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Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![Manchester receiver Jaxon McGuigan holds on to the ball while Addison defenders take him out of bounds.](/sites/default/files/2022-09/220927_Manchester_2H.jpg)
Culture Change Creates More Organized, Motivated & Successful Manchester
By
Doug Donnelly
Special for MHSAA.com
September 27, 2022
Manchester’s football team is going through a re-birth.
One of the team’s top players – senior Jaxon McGuigan – calls it a change in culture.
“This summer, when we were having workouts or lifting, we had 30 guys show up every time,” said McGuigan, the team’s leading receiver. “When I was younger, there were times we would have only 10 guys. If we had 10 guys there now, we knew something would be wrong.”
Manchester is one of the oldest prep football programs in the state. It also has been one of the most successful. From 2003-16, the Flying Dutchmen made the playoffs 13 of 14 seasons, including a streak of nine straight. Then, for a variety of reasons, the bottom fell out.
Manchester went from 9-2 and a Cascades Conference championship in 2015 to back-to-back 4-5 seasons in 2017 and 2018, a 2-5 record in 2020 and 3-6 last season.
Head coach Ben Pack was brought in to make changes to the program. He’s delivered. Now in his third season, the Dutchmen have a signature win over three-time reigning league champion Addison and stand 4-1 midway through the season. They are firmly in the playoff hunt and are just a game behind league leader Napoleon, the only team to beat them this season. Even that was a close game until the end.
“Our numbers were so low when I got here,” Pack said. “We struggled. That first year, the COVID year, we could barely put together a scout team.
“When I got here, we had four guys returning from the previous year and six juniors who were on JV as sophomores,” Pack said. “Ten guys in the program. I had to do a lot of recruiting in the hallways. We had to get kids out for football.”
Pack is a veteran coach. He is a Jackson native who started his coaching career at Jackson High School while in college. He became the head coach at Parma Western in 1983 and headed home to Jackson after that. The Vikings put together a string of good teams, including the 1999 group that was Jackson’s first playoff qualifier.
Pack left Jackson in 2002 to become an administrator, but remained in football when he joined the Albion College staff. He returned to the high school ranks a couple of seasons ago at Parma Western as a volunteer assistant. Two seasons later he was named head coach at Manchester.
Pack has not only been recruiting in the Manchester hallways, but he’s also been busy implementing a strength program.
“We had no organized lifting program,” he said. “We had guys who would come in to lift, but nothing organized. Now the kids come in and they are working, they are getting stronger and more mature. Those kids who were freshmen and sophomores when I got here are stronger and more mature. With strength and maturity comes confidence.”
One of his players that first year was a freshman quarterback, Kannon Duffing, who made one start.
“He competed,” Pack said. “He was definitely a half-pint, but he played, and he did a nice job. He completed passes. He wasn’t ready to win, yet, but he grew from it and learned from the experience.”
Duffing completed 60 percent of his passes last year for 1,273 yards and nine touchdowns. This season, he’s been even better. Through five games, Duffing has completed 57 of 82 passes, a healthy 69.5 percent, for 821 yards and nine touchdowns. His interceptions have dropped from eight last year to just two this fall.
“We don’t throw deep a lot,” Pack said. “But what we do throw, he’s very accurate. He gets the job done. He’s the unsung hero for us. He’s the catalyst. He is the key to the whole thing.”
Wide receiver Andrew Campbell, running back Wyatt Carson and McGuigan are benefactors of Duffing’s accuracy.
“He is so good,” McGuigan said. “I know he’s going to put the ball right there. We have other good receivers, too, and he does a great job at getting us the ball. Our game plan is not to just get the ball to me.”
McGuigan is a former quarterback himself. He shifted to receiver early on in his career at Manchester and likes the move. He’s now a 6-foot-2, 170-pound college prospect. He’s a three-sport athlete with a 4.0 GPA.
Pack said McGuigan has great technique in the way he runs routes.
“Every successful team has a player or two that the other kids count on,” Pack said. “Jaxon has accepted that responsibility and is a role model for handling the pressure.”
Through five games, McGuigan has caught 37 passes for 554 yards and seven touchdowns. The biggest came with time running out against Addison and helped the Flying Dutchmen overcome a two-score deficit to defeat the Panthers. The Flying Dutchmen defense came up big in that game, too, when they put together a goal-line stand during the final moments to keep Addison out of the end zone.
“To be honest, that’s the type of game the last couple of years that we wouldn’t win,” McGuigan said. “To beat them just shows that everyone has buy-in now. It just shows how we’ve changed the culture here.”
Two weeks ago, Manchester bounced back from the Napoleon loss to win against East Jackson. McGuigan had one of his biggest games with eight catches for 106 yards and two touchdowns.
East Jackson coach Joe Niehaus said McGuigan is one of the most complete receivers he’s coached against.
“He runs great routes and catches virtually everything thrown to him,” Niehaus said. “On top of that, he is a threat to go the distance after the catch every single time.”
Manchester has conference games remaining against Michigan Center, Hanover-Horton, and Grass Lake. The Dutchmen are a top-10 team in Division 7 playoff points and are sitting nicely as they attempt to get back into the postseason.
“Ever since Coach Pack came here, it’s been drilled into us to trust the process,” McGuigan said. “We’re still far from where we could be as a team.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO Manchester receiver Jaxon McGuigan holds on to the ball while Addison defenders take him out of bounds. (Photo by Mark Ball, courtesy of the Manchester football program.)