
Other Regional Finals FRIDAY Muskegon Oakridge (9-2) at Grand Rapids Catholic Central (11-0), Kalamazoo United (8-3) at Portland (9-2), Corunna (7-4) at Marine City (11-0).
11-Player Division 6
Montague (8-3) at Lansing Catholic (10-1), Saturday
Reigning champion Montague has worked its way back to this point, and a broader look at the Wildcats’ season shows they’ve really been in the mix all along. Montague earned a share of the West Michigan Conference title, which is never a small feat, and the losses came to teams in Division 4 (Edwardsburg, Whitehall) and Division 5 (Portland) that all are still playing after winning District titles. The Cougars impressed in a big way with last week’s 28-8 win over previously-undefeated Millington, and an offense averaging 34 points per game may need to be the difference this time. Both teams are giving up only 14 points per game.
Other Regional Finals FRIDAY Michigan Center (10-1) at Clinton (9-2). SATURDAY Calumet (9-2) at Standish-Sterling (9-2), Ecorse (8-3) at Warren Michigan Collegiate (9-2).
11-Player Division 7
Lawton (11-0) at Muskegon Catholic Central (10-1), Friday
The Blue Devils put together their second perfect regular season in three years this fall, and a win this weekend would plant a major exclamation mark on that recent work. Lawton is seeking its first Regional title and rolling, especially on the defensive side of the ball where its giving up only 8.5 points per game. This will be MCC’s seventh-straight game against a playoff team, which makes its 34 points scored and 14 points allowed per game even more impressive. The Crusaders are seeking their first Regional title since 2016’s undefeated Division 8 run.
Other Regional Finals SATURDAY Ishpeming Westwood (10-1) at Traverse City St. Francis (11-0), Elkton-Pigeon-Bay Port Laker (9-2) at Pewamo-Westphalia (11-0), Detroit Loyola (6-4) at Jackson Lumen Christi (10-1).
11-Player Division 8
Clarkston Everest Collegiate (9-2) at Ottawa Lake Whiteford (10-1), Saturday
While not this group of players, Whiteford as a program has familiarity with this level of the tournament having made consecutive Finals in 2016 and 2017 and winning Division 8 to cap the latter run (when the Bobcats also defeated Everest in a Regional Final). But this will be Whiteford’s first playoff game this season against a team from outside its league. Everest has that bit of unfamiliarity on its side, and has been on its game outscoring its first two playoff opponents by a combined 88-0. The Mountaineers reached the Semifinals last season but were unable to play that round – so surely there’s some added motivation to return.
Other Regional Finals FRIDAY Carson City-Crystal (10-1) at Beal City (10-1), Breckenridge (9-2) at Ubly (11-0), White Pigeon (10-1) at Hudson (11-0).
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PHOTO Marion quarterback Mason Salisbury (7) works to get to the edge during a Week 8 win over Vestaburg. (Click for more from High School Sports Scene.)