Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Week 6 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 30, 2022
Many Michigan football league play right through the end of the regular season, although often league championships are decided by power-packed matchups in Weeks 6, 7 or 8.
This Week 6 is shaping up as perhaps the week that may most shape the 2022 regular season.
A number of eventual conference champions could be decided tonight – some surely by the eight matchups of teams entering the weekend both 5-0.
Games below are Friday unless noted. Click for the full schedule from MHSAA.com and check out the broadcast schedule from MHSAA.tv.
Bay & Thumb
Saginaw Nouvel (4-1) at Saginaw Michigan Lutheran Seminary (5-0)
MLS quietly has been dominating this season, with its 233 points only 24 shy of the team’s total over nine games last season. While three wins have come against teams that remain without a victory, a fourth was 43-32 over Marine City Cardinal Mooney, which leads the Detroit Catholic League Intersectional 2. MLS’s next two games – this one against Nouvel and next week against Ithaca – should be similarly tough and will decide if the Cardinals will claim the Tri-Valley Conference 10-2 title, which would be their first league championship since their most recent overall winning season in 2019. Nouvel’s only loss was to Ithaca in Week 3.
Keep an eye on these FRIDAY Almont (3-2) at Croswell-Lexington (5-0), Grand Blanc (3-2) at Lapeer (5-0), Linden (4-1) at Swartz Creek (5-0), New Lothrop (5-0) at Montrose (3-2).
Greater Detroit
Warren De La Salle Collegiate (4-1) at Detroit Catholic Central (4-1), Sunday
Every season this game means something, and this season it’s likely to again determine the Detroit Catholic League Central title. DCC went undefeated in Central play to win the league championship in 2020, but relinquished it to the Pilots last season as De La Salle downed the Shamrocks 17-7 in what ended up the title decider. Both teams have done serious work over the first five weeks this fall. DCC came back from a season-opening loss to Clinton Township Chippewa Valley with wins over Davison, DeWitt, Detroit U-D Jesuit and Bloomfield Hills Brother Rice by two points. De La Salle’s only loss was by a point to Rice, and the Pilots own wins over Detroit Renaissance, Muskegon, Jesuit and Orchard Lake St. Mary’s.
Keep an eye on these FRIDAY Davison (4-1) at Walled Lake Western (5-0), Detroit Central (5-0) at Detroit Northwestern (4-1), Marine City (4-1) at Madison Heights Lamphere (4-1), Macomb Dakota (5-0) at Romeo (4-1).
Mid-Michigan
Portland (4-1) at Charlotte (5-0)
This could be Charlotte’s biggest game since 2008, when it shared the Capital Area Activities Conference Gold title with DeWitt and Haslett. A win over the Raiders would give the Orioles a share of the CAAC White championship – a nice jump after going 2-3 in league play last season. Charlotte has had only four overall winning seasons since 2008 but has all but guaranteed one this fall. Portland, meanwhile, is a five-point Week 2 loss from being undefeated and looking to take back the White after seeing a league title streak end at six last season.
Keep an eye on these FRIDAY Marshall (4-1) at Hastings (4-1), Gladstone (5-0) at Durand (5-0), DeWitt (3-2) at Grand Ledge (4-1), Olivet (4-1) at Pewamo-Westphalia (3-2).
Northern Lower Peninsula
Charlevoix (5-0) at Boyne City (5-0)
Boyne City’s last league loss was to eventual champion Charlevoix in 2020. Charlevoix’s only league loss since 2019 was last year to eventual champion Boyne City. And that makes for a pretty solid rivalry as this matchup could again decide the Northern Michigan Football Conference Leaders title. Charlevoix hasn’t given up a point since opening night – with a 48-0 shutout of third-place Elk Rapids among the four straight. Boyne City won by forfeit last week but is barreling along at 46 points per game – making the Ramblers’ offense vs. the Rayders’ defense the matchup of the night.
Keep an eye on these FRIDAY East Jordan (3-2) at Frankfort (4-1), Sault Ste. Marie (4-1) at Kingsley (3-2), Cadillac (3-2) at Petoskey (2-3), Evart (4-1) at McBain (2-3).
