Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Traverse City Athletes Taking LEAP into Coaching, Officiating
By
Tom Spencer
Special for MHSAA.com
March 18, 2022
Set. Spike. Jump – rather maybe leap?
Nothing new to many female high school student-athletes.
But this spring, Abigail Hicks, Keira Castle, Madeline Bildeaux and Honorae Shore made THE LEAP — as in Learning, Enrichment and Athletic Programs (LEAP). They actually leaped into coaching and officiating roles.
Hicks, Castle and Shore stepped into LEAP as coaches for Willow Hill Elementary School’s volleyball team. Bildeaux became a referee for LEAP’s 4th and 5th grade volleyball program.
All four girls are part of the North Shore traveling volleyball club. And, all four are a part of Future Coaches, its 4-year-old program preparing athletes to become effective coaches through LEAP, which is operated through Traverse City Area Public Schools.
Bildeaux and Castle played their first high school volleyball seasons last fall at Traverse City West. Hicks did the same at Traverse City St. Francis. Shore attends Greenspire, a Grand Valley State University-sponsored charter school located in Traverse City.
Parents, grandparents and school administrators love having the high school girls on the sidelines. The girls may love it even more though.
“The most rewarding aspect of teaching young girls is seeing the excitement they get when they get the hang of playing or when they win a game,” noted Castle, who started with the coaching program as an eighth grader. “I also love knowing that I've helped some of these girls fall in love with a sport.”
There may not be anyone more thrilled with the girls taking the leap than David Payne, elementary sports manager for LEAP. The student coaches help LEAP meet its vision of providing preschool through 12th-grade students with increased opportunities for engagement beyond the school day with activities to improve learning, health and wellness.
“The high school girls have a love and knowledge of the game that they share with the elementary kids,” Payne said. “Parents that were not comfortable or able to coach are finding the excitement and interaction between the high school girls and the elementary kids is very positive.
“At times the high school coaches look like cheerleaders on the sidelines,” he continued. “They keep the energy level high while supporting their team.”
The four ninth graders are the latest to make the “leap.” Jordan Bates, founder of the Future Coaches program, first connected the players as coaches with LEAP as COVD-19 shortened the 2020 season. The very first high school volleyball player to make the leap was Phoebe Humphrey, now a Traverse City Central sophomore. Humphrey coached Cherry Knoll as an eighth grader during the 2020 brief season. She is now coaching Eastern Elementary.
The pandemic also resulted in the cancellation of the 2021 elementary season. This season will conclude next week.
“The opportunities for these athletes to coach their own teams is extraordinary,” Bates said. “It would not have happened without David Payne.
“His support, scheduling acumen, and love of sports has made this program pretty amazing.”
Veronika Caughran, who plays for Traverse City Central, is helping Cherry Knoll Elementary in Traverse City. Anissa Wille, Suttons Bay High School; Jenna Flick, TC West; and TC Central’s Natalie Bourdo and Lily Briggs have coached North Shore travel teams. Briggs, Bourdo and Humphrey have been coaching in North Shore’s beach program for the past three years.
Hicks, who recalls Gladiators varsity players helping coach her in volleyball as a fifth grader, said the girls can’t go it alone. She’s found the Willow Hill school community to be extremely supportive.
“We have received lots of positive feedback from parents, our coaches, our team, and other LEAP coaches,” she said. “All the parents have been very kind and grateful and always willing to support the team by bringing in snacks for after the game — not only for our players but for the opposing team — along with being willing to help line judge and run the scoreboard.”
The high school players-turning-coaches have been attending classes with Bates and guest coaches mostly from the North Shore club. Topics covered include coaching philosophy, how to be a great referee, practice planning, tournament preparation and health and wellness.
Bates said the program benefits go beyond the participants.
“Perhaps the biggest struggle is for athletes and parents to realize how valuable coaching is to an athlete,” he said. “It not only helps them with communication, structure, planning, and strategizing, but also it makes them better athletes earlier in their journey.”
Adding fun too is important, Hicks noted.
“I hope I help make practices a fun environment and for them not to worry about making mistakes and helping them know that not everything is their fault,” she said. “And … how to learn from their mistakes.”
Castle, who started playing volleyball as a fourth grader at Willow Hill, agreed. She recalls fondly the difference past coaches have made in her life, including Bates.
“While I've been coaching I've also noticed how (Willow Hill players) interact with each other and cheer each other on, and it's been such a great experience,” she said.
“I remember the feeling I felt when a coach made me love volleyball, and from coaching these girls I'm starting to see what that's like from a coaching point of view.”
Bates created the program with interscholastic competition and the student-athlete in mind.
“There is also the coaching shortage, so creating opportunities for these athletes to coach, and ref, just made sense,” Bates said.
Castle is preparing to meet the growing needs.
“I plan to continue coaching volleyball until the end of high school,” Castle said. “In a year or two, I want to start coaching middle school volleyball.
“When I get to college I plan to either continue coaching or find a job as a ref.”
Hicks indicated her experience has increased her love for the game of volleyball and respect for coaches.
“I learned that coaching is a little more complex than it looks, and you have to plan practice and be prepared for them to have a bad attitude or unfocused after a long day of school,” she said. “You, as the coach, have to have a good attitude, have lots of patience, be ready to problem solve and get them back on track.”
Teamwork, sportsmanship and the value of hard work are among the strengths Castle and the other future coaches bring to the table.
“We had our girls practice sportsmanship by saying ‘good game’ and waving to the other team,” Castle said. “In practice, we have taught them to work as a team and to always give it your all.”
Hicks recommends coaching to all high school athletes.
“I’ve learned a lot,” she said, “and this has been a positive, fun experience that I definitely recommend.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) From left, Honorae Shore, Abigail Hicks and Kiera Castle coach their Willow Hill elementary volleyball team this season. (Middle) Madeline Bildeaux, far left, also has joined Castle, Hicks and Shore as part of the LEAP coaching and officiating program. (Top photo by Tom Spencer, middle photo courtesy of Allie Walters.)