Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Hudson Rides Dominating Defense to Lock Down Division 8 Title
By
Paul Costanzo
Special for MHSAA.com
November 26, 2021
DETROIT – For a team not used to giving up points – or yards, for that matter – it would have been easy Friday for Hudson to make some big changes at halftime to slow down a Beal City offense that had found success through the passing game.
But the Tigers – who entered the MHSAA Division 8 Final having allowed 107.7 yards and less than a touchdown per game through the Semifinals – didn’t stray from the gameplan.
“Honestly, (the adjustment was) just keep playing,” Hudson coach Dan Rogers said. “They did a great job, their line, we couldn’t get pressure on the quarterback. He could get out on the edge and we struggled getting to him. That made us cover a lot longer than we want to, so we were trying to get to the quarterback a little bit more, keep the receivers in front of us and make plays on the football.”
It worked, as Hudson smothered Beal City in the second half, allowing just 17 yards over the final 24 minutes of its 14-7 victory at Ford Field to claim its second Finals title.
“I can’t even describe it yet; it hasn’t really hit me yet,” said Hudson senior running back and safety Bronson Marry, who had a crucial late-game interception. “I’m just waiting to walk out of the locker room and find our families. It’s going to (hit like) a brick wall.”
While Hudson (14-0) never led by more than one score, Beal City never threatened to overcome it, spending the entirety of the second half offensively on its own side of the field. The Aggies’ five second-half possessions went for 4, -6, 13, 1 and 5 yards, and totaled 5 minutes and 29 seconds.
A fumble, an interception and downs ended the last three drives, with Nick Kopin breaking up the final Beal City pass attempt with 1:51 to play, sealing the game. It was a fitting end to Kopin’s big day, as he also had forced a fumble earlier in the fourth quarter and rushed for 131 yards and both of Hudson’s touchdowns.
“It’s amazing,” Kopin said. “Obviously, I’m going to credit all my runs to our offensive line and our play-calling by coach (Jeremy) Beal. It set up really good cutbacks, and they were blocking real well. Defensively, credit to (Coach Rogers), he’s very strict on us reading our keys and doing our jobs. I think all of us, including myself, just did that, and the game turned out in our favor.”
Kopin’s second score, a 2-yard run, came with 6:58 to play and put the Tigers up 14-7. The two-point pass was no good, however, keeping Beal City within a touchdown. The Aggies received a further boost with the return of quarterback Hunter Miles, who had been injured midway through the third quarter, but Hudson’s defense didn’t allow for a storybook comeback.
“Hunter Miles is Hunter Miles; he’s a warrior,” Beal City coach Brad Gross said. “That’s Hunter Miles. Ankle, ribs, everything else (was hurt). We have a lot of guys dinged up. Cade Block’s had a (injured) shoulder that he’s been playing with for three weeks. Wade Wilson has a broken hand that he played the whole game with. We’re just banged up. We have a bunch of warriors. That’s why we’re here.”
Miles had more success in the first half, mostly on the strength of a pair of big pass plays to Carter Fussman. The first was a 53-yard touchdown pass late in the first quarter. Miles rolled to his right before finding Fussman open near the 10-yard line.
The second was a 56-yard throw and catch on the penultimate play of the first half, which came immediately after Hudson had taken an 8-7 lead on a 2-yard run from Kopin and a two-point conversion pass from Anthony Arredondo to Ambrose Horwath. The big pass play ended with Fussman being hauled down by Horwath at the Hudson 7-yard line with four seconds left in the half.
That tackle wound up being enormous, as an incomplete pass on the next play ended the half with Hudson still in the lead.
“It probably made the conversation at halftime better,” Rogers said. “It was a huge tackle. That’s what we talk about: You just have to keep playing. They’re going to make plays, things are going to happen, and it would have been just as easy to hang your head and he runs into the end zone. Our kids don’t do that, and Ambrose, he made a play, and that’s what we had to have.”
Hudson’s offense had success on the ground, rushing for 282 yards, but strong red zone defense from the Aggies kept them in the game. All five of Hudson’s second half drives – excluding the final one, which consisted of three kneel downs – ended at least within the Beal City 35, but just one led to a score.
“You have to give credit to Beal City, too,” Rogers said. “When we got down there, they stiffened up defensively and took all the inside runs away. Unfortunately, we weren’t able to score and it kept the game close.”
Payton Rogers added 62 yards on the ground for Hudson, while Horwath hauled in the lone completed pass for the Tigers, a 17-yard catch from Easten Strodtman that converted a 3rd-and-long on the Tigers’ fourth-quarter touchdown drive. Kopin led the Hudson defense with six tackles, while Strodtman and Ethan Harris each recorded a sack.
Fussman led the Beal City (12-2) offense with two catches for 109 yards, while Miles finished with 128 yards through the air – all in the first half. Josh Wilson recorded 13 tackles to lead the Beal City defense, while Miles had eight.
PHOTOS (Top) Hudson’s Easten Strodtman brings down Beal City quarterback Jack Fussman during Friday’s Division 8 Final. (Middle) The Tigers’ Ambrose Horwath (10) tries to get a hand on the ball with the Aggies’ Carter Fussman (2) and Jack Fussman defending. (Photos by Hockey Weekly Action Photos.)