Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Football Title Reflects Kingsley's Current Success, Recalls Loved Ones Passed
By
Tom Spencer
Special for MHSAA.com
December 1, 2023
Kingsley football fans have become pretty familiar with VIP parking for home games over the last couple of seasons.
They may just start looking for a Kingsley VIP lot at Ford Field. The Stags just captured the MHSAA Division 6 championship trophy with a 38-24 victory over Almont, their second Finals championship and first since 2005.
The road to the Finals started with Kingsley hosting two playoff games, allowing great use of the VIP Parking of Trina’s Touchdown Club. The lot is adjacent to the school’s Rodes Field and provided in loving memory of Katrina “Trina” Kay Schueller, who passed away Oct. 21, 2021, at Munson Medical Center.
Those playoff games filling Trina’s Touchdown Club’s parking lot featured wins over Mason County Central 61-12 and Manistee 37-18, and 51-27 over Gladstone in the Regional Final. Kingsley then traveled down the road and defeated Reed City 37-7 in the Semifinal.
There may not have been designated VIP parking in Cadillac and Ford Field for the Stags’ followers, but there were a lot of VIPs at both stadiums with Schueller on their minds. Pretty much everyone with an affiliation with the highly-successful program or familiarity with the community’s struggles have become VIPs to the Kingsley coaching staff and many others.
Most certainly among the VIPs are head coach Tim Wooer, assistant coach Conner Schueller, his brother Carter Schueller, and his father Mike Schueller.
Conner was set to play the biggest regular-season game of his career the day after his mom passed. It was the regular-season finale against rival Traverse City St. Francis.
Wooer vividly remembers the moments leading up to that matchup, noting how difficult it was for Conner. But his then-fullback and now-assistant coach demonstrated amazing strength and maturity he stills exhibits today.
“He’s in his senior football season, and his mom is in the hospital for four weeks — he’s balancing that playing football and going to school,” Wooer recalled. “And then she passes, and he has the strength to come back to school and deliver the news to our team.
“I am sobbing watching this kid, and I’m just amazed,” Wooer continued. “The next night is Parents Night, and he’s on the field with his dad and brother without his mom.”
Conner still played, making a 4th-down goal line tackle to prevent a St. Francis touchdown. The Gladiators won the game, but Conner won the day, conquering much just to dress for the game.
The Stags went on to playoff wins over Kingsford 28-10 and Clare 32-6. They bowed out with a 33-18 Regional loss to Frankenmuth.
Conner’s junior year of 2020 had been cut short as the Kingsley was forced to forfeit its District Final to Reed City because several players and coaching staff tested positive for COVID-19. The Stags had Ford Field in their minds that season too after playoff wins over 38-13 Standish-Sterling 38-13 and Gladwin 63-16.
Conner, who celebrated his 20th birthday at Saturday’s Final, remembers his playing days and the challenges presented him.
“At the time it was ‘she’s not there,’ especially my senior year she wasn’t there to watch me and finish it out, but I know she’s watching above,” he said. “We were about to go play Reed City my junior year for Regionals, and everyone got sick and it ended our season unfortunately.”
Those challenges were on his mind at Ford Field, and running through his mind when he saw his brother and father in the stands. Carter, now a senior at Kingsley, had been unable to play football due to injuries.
“I thought about my brother – he unfortunately didn’t play this year due to his injuries, and I don’t really blame him for that,” Conner said. “I thought about him as well because it was just me and my dad and my brother now.
“It was very emotional,” Conner continued. “I got a glimpse of him in the strands.”
Carter also was filled with gratitude for the coaching staff for welcoming and mentoring him. He had become keenly aware of the amount of time coaches spend away from family at practices and going through film.
In addition to his family, Conner was thinking about many others in the Kingsley community – and other senior classes like his that didn’t get the chance to celebrate a championship.
He also was thinking about Justin Hansen, a 2003 graduate of Kingsley. Hansen was a captain on the 2002 conference championship team. He went on to become a special-operations Marine sergeant and was killed in action July 24, 2012, while deployed in Afghanistan. Hansen was on patrol as part of an operation in search of a high-value target when his team was hit with small arms fire.
