Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2022 Playoff Week 2 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 4, 2022
The MHSAA Football Playoffs are set up purposely to begin with local matchups and continue to branch out along more unfamiliar paths.
This weekend’s 11-Player District Finals and 8-Player Regional Finals still include a good share of familiarity – whether they are pitting regular-season rivals for a rematch or past playoff opponents who have become more known over years of similar November meetings.
Below is a glance at a game in each division that especially pops off the page. Click here for all things football matchups – schedules, scores as they come in and next-round pairings as they’re determined – and if you can’t make it to a game live this weekend, 85 percent of those games will be streamed live on MHSAA.tv.
11-Player Division 1
Caledonia (9-1) at Rockford (10-0)
The much-hyped Week 9 game matching undefeated contenders for the outright Ottawa-Kent Conference Red title turned into a 38-15 Rockford win over the Fighting Scots. But we’ve already seen plenty of rematches going the other way this postseason, even after a big win in the first meeting. Rockford opened the playoffs with a 50-14 victory over East Kentwood, putting up its most points this season and outdoing its 41-20 win over the Falcons on Sept. 23. Caledonia did similar in its 48-26 first-round win over Grandville after previously defeating the Bulldogs 50-40 during Week 5.
Keep an eye on these FRIDAY Grand Ledge (8-2) at Holt (7-3), Clarkston (8-2) at Davison (9-1), Romeo (8-2) at Macomb Dakota (10-0).
11-Player Division 2
Muskegon Mona Shores (8-2) at Grand Rapids Forest Hills Central (10-0)
The Rangers have been piling up strong seasons for the last seven, and made the Division 2 Semifinals in 2017. They haven’t advanced past the District level since, but defeating Mona Shores to do so this weekend certainly would be considered a breakout performance. Forest Hills Central hasn’t given up more than 14 points in a game and is allowing only 5.7 per game this fall. That should get a strong challenge from the Sailors, who even in their defeats put up 27 and 35 points – and they’re averaging 43 per game. Mona Shores has won its last three playoff meetings with FHC (over the last four seasons) including 31-7 last fall.
Keep an eye on these FRIDAY South Lyon (7-3) at Dexter (10-0), Warren De La Salle Collegiate (9-1) at Roseville (8-2), Birmingham Groves (7-3) at Birmingham Seaholm (8-2).
11-Player Division 3
Zeeland West (9-1) at St. Joseph (9-1)
The Dux are playing in their fifth District Final in six seasons but seeking to advance for the first time since their most recent championship run of 2015. St. Joseph shut West’s pursuit down quickly last year with a 29-26 District-opening victory that turned into an unexpected Semifinal run for the Bears after they’d entered the playoffs 5-4. Expectations are much higher this time as St. Joseph hasn’t lost since Week 1, and the offense especially is surging scoring 42 or more points in four of its last five games including three against playoff teams. West’s only loss was to Mona Shores in Week 6, and its 36-28 win over Lowell last weekend was especially noteworthy among Division 3 matchups.
Keep an eye on these FRIDAY DeWitt (7-3) at Mount Pleasant (9-1), Trenton (9-1) at Gibraltar Carlson (9-1), Bloomfield Hills Brother Rice (4-5) at Walled Lake Western (9-1).
11-Player Division 4
Tecumseh (10-0) at Riverview (10-0)
Riverview deserves more due after completing a third-straight undefeated regular season, and a first District title since 2017 would add another highlight to arguably its most impressive run of the three. Tecumseh’s story has been told a few times in this space – the team was a combined 8-25 over the last four seasons but has reached 10-0 for the first time since 1991. Tecumseh’s offense is up to 51 points per game after going over 50 last week for the seventh time this fall. Riverview is giving up 15 points per game and has never allowed more than 28 – giving this matchup the feel of a potential back-and-forth tug-of-war.
Keep an eye on these FRIDAY Hudsonville Unity Christian (6-4) at Grand Rapids South Christian (10-0), Charlotte (9-1) at Hastings (9-1), Freeland (8-2) at Goodrich (9-1).
11-Player Division 5
Belding (9-1) at Muskegon Oakridge (9-1)
Only three of eight teams on this side of the Division 5 bracket won their league’s championship this fall. Belding was one of those three, its only loss to another league champion in Cadillac. The Black Knights’ offense is churning at 43 points per game but next runs into an Oakridge defense giving up just under 13. The Eagles finished second in their league, losing only to still-undefeated Whitehall – and aside from Whitehall, no other opponent has scored more than 18 points against them. Similarly, aside from Cadillac, Belding has scored at least 34 points on every other opponent and more than 40 points on seven.
Keep an eye on these FRIDAY Corunna (8-2) at Portland (9-1), Pontiac Notre Dame Prep (7-3) at Detroit Country Day (6-3). SATURDAY Flint Hamady (9-1) at Marine City (8-2).
11-Player Division 6
Warren Michigan Collegiate (9-1) at Madison Heights Bishop Foley (10-0)
Last season’s Division 6 runner-up Michigan Collegiate is an eight-point loss to Detroit Country Day from being undefeated, and statistically has been even better on both sides of the ball so far than during last year’s run to Ford Field. Likewise, Bishop Foley is having its best season, reaching 10 wins for the first time thanks in part to a defense that matches Michigan Collegiate’s in giving up only 11 points per game. This will be the Ventures’ second District Final in three seasons as they seek to reach the Regional for the first time.
Keep an eye on these FRIDAY Standish-Sterling (8-1) at Millington (9-1), Ecorse (9-1) at Clinton (10-0). SATURDAY Constantine (9-1) at Grand Rapids West Catholic (9-1).
11-Player Division 7
Hudson (9-1) at Jackson Lumen Christi (7-3)
This might be one of the most telling games in the entire Division 7 bracket this month. The teams have traveled much different paths to end up looking like strong title contenders. Lumen Christi opened this