Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Official's List of 'Favorite' Sports Grows with Dedication to Making Our Games Go

By Tom Spencer
Special for MHSAA.com

April 8, 2022

Any season. Any MHSAA sport.

Well, almost any.

You name it, and likely Jeff Brunner has officiated it. He may even have been selected to officiate an MHSAA Final in the sport as well.

He first started as a baseball umpire right out of high school. Family and work life created a 20-year absence from officiating for the 1979 grad of Romeo High, where he had played baseball for the Bulldogs.

Brunner, a 20-year MHSAA registered official, is about to work his favorite sport – softball – again. But, the 60-year-old readily admits he loves games so much, the favorite sport can change regularly for him.

“It’s kind of whatever is in season,” Brunner said of naming a favorite. “I love the pace of the game of softball, and I am a big proponent of providing as may opportunities for girls to play sports, whatever that sport may be. 

“For that reason I gravitated towards softball.”

He’ll have to wait though to get on the field. Both of his games were cancelled this week due to weather-related complications.

Jeff Brunner“Weather can create havoc with spring sports schedules – more so than any other season – so from an officiating standpoint, you have to count on some games being postponed or cancelled,” he acknowledged. “You just have to go with the flow and be ready to work when the weather allows.

“I feel a bit bad for softball and baseball players in particular, because those seasons are so short to begin with, and every contest date is important,” he went on. “When bad weather causes cancellations as a result of rain or the extension of winter, it makes the high school season that much shorter for the athletes.”

Brunner, a father of four grown children, is currently registered for softball, football, volleyball, swimming & diving and basketball. He once did lacrosse in addition to starting his officiating career with baseball.

“There is only so much time in the week,” he said. “I can’t do everything.

“I have at least one sport for each of the three sporting seasons,” he continued. “It’s fun.”

Brunner watched his three daughters grow up playing softball and competing in swimming. His son played baseball and competed in swimming. They all graduated from Traverse City St. Francis, swimming through a co-op program. His daughters were all pitchers for the Gladiators. Their first pitching coach was Dad.

His youngest daughter, Julia, just finished competing for Wayne State University at the 2022 Division II Women’s Swimming & Diving Championships in Greensboro, N.C.

It was his kids that got him into officiating, along with the extra money. But today, it’s just to be a part of a game.

“We were always around sports,” Brunner said. “I thought about officiating for a while.

“Originally I did it to maybe earn just a little bit of extra money, get a little bit of exercise, and kind of stay close to the game,” he continued. “Now, it is just plain fun — it’s fun to be around a game, whatever that game is.”

During his officiating career, Brunner has been selected to officiate MHSAA Finals in swimming & diving and football. He’s not likely to get the chance to umpire a baseball or softball Final as his other business obligations interfere with MHSAA spring postseason play.

Brunner familyWhile working a Final is a goal of most all MHSAA officials, Brunner said it is just another game once it starts. He sees the Final as a great experience for all coaches, participants, fans and officials.

“MHSAA always does a great job of putting on a Final,” he said. “It’s always special.

“You have a few butterflies prior the game or the meet, but once things start you started focusing on the game itself.

The longer Brunner officiate, whatever the sport is, he believes the key to making the right call often comes down to mechanics.

“Mechanics were drilled into me when I first started,” Brunner said. “A lot of making the right call in my opinion is having the right mechanics and knowing where to be. 

“You need to be in a good position to make the call.”

Many veteran coaches have noticed Brunner prides himself on being in the right position, and more. It is noted game after game, season after season.

“Jeff Brunner is the consummate professional as an umpire,” said Dave Kennedy, Traverse City West’s varsity softball coach. “He is excellent with his calls and positioning, but he is most concerned about getting the call right.

“Every time I see I have Jeff as part of the umpiring crew for my games, I know the game is going to be very well officiated,” Kennedy continued. “We are lucky to have Jeff as one of our officials in Northern Michigan — he’s definitely one of the best.”

Jeff Brunner"As an umpire, Jeff's professionalism and easy demeanor are much appreciated,” Hawkins said. “He runs the games he works in such a way that the focus stays on the players.  

“Jeff may not know every player on the field personally, but I'm convinced that Jeff takes on his job, which is a difficult one, for them – the players."

Brunner and his son Andrew’s high school baseball experiences made it easy for Jeff to jump into baseball — and the same was true for softball due to his pitching girls. Swimming & diving, though, has been perhaps the most challenging sport to learn how to officiate for Brunner.

Watching his four children compete in pools over the years was a big help. The physical aspect was much easier, but maybe not the rules.

“The hard part is knowing all the rules … knowing what is a legal stroke and what is not,” he said. “It was an easy transition — we had seen so many swim meets.”

Today Brunner is anxiously waiting to get back on the softball field. He’s got his gear ready in anticipation of calling his first pitch of the 2022 season.

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Official Jeff Brunner has his eyes on the action while officiating a football game. (2) Brunner monitors a starting block during November’s MHSAA Lower Peninsula Division 3 Swimming & Diving Finals at Calvin University. (3) Brunner and his wife Michelle support daughter Julie at March’s Great Lakes Interscholastic Athletic Conference championship meet. (4) Brunner’s gear sits ready for his first game this week before it was canceled due to bad weather. (Photos courtesy of the Brunner family.)