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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Martin’s Gavin Meyers (7) breaks through a gap in the Gobles defense Friday.

1st & Goal: 2024 Playoffs Week 1 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 4, 2024

The ability to play another day obviously is the best reward for 288 teams that qualify for the MHSAA Football Playoffs.

MI Student AidBut another of the greatest gifts is the chance to make up for a missed opportunity from the regular season.

We highlight below 40 of our 144 first-round games from this past weekend. Of those 40, 15 were rematches – and of those rematches, nine were won the second time by the team that lost the first.

11-Player Division 1

HEADLINER Grandville 24, Rockford 14 For the second-straight season, Grandville (6-4) opened the playoffs with a win – and this time with its first over the Rams since 2019. Rockford (7-3) had defeated Grandville 37-20 in Week 3, but with Tank Terry scoring twice during the third quarter the Bulldogs brought a lead into the second half of this rematch and never trailed again. Click for more from the Grand Rapids Press.

District Digest Hudsonville 25, East Kentwood 23 On the other side for Grandville in their District bracket, Ottawa-Kent Conference Red champion Hudsonville (9-1) held off a strong challenge from the Falcons (5-5) after having defeated them 35-6 in their Week 5 meeting. Oxford 21, Davison 14 Oxford (7-3) went on the road, and coming off a Week 9 loss, to win its first playoff game since 2021 and guarantee its best record since 2018 – when the Wildcats also opened the playoffs with a win over Davison (7-3). Clarkston 34, Lake Orion 16 The Wolves (7-3) are surging with five wins over their last six gams and this avenging their only loss during that string, a 20-13 defeat to the Dragons (6-4) in Week 7.

11-Player Division 2

HEADLINER Byron Center 38, Grand Rapids Northview 17 Byron Center (9-1) just missed on a league championship this fall but will play for a second-straight District title after pulling away to hand O-K Black champion Northview (9-1) its only loss this fall. The Bulldogs earned a rematch this week with O-K Green rival Muskegon Mona Shores, which won their Week 4 meeting 14-12. Northview closed its first winning season since 2019 with more victories than the last two combined. Click for more from FOX 17.

District Digest Grosse Pointe South 27, Roseville 26 South (10-0) at one point led 24-6 and held on to reach double-digit wins for the first time – and after going 9-2 a year ago and losing to Roseville (7-3) in a District Final, 24-17. Mattawan 27, Lansing Everett 21 Mattawan (7-3) is enjoying its winningest season since 2017, with this its first playoff victory since 2012. Everett (6-4) improved a win from a year ago to tie its highest total since 2014. Farmington 39, White Lake Lakeland 13 Farmington (7-3) earned its first playoff win since 2019 – continuing a rebound from 2-7 a year ago – and defeated a Lakeland team (6-4) that made the playoffs for the seventh time over the last eight seasons.

11-Player Division 3

HEADLINER Linden 42, Fenton 14 Linden (5-5) opened this season 0-2 and finished the regular season with two defeats and three over its last four games. But all of that may have paid off with this win to avenge a 24-21 Week 6 loss to the Tigers (7-3) that ended up deciding the Flint Metro League Stripes championship. That loss to Fenton was one of four three-point heartbreakers the Eagles endured this fall, but they will play for a District title this week. Click for more from the Tri-County Times.

District Digest Riverview 22, Trenton 21 Riverview quarterback Lucas Thompson put his team ahead to stay with a 2-point conversion run with 20 seconds to play, giving the Pirates (9-1) a close playoff win over Trenton for the second-straight season after they defeated the Trojans (6-4) by two in a District opener a year ago. Grand Rapids Forest Hills Central 7, East Grand Rapids 0 The reigning Division 3 champion Rangers (8-2) followed up a 24-0 win over EGR in Week 9 by just getting past the Pioneers (5-5) again. Walled Lake Western 49, Garden City 7 The Warriors (10-0) are expected to be top contenders in this division and reached 10 wins for the second straight season, but Garden City (7-3) deserves recognition as well for completing its winningest campaign since 2000.

11-Player Division 4

HEADLINER Dearborn Divine Child 42, Madison Heights Lamphere 6 Lamphere (8-2) entered the postseason No. 3 in the coaches poll and completed its third eight-win season over the last five. But Divine Child will play on after freshman quarterback Drew Sheridan threw five touchdown passes to send the Falcons (7-3) into a District Final matchup with reigning Division 4 champion Harper Woods. Click for more from the Dearborn Press & Guide.