Southeast & Border
Clinton (5-0) at Dundee (5-0)
Dundee football re-arrived on the scene in 2019 with its first playoff appearance since 2013, and the Vikings took it a step farther last season making the District Finals for the first time since 2011. A win this week would be another giant step, as Clinton has won nine or more games the last three seasons and continues to be a major contender in the Lenawee County Athletic Association. Clinton has won its first three league games this fall by a combined 137-13, and Dundee has given up only 20 points over its first three including against two of the same opponents.
Keep an eye on these FRIDAY Union City (4-1) at Addison (4-1), Ann Arbor Huron (3-2) at Dexter (5-0), Napoleon (5-0) at Grass Lake (3-2), Tecumseh (5-0) at Jackson (3-2).
Southwest Corridor
Berrien Springs (5-0) at Buchanan (4-1)
These two are part of the inaugural Lakeland Conference, with Benton Harbor, Dowagiac and Niles Brandywine, and a win tonight would put Berrien Springs one away from earning the first league title (while a win combined with a Brandywine loss to Benton Harbor would give the Shamrocks a share of the championship). These two also are rivals from the former Berrien-Cass-St. Joseph Conference, and Berrien Springs has won six of the last seven meetings – but Buchanan already has more wins this fall than all of last season.
Keep an eye on these FRIDAY Edwardsburg (4-1) at Paw Paw (3-2), Portage Northern (3-2) at St. Joseph (4-1), Allegan (3-2) at Constantine (4-1), Battle Creek Central (4-1) at Portage Central (2-3).
Upper Peninsula
Calumet (3-2) at Iron Mountain (4-1)
Iron Mountain is up to No. 3 in Division 8 playoff-point average, ahead of four undefeated teams thanks to that lone loss coming to unbeaten Division 6 Negaunee. But Calumet has been a bit of a thorn during a strong five-year run by the Mountaineers, winning two of three meetings on the field since Iron Mountain joined the Western Peninsula Athletic Conference in 2018. The Copper Kings won last year’s matchup 21-6 and have picked up three straight wins (one a forfeit) this fall since opening the season with losses to Negaunee and Gladstone – arguably the two best teams in the Upper Peninsula.
Keep an eye on these FRIDAY Negaunee (5-0) vs. L'Anse (3-2), Maple City Glen Lake (3-2) at St. Ignace (4-1), Bark River-Harris (3-2) at Manistique (2-3). SATURDAY Detroit Old Redford (3-2) at Kingsford (3-2).
West Michigan
Grand Rapids Catholic Central (5-0) at Grand Rapids South Christian (5-0)
Grand Rapids Catholic Central’s 41-game winning streak may face one of its toughest challenges yet – and that’s saying something as the Cougars defeated South Christian by only a point in 2020 and have won three straight Division 4 or 5 Finals. GRCC already has outlasted Ada Forest Hills Eastern and held on against Cedar Springs to defeat the latter by a point. But the Sailors have yet to play a game closer than 22 points – that one a 28-6 win over Cedar Springs – and have given up only 33 points on the year.
Keep an eye on these FRIDAY Whitehall (5-0) at Muskegon Oakridge (5-0), Lowell (4-1) at Grand Rapids Forest Hills Central (5-0), Grandville (4-1) at Rockford (5-0), Muskegon Mona Shores (4-1) at Zeeland West (5-0).
8-Player
Morrice (5-0) at Merrill (5-0)
This almost assuredly will end up deciding the Central Michigan 8-Man Football Conference championship, as these two sit atop the standings and two games ahead of four more teams tied for third. Merrill is ranked No. 4 in Division 1, and Morrice is No. 6 in Division 2, and neither has faced a massive challenge yet – the closest game for both was a 22-point win over Breckenridge. Morrice has been among standard-setters in 8-player, with a combined 46-4 record over the last five seasons. But Merrill appears on the verge of joining the elite coming off its first win over annual power Portland St. Patrick since moving to 8-player in 2020.
Keep an eye on these FRIDAY Brown City (4-1) at Britton Deerfield (3-2), Climax-Scotts (5-0) at Colon (5-0), Pickford (4-1) at Munising (5-0), Martin (5-0) at Grand Rapids NorthPointe Christian (5-0).
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PHOTO Caledonia, on defense, faces Holt during a season opener. (Click for more from High School Sports Scene.)