Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Memories Don't Fade for 1st MHSAA Class A Champion Franklin

By Brad Emons
Special for MHSAA.com

November 8, 2024

Even after 50 years, Tim Hollandsworth recalls Livonia Franklin’s run to the first MHSAA Class A football playoff championship like it was yesterday.

Before 5,506 fans at Western Michigan University’s Waldo Stadium, the unranked Patriots capped a season for the ages by upending heavily favored Traverse City for the 1975 title, 21-7.

“It was a once in a lifetime event, and I guess it just brings back great feelings winning that game obviously,” said Hollandsworth, who went on to become an all-Mid-American Conference linebacker at Central Michigan. “What I remember most was carrying that trophy around on the field. Myself, Jim Casey and the whole team ... we paraded it out Stanley Cup-style in front of our fans, and everybody was going crazy. Just a happy time.”

The championship game was played on a frigid Nov. 22 afternoon in Kalamazoo, just 12 years following the assassination of President John F. Kennedy.

“When I think about that game, the first thing that comes to mind is that it was a cold, cloudy day before the game,” Hollandsworth said. “And as the game started, the sun came out; it was really bright. It turned out to be a bright, sunny day, and we didn’t feel the cold at all. The adrenalin was pumping.”

No. 2-ranked Traverse City, coached by Jim Ooley, entered with a high-powered offense averaging 34 points per game. The Trojans featured the running back tandem of Rick Waters (1,300 yards) and Bruce McLachlan, along with tight end Mark Brammer, a two-time All-American at Michigan State who later played five seasons for the Buffalo Bills in the NFL.

Franklin took a 7-0 lead in the first quarter when Dennis Smith, the holder on a 30-yard field goal attempt by Sam Williams, couldn’t secure the snap from center but alertly got up and tossed a 17-yard TD pass to Rick Lee.

The Patriots then went up 14-0 in the second quarter on a 3-yard TD run by Casey, who went on to play four seasons at Ball State as a defensive back.

Traverse City cut the deficit to 14-7 before halftime on a 2-yard TD run by McLachlan, but the Patriots put it away in the final quarter on a 9-yard TD run by Casey, who finished the game with a hard-earned 105 yards on 24 carries.

Hollandsworth, who also starred in the backfield with Casey, severely twisted his ankle in the first half and was limited to playing only defense for the remainder of the game. Fortunately for Franklin, Tom Smith took his place and helped continue the offensive surge.

Franklin coach Armand Vigna, right, shares an embrace with lineman Rick Kruger in the moments after their team’s championship victory.“It was just the fact that everybody was just stepping up when they had to have them,” Casey said. “I think it kind of exemplified everything we did throughout the year to get there. That’s what was so cool about the whole deal.”

Meanwhile, Waters – who later became Hollandsworth’s friend and teammate at CMU – led the Trojans’ rushing attack with 85 yards rushing on 19 carries.

Franklin’s defense played a pivotal role in the win with four interceptions – one each by Hollandsworth, Chuck Hench, Jerry Pollard and Casey (his 10th of the season).

Williams, the Patriots’ star tight end and middle linebacker and the son of former Detroit Lions “Fearsome Foursome” defensive end Sam Williams Sr., also batted down a key fourth-down pass in the end zone to thwart a Traverse City scoring threat.

“It’s funny about the whole game ... you forget about the details, it’s crazy,” Casey said. “It was everybody coming together. There may have been some mistakes along the way. That just happens during the game and we hung in there, did what it took to score enough points to win.”

The game was played on artificial turf, not real grass, which was also a first for both teams.

“I think it had been raining the day before ... anyhow, the field was soaked,” Casey said. “And all it takes is to fall on a field that is soaked on an Astroturf field and everything, and all your clothes are soaked. I remember in the first half – I couldn’t wait for halftime to go inside and warm up.”

During the practice week prior to the title game, the Patriots were able to get acclimated when athletic director and assistant coach George Lovich made a deal to practice on the University of Michigan’s artificial surface.

“We had to get new shoes because nobody had played on artificial turf in high school back then,” Casey said. “They had a bunch of used shoes from the (U-M) team. They threw them in a big old box and they let us practice one night on their Astroturf. We went in and got our shoes and we were ready to play – excited about that. It was just different compared to regular grass. It felt super-fast.”

With only four spots per Class up for grabs in the inaugural MHSAA playoffs, five unbeaten Class A teams did not make the postseason including Warren Fitzgerald and Mount Clemens Chippewa Valley from Region 1, Trenton in Region 3, and Grand Rapids Union and Marquette from Region 4.

On the final Saturday of the regular season at Eastern Michigan’s Rynearson Stadium, No. 1-ranked Birmingham Brother Rice (Region 2) was upset in the Catholic League championship, 7-0, by Dearborn Divine Child, which went on to claim the Class B title.

That allowed the 8-1 Patriots, who had lost to rival Livonia Stevenson 13-9 in Week 2, to sneak into the playoffs just ahead of the previously-unbeaten Warriors.

“We were all in the stands watching that game,” Hollandsworth said. “And our coach, Armand Vigna, had all our points figured out right to the point where he said if Brother Rice were to lose, we were in. So, we’re sitting in the stands and Detroit Southwestern is off to our right a little bit higher in the stands. When Divine Child won that game, we were just going crazy and you could see Southwestern wondering who we were and what was going on.”

During the build-up to the Class A Semifinal game against Franklin, Southwestern coach Joe Hoskins was quoted in the Detroit newspapers as saying, “Livonia who?”

Southwestern was led by all-state QB Mike Marshall (MSU), along with junior tackle Luis Sharpe (UCLA), an eventual first-round NFL pick who played 13 seasons with the St. Louis, Phoenix and Arizona Cardinals.

And in that Semifinal at Pontiac’s Wisner Stadium before 5,000 fans, Franklin upended the No. 3-ranked Prospectors, 12-9, as Casey ran for 145 yards on 27 carries. Hollandsworth added a 1-yard TD to cap a nine-play, 72-yard drive and give his team the lead 9-7 at the half.

Southwestern got an 18-yard TD pass from Marshall to Andrew Williams and scored on a two-point safety when the Patriots fumbled the kickoff to start the second half.

Williams, however, booted a pair of field goals, including the game-winning 28-yarder to break a 9-9 deadlock for the Patriots after they were aided by a pass interference call followed by an unsportsmanlike conduct penalty, which took the ball to the Southwestern 18.

In protest, Hoskins took his team off the field and had to be coaxed by MHSAA officials to bring his players back to finish the game.

“I think we were excited about the playoffs because we were undefeated the year before, so were looking forward to getting into the playoffs,” Hollandsworth said. “It was deflating when we lost; it was low-scoring, tough battle versus Stevenson. All the Livonia games (vs. Churchill and Bentley) were tough battles. It was the first game that Sam Williams was out. He got hurt in the (Dearborn) Fordson game before that (the opener) and Sam was not only our tight end, and starting middle linebacker, but he was also our punter and kicker. I think we passed up some field goals in that Stevenson game because we were so unsure of our kicking game.”

PHOTOS (Top) Livonia Franklin’s Jim Casey (45) plows ahead during the 1975 Class A Final as Traverse City tacklers converge. (Middle) Franklin coach Armand Vigna, right, shares an embrace with lineman Rick Kruger in the moments after their team’s championship victory. (Photos courtesy of Hometown Life, which includes the former Livonia Observer).