District Digest Edwardsburg 29, Battle Creek Harper Creek 8 Edwardsburg (7-3) has shown plenty of times over the last 15 years why it is a scary playoff opponent, and this became another example as Harper Creek (8-2) entered the weekend coming off a league title and finished with its best record since 2017.  Niles 42, Paw Paw 14 The two teams that finished ahead of Edwardsburg in the Wolverine Conference met for the second week in a row, with Niles (9-1) adding to its 21-0 win from Week 9 to end Paw Paw’s season at 8-2. Harper Woods 46, Redford Union 6 Harper Woods (7-3) entered the playoffs ranked No. 5 by the coaches, and Redford Union (8-2) was No. 2 and also had lost to the Pioneers in their season opener 43-21.

11-Player Division 5

HEADLINER Gladwin 18, Kingsford 15 When a team moves to 7-3 with all three of its losses to league champions, it’s difficult to call it a stunner. But Gladwin can claim it as Kingsford (9-1) also was a league champion, undefeated and ranked No. 3 entering this District Semifinal. Eric Roggow’s fourth-quarter field goal was the decider for the Flying Gs. Click for more from the Bay City Times.

District Digest Ogemaw Heights 21, Clare 13 Just as the Week 5 matchup went to Ogemaw Heights, 41-34, so too did the rematch between the Jack Pine Conference Division 1 co-champions. Clare finished 7-3 for the second-straight year after completing its 19th-straight winning regular season. Romulus 26, Detroit Lincoln-King 24 Romulus (5-5) earned its first playoff win since 2016, and in doing so handed Lincoln-King (9-1) its only loss of what was by far the most successful season of its three-year varsity history. Lincoln-King was 0-9 two seasons ago and 3-6 last fall. Flat Rock 40, Detroit Denby 22 Flat Rock (8-2) advanced by defeating a league title winner in Detroit Public School League Gold co-champion Denby (6-4), putting the Rams in position to play for a third-straight District trophy.

11-Player Division 6

HEADLINER Ovid-Elsie 44, Almont 21 The Mid-Michigan Activities Conference saw its undefeated champion fall (see below) but its runner-up down another undefeated league title winner as Ovid-Elsie handed No. 2 Almont its only loss. This was a rematch of a 2023 Semifinal won by the Raiders 45-21, but this time the Marauders put up their most points since mid-September and the most Blue Water Area Conference champ Almont (9-1) had given up in a game since 2021. Click for more from Lansing State Journal.

District Digest Lansing Catholic 36, Chesaning 29 The Cougars (7-3) have won at least one playoff game now eight seasons in a row, and this one came against MMAC champion Chesaning (9-1) and a defense that otherwise gave up just 12 points per game this fall. Detroit Central 34, Detroit Edison 16 Central (7-3) shared the PSL Gold title with Denby and then won the PSL Gold City championship, and this victory over No. 9 Edison (6-4) ranks right up there as well. Constantine 39, Parchment 14 Just because Constantine (7-3) found itself outside a league title race this fall for the first time in a while doesn’t mean the Falcons were going to go quietly – and they made some serious noise in avenging a 51-30 loss to Parchment (7-3) from Week 7.

Clarkston’s Griffin Boman (0) wraps up Lake Orion’s Jayden Borrero.

11-Player Division 7

HEADLINER Union City 42, Hanover-Horton 13 Big 8 Conference champ Union City (9-1) has scored nearly 36 points per game during its winningest season since 2011, and this was the Chargers’ fourth time reaching 42 as they bounced back from a Week 9 loss to Buchanan. Hanover-Horton (8-2) closed this season with two losses to teams a combined 18-2 but must be celebrated for its best showing since 2014, a run which included a Cascades Conference West title. Click for more from the Coldwater Daily Reporter.

District Digest Clinton 38, Ottawa Lake Whiteford 32 The former Tri-County Conference rivals met for the first time since 2019, Clinton’s last season in the TCC, and this time the Redwolves (7-3) came back from two straight losses to end the regular season to end Whiteford’s fall at 5-5. Traverse City St. Francis 41, Charlevoix 16 The Gladiators (7-3) won this matchup of Northern Michigan Football League divisional champions, having also defeated the Rayders (6-4) in the season opener 67-22. McBain 49, Harrison 6 McBain (9-1) bounced back from a Week 9 loss to reach a second-straight District Final. Harrison (7-3) finished this fall with three straight defeats to playoff teams but with its best record since 2015 and after going 2-7 both of the last two seasons.

