Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Playoffs Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 8, 2024
One week gone, half the 288-team field remaining, and matchups that much more competitive with trophies on the line.
The first hardware of this season’s MHSAA Football Playoffs will be awarded this weekend, as 64 teams will earn 11-player District championships and eight will celebrate 8-player Regional titles.
Games are tonight unless noted. Tickets for both 11 and 8-player rounds this weekend cost $7, and more than 60 of the 72 games to be played will be streamed live on the NFHS Network. Scores and pairings will be updated all weekend at MHSAA.com.
11-Player Division 1
Saline (7-3) at Belleville (9-1)
These two have collided in the playoffs the last two seasons, Belleville winning last year’s District Final matchup 65-14 and in 2022 by a 62-44 count. The Tigers bounced back from their Week 9 one-point loss to Howell with a 68-0 win over Ann Arbor Pioneer last week, and Saline is here after downing Northville 37-7. Counting on-field scores from three forfeit losses to start the season, the Hornets have allowed just under eight points per game this fall – and no more than seven since Week 4. But they’ll get their greatest challenge again from a Tigers team averaging nearly 44 ppg.
Keep an eye on these FRIDAY Utica Eisenhower (8-2) at Macomb Dakota (9-1), Clarkston (7-3) at Rochester Adams (8-2), Oxford (7-3) at Grand Blanc (8-2).
11-Player Division 2
Byron Center (9-1) at Muskegon Mona Shores (9-1)
Their first meeting, in Week 4, was an Ottawa-Kent Conference Green opener and ended up deciding that league’s championship for Mona Shores with a 14-12 win. The Sailors’ defeat came two weeks ago, to Toledo Central Catholic by just a point 14-13. Otherwise, since that first matchup, Mona Shores has posted three shutouts and won its remaining league games by an average of nearly 35 points per, while Byron Center won its four other league games by just under 22 ppg including 17-14 over Muskegon High – which Shores defeated by 15.
Keep an eye on these FRIDAY Birmingham Seaholm (7-3) at Birmingham Groves (10-0), Warren De La Salle Collegiate (7-2) at Grosse Pointe South (10-0), Saginaw Heritage (7-3) at Midland (9-1).
11-Player Division 3
Zeeland West (9-1) at St. Joseph (9-1)
This will be their second District Final matchup in three years; West won in 2022 36-18. The Dux actually are playing for a third-straight District title and in their ninth playoff games over the last three seasons with a 6-2 record across that string and both losses by seven or fewer points. St. Joseph – which did defeat Zeeland West in 2021 during a Semifinal run – lost only to Mattawan this season and had nonleague wins over eventual playoff teams Niles and Edwardsburg, while West’s loss came to still-undefeated Hudsonville Unity Christian with nonleague wins over playoff qualifiers Grand Rapids West Catholic and Whitehall.
Keep an eye on these FRIDAY Coopersville (7-3) at Grand Rapids Forest Hills Central (8-2), River Rouge (5-4) at Riverview (9-1), Mount Pleasant (6-4) at Petoskey (10-0).
11-Player Division 4
Freeland (9-1) at Goodrich (9-1)
A 21-20 Week 8 loss to Frankenmuth is all that has separated Freeland from an undefeated run so far, and Goodrich shares that opponent having fallen to the Eagles 22-0 in their season opener. The Martians have scored at last 42 points in every game since and given up only 7.3 per game over their last nine. Freeland has given up more than 20 points two other times this fall, but scored more than 50 points both times to win those matchups – including 51-21 last weekend over Lake Fenton, which Goodrich defeated 62-0 in Week 3.
Keep an eye on these FRIDAY Edwardsburg (7-3) at Niles (9-1), Hastings (9-1) at Portland (10-0), Dearborn Divine Child (7-3) at Harper Woods (7-3).
11-Player Division 5
Belding (9-1) at Frankenmuth (10-0)
In addition to Freeland and Goodrich (noted above), Frankenmuth also has turned away a challenge from Gladwin among teams playing for District titles tonight. But Belding is a dangerous foe riding a nine-game winning streak since losing its opener to Division 4 Ionia. The Black Knights rocked the O-K Silver, winning their league games on average by 42 points per, and opened the playoffs with a 52-30 win over Saginaw Swan Valley – which Frankenmuth defeated similarly 63-27 in Week 2.
