Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

De La Salle Collegiate Quickly Sets Pace, Aces Ford Field Return

By Paul Costanzo
Special for MHSAA.com

November 26, 2021

DETROIT – Rhett Roeser and his Warren De La Salle Collegiate teammates weren’t fond of the feeling they walked away with a year ago following the MHSAA Division 2 Football Final.  

They acted in quick and ruthless fashion Friday to make sure history didn’t repeat itself. 

Led by junior quarterback Brady Drogosh’s four touchdowns and 316 total yards, the Pilots cruised to a 41-14 victory against Traverse City Central at Ford Field, claiming the fourth Finals title in school history. 

“This is a great feeling,” said Roeser, a sophomore running back. “This is what we’ve been working for and what we’ve been striving for. After we lost last year, we knew we were going to be in the same place and we were going to be on the other side of the ball with this one.” 

The Pilots were Division 2 runners-up last season, losing in the Final against Muskegon Mona Shores. They responded with the first unbeaten season in school history, and first title since 2018. 

“We had high expectations for this group and the program,” De La Salle coach Dan Rohn said. “We lost last year in the Finals, and it kind of left a little mark on us. We kind of weren’t ready, and that was a great Shores team; they did some great things. Playing Traverse City Central and getting the opportunity to come back here and compete at the highest level, that was important. But our goal was not to get here, it was to win it, and it’s awesome that we played so well and got off to a quick start.” 

Rohn became the third football coach in MHSAA history to win a Finals title with two schools, as he led Grand Rapids West Catholic to championships in 2010, 2013, 2014 and 2015. Pete Kutches (Muskegon Reeths-Puffer and Muskegon Catholic Central) and Mike Giannone (Macomb Dakota and De La Salle) are the others. 

“To take a little time off and reflect on things, then to get embraced by a community like De La Salle, it means a lot,” Rohn said. “Some people don’t get a chance to come and do this, and I’ve been fortunate to be here seven times and win a number of them. It’s not just about me, it’s about the guys that I surround myself with – the coaches and these players. We have some tremendous kids, tremendous support, and we hope that we can build something really special at De La Salle.” 

De La Salle controlled the game from the outset with a suffocating defense and a balanced offense. Traverse City Central was held to 31 total yards in the first half, and gained 100 of its 149 yards for the game on a pair of drives in the fourth quarter after De La Salle had built a 41-0 lead. 

“Coming in they averaged 50-some points per game, so we knew we had to get off to a good start and punch them in the mouth from the beginning,” said De La Salle senior linebacker Will Beesley, who led the team with eight tackles. “Our motto this week was bring the wood, be the most physical team on every play, and I feel like we did that today.” 

De La Salle/Traverse City Central footballDrogosh had accumulated a solid game’s worth of stats by the time the first half ended. He was 14-of-17 passing for 142 yards and three touchdowns, and he added 128 yards on the ground, including a 45-yard touchdown. He didn’t add to his passing total in the second half, but finished the game with 174 yards on the ground.  

“I’ve been saying all year long that Brady Drogosh is probably the best athlete on the football field,” Rohn said. “There’s a number of positions he could play, and I think a lot of teams would probably play this kid on defense, too, because he runs so well. We’ve played some great competition all year long and he hasn’t hesitated, he hasn’t backed off. We got our passing game going, we got our quick game going and I think that just opens up so many more things for us.” 

The Pilots (13-0) scored on all five of their possessions in the first half, and dominated the time of possession, holding the ball for 17 minutes, 11 seconds and putting together three drives that lasted more than five minutes apiece.  

Roeser opened the scoring with a 1-yard run, closing out a 13-play, 80-yard drive. The Pilots went 62 yards on 12 plays on their second drive, ending with a 20-yard touchdown pass from Drogosh to Triston Nichols. The third touchdown drive was much quicker, as its second play was Drogosh’s 45-yard touchdown run. 

Nichols and Drogosh combined again for a 13-yard score during the final 30 seconds of the second quarter, and following an interception by Devin Schmelter, the Pilots struck again when Drogosh hit Alton McCullum for a 24-yard score. The lone blemish for the Pilots in the first half was a 15-yard penalty following that score which pushed back the extra point try, which missed wide left.  

“Our receivers, they’ve been starting for two years, so we put the ball in their hands a little bit and let them take advantage, and Brady distributed the ball, we didn’t turn it over and we didn’t have penalties,” Rohn said. “When you do all those things and put it together, you’re going to win some football games. We grinded it out a little bit. We didn’t force and try to get big plays. We stuck with the game plan and took what they gave us early, and kind of put them in a position they haven’t been in.” 

DeNiro Johnson added a 1-yard touchdown run late in the third quarter for the Pilots. Jamari Allen set up the score with an interception and return deep into Traverse City Central territory. 

Jack Yanachik led De La Salle receivers with seven catches for 64 yards, while Nichols had five catches for 50 yards. James Milkey finished with 1½ sacks for the Pilots.  

Josh Burnham put the Trojans (12-2) on the board midway through the fourth quarter with a 5-yard touchdown run. Joshua Klug scored on a 24-yard run with 1:28 to play. 

Klug had nine tackles to lead the Trojans, while Burnham had eight. Reed Seabase led the Trojans offense with 56 yards on five carries. 

“These guys mean a lot to me, our staff and our program – and the Traverse City community,” Traverse City Central coach Eric Schugars said. “These guys have just buckled in and committed to the process. They’ve played a lot of football. When you think about it, we played in January last year, and you don’t take off. You take a little bit of time for other sports, but these guys have been with us, they’ve committed to the process and done everything possible.

“I couldn’t be prouder. Obviously, we didn’t play our best game tonight. I really believe we have a best game in us still, and we didn’t play it tonight, and that’s a credit to De La Salle.” 

Click for full results.

PHOTOS (Top) De La Salle’s Brady Drogosh (12) breaks into the open Friday, with Central’s Brayden Halliday (20) in pursuit. (Middle) The Pilots’ Devin Schmelter (18) helps bring down Trojans quarterback Josh Burnham (8). (Photos by Hockey Weekly Action Photos.)