11-Player Division 8

HEADLINER Saginaw Michigan Lutheran Seminary 21, Saginaw Nouvel Catholic Central 20 These neighbors have played one-point games three of the last five seasons, and Nouvel (8-2) actually won their regular-season meeting in Week 4, 23-14, and led this time 6-0 into the third quarter. But MLS (7-3) found its stride thereafter to earn its second trip to the District Finals in three seasons. Click for more from the Saginaw News.

District Digest Saugatuck 24, White Pigeon 22 After having three of its last four seasons ended by White Pigeon (8-2) in the playoffs, Saugatuck advanced to a second-straight District Final by winning the closest game for both this fall. Beal City 47, Frankfort 0 Beal City (8-2) faced Frankfort (7-3) in a playoff opener for the second-straight season, adding this win to last year’s 42-7 victory that started a Semifinal run. Harbor Beach 35, Ubly 0 The Pirates (10-0) posted their second-straight shutout and fifth of the season in ending this year’s run and a six-game winning streak for last fall’s Division 8 champion Bearcats (6-4).

Ishpeming's Caden Luoma breaks away from Norway's Carter Cazzola (43) and Keith Burar, Jr. (54).

8-Player Division 1

HEADLINER Martin 52, Gobles 22 The two-time reigning champion Clippers appear to be in playoff form again, as this avenged a 20-14 loss to Gobles from just three weeks earlier. This made it two seasons in a row that Martin (9-1) avenged a regular-season loss to the Tigers (9-1). The Clippers broke away with 30 second-half points to Gobles’ eight. Click for more from the Kalamazoo Gazette.

Regional Roundup Mendon 58, Climax-Scotts 50 Mendon’s Owen Gorham ran for 231 yards and five touchdowns, the last a four-yarder with three seconds to play followed by his 2-point conversion to push the Hornets (9-1) past Climax-Scotts just two weeks after losing to the Panthers (8-2) 46-44. Kingston 16, Fulton 14 The Cardinals (8-2) earned a rematch with rival Deckerville by handing the Pirates (8-2) just their second loss of their winningest season since 2010 in 11-player. Ishpeming 44, Norway 38 The Hematites’ first run into an 8-player bracket is off to the right start, with this win over the Knights (7-3) earning Ishpeming (6-2) a rematch with Week 4 opponent Pickford.

8-Player Division 2

HEADLINER Onekama 22, Marion 20 Both finalists for last season’s Division 2 championship were eliminated from this year’s bracket, and we’ll start with the reigning runner-up Marion (8-2) – which had defeated Onekama 44-8 in Week 2. The Eagles ended their season with two losses by a combined six points. But the Portagers improved to 9-1, one more win than their last four seasons’ totals combined. Click for more from the Manistee News Advocate.

Regional Roundup Mount Pleasant Sacred Heart 24, Grand Rapids Sacred Heart 21 After debuting in varsity play last season with a win by forfeit and two losses, Grand Rapids Sacred Heart (9-1) established itself with a perfect regular season and No. 1 ranking heading into this playoffs. But Mount Pleasant Sacred Heart (7-3) had seen plenty of top competition with its three losses to teams that all finished the regular season 8-1. Morrice 28, Portland St. Patrick 22 Two of those one-loss teams that had defeated MP Sacred Heart met on the other side of the bracket, with Morrice (9-1) avenging a 29-12 Week 4 defeat to the Shamrocks (8-2). Britton Deerfield 58, Adrian Lenawee Christian 15 The Patriots (9-1) reached nine wins for the second time in four seasons – and after finishing just 2-7 a year ago – completing a 2024 sweep of the 2023 Division 2 champion Cougars (4-6).

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PHOTOS (Top) Martin’s Gavin Meyers (7) breaks through a gap in the Gobles defense Friday. (Middle) Clarkston’s Griffin Boman (0) wraps up Lake Orion’s Jayden Borrero. (Below) Ishpeming's Caden Luoma breaks away from Norway's Carter Cazzola (43) and Keith Burar, Jr. (54). (Top photo by Gary Shook. Clarkston/Lake Orion photo by Terry Lyons. Ishpeming/Norway photo by Cara Kamps.)