Keep an eye on these FRIDAY Grand Rapids Catholic Central (6-4) at Grand Rapids West Catholic (7-3), Corunna (8-2) at Pontiac Notre Dame Prep (8-1), Berrien Springs (7-3) at Kalamazoo United (8-2).
11-Player Division 6
Marine City (8-2) vs. Warren Michigan Collegiate (9-1) at Warren Lincoln, Saturday
Warren Michigan Collegiate also is riding a nine-game winning streak since falling 27-24 to Clarkston Everest Collegiate in Week 1. The Cougars will carry a 42-point-per-game average and four straight games reaching 50 into this matchup. Marine City has reached 50 three of its last four games as well, with its only defeats in the season opener to Division 5 Armada – by a point – and 39-20 in Week 6 to Division 4 Marysville.
Keep an eye on these FRIDAY Standish-Sterling (7-3) at Reed City (8-2), Central Montcalm (9-1) at Newaygo (8-2), Ida (9-1) at Jackson Lumen Christi (9-1).
11-Player Division 7
Traverse City St. Francis (7-3) at Menominee (9-1), Saturday
Both of these teams have trips to Ford Field once over the last two seasons – St. Francis as Division 7 runner-up in 2022 and Menominee as the same a year ago. The Maroons are in a District Final for the fifth time in six seasons after rebounding from their lone loss by outscoring Bark River Harris and Houghton Lake by a combined 103-6 over the last two weeks. St. Francis lost two of its last three games, but started the playoffs with a 41-16 win over Charlevoix.
Keep an eye on these FRIDAY Pewamo-Westphalia (8-2) at Ithaca (10-0), Union City (9-1) at Hudson (9-1), McBain (9-1) at North Muskegon (9-1).
11-Player Division 8
Harbor Beach (10-0) at Clarkston Everest Collegiate (9-1)
This is part of one of the most competitive Regionals in the state, regardless of division, as Harbor Beach opened last week against reigning champion Ubly and Everest has won four straight District titles – and with the winner this weekend facing either undefeated Fowler or surging Saginaw Michigan Lutheran Seminary next week. Harbor Beach blanked the Bearcats 35-0 and has two straight shutouts and five total this season. Everest has four including last week’s against Burton Bentley – a bounce-back from a 17-14 loss to Division 4 Macomb Lutheran North to close the regular season.
Keep an eye on these FRIDAY Saugatuck (7-3) at Decatur (9-1), Manchester (8-2) at Riverview Gabriel Richard (8-1), Beal City (8-2) at Maple City Glen Lake (9-1).
8-Player Division 1
Martin (8-1) at Mendon (9-1), Saturday
Whichever team emerges from this side of the bracket to reach the Superior Dome will have conquered an incredible road. Both are one-score losses from undefeated this fall and avenged their regular-season losses last week – with the winner of this matchup to see either undefeated Deckerville or surging Kingston in a Semifinal. The key matchup may be Mendon’s rushing attack – playing the lead role for an offense scoring 65 points per game – vs. Martin’s defense that has allowed at least 20 points six times but more than 24 only once.
Other Regional Finals FRIDAY Indian River Inland Lakes (10-0) at Alcona (9-1), Kingston (8-2) at Deckerville (10-0). SATURDAY Ishpeming (7-2) at Pickford (10-0).
8-Player Division 2
Powers North Central (9-1) at Crystal Falls Forest Park (9-1)
Just two weeks ago, North Central finished a Great Lakes Eight Conference West title run with a 45-34 win over the Trojans. Jets senior Lane Gorzinski ran for 234 yards and five touchdowns and threw for 169 and another score as his team scored more points than Forest Park gave up over their other four league games combined (33). The Trojans bounced back with a 60-0 win over Bellaire last week, while North Central enjoyed a 58-0 shutout of Gaylord St. Mary.
Other Regional Finals FRIDAY Pittsford (8-2) at Britton Deerfield (9-1), Onekama (9-1) at Au Gres-Sims (9-1), SATURDAY Mount Pleasant Sacred Heart (7-3) at Morrice (9-1).
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PHOTO Howell players huddle in anticipation of taking the field before their Week 9 win over Belleville. (Photo courtesy of State Champs! Sports Network.)