On Saturday, Wooer was wearing a red T-shirt with the letters “USA” on the front and the name “Hansen” on the back. It also featured the number 54, Hansen’s in high school.
Wooer, who turned 54 in July, wore the shirt in Hansen’s memory knowing Hansen would be on the veteran coach’s mind and symbolizing Hansen’s presence with the team at Ford Field.
Wooer wants to make sure Hanson is never forgotten and reminds the soldier’s family the entire community remains behind them.
“I believe it is part of our job as a community to show our love to this family and help in any way possible to help them get through this process,” Wooers said. “After the funeral, we all went about life.
“We certainly still think about Justin and feel the pain,” he continued. “But nothing like a family does.”
Hansen’s tragic passing led to the creation of the annual Patriot Game in Traverse City in 2012 while Wooer was coaching Traverse City West. The game features crosstown rivals West and Traverse City Central every year and strives to honor veterans, first responders, active duty military, and area heroes who died while serving their country.
Saturday’s win over Almont left Wooer emotionally exhausted after all the preparations to do it right for the senior class, the school, the Kingsley community, the Schueller family and Hansen. Collectively, they’ve really become more like a family to the Stags coaching staff and many, many others.
“In terms of emotions, there is no doubt Justin was on my mind throughout the game,” Wooer said. “Trina and Conner have been – those are two huge pieces.
“And, a lot of my thoughts are with the seniors,” he continued. “You want to win the game, but also it is your last time with them.”
Wooer has learned a lot from his former players and coaches over the years. He’s become close friends with many of them, going back to his early days of coaching as a student-teacher at Elk Rapids. He also coached at Farewell and Traverse City West, the latter from 2008-2017 after a first tenure at Kingsley. He returned to Kingsley in 2018.
Schueller is among several former players and coaches who have been on Wooer’s coaching staffs over the years. Several continue today.
“I could give you lots of other stories about kids I have had,” Wooer said. “There comes this transition where they turn into such amazing men, you catch yourself every once in a while saying, ‘I want to be like him.’
“You get this huge smile on your face because you’re so proud of them, just like a mother or father would,” Wooer continued. “A coach always looks at his players like they’re part of his family.”
In addition to Conner, current assistants with long-term relationships with Wooer are Tom Kaleita, Kyle Smith, Ryan Zenner, Dan Goethals, Josh Merchant, Jordan Bradford, Steve Klinge, Connor Schueller, Mike Arlt, Larry Mikowski, Bobby Howell, Rob Whims and Jason Morrow.
This year’s seniors were Jon Pearson, Eli Graves, Skylar Workman, Gavyn Merchant, Max Goethals, Evan Trafford, Bode Bielas, Grant Kolbusz, James Person, Caleb Bott, Trenton Peacock, Noah Scribner and Gavin Dear. They and the coaching staff will be the center of attention as the community celebrates the football team at 7 p.m. this evening in the high school gymnasium.
The seniors probably won’t need VIP parking tonight. But if it would help, Conner would surely make arrangements to utilize Trina’s Touchdown Club. He’d have to add a shuttle though as Rodes Field is about a mile away from the school.
“It feels amazing — I don’t think it really hit any one yet, but I am sure it will,” Conner said. “After we won, it is truly something – it is something else I can’t explain.
“The seniors finally won it the way they were supposed to,” he continued. “It was a good class of seniors.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Kingsley students support their classmates during Saturday’s Division 6 Final at Ford Field. (2) Stags assistant coach Conner Schueller watches from the sideline during an Almont run back. (3) Kingsley coach Tim Wooer, in red, prepares to present the championship trophy to his team including Schueller, far right. (4) Trina’s Touchdown Club welcomes members to the VIP lot adjacent to the Kingsley stadium. (Ford Field photos by Hockey Weekly Action Photos; touchdown club photo courtesy of the Kingsley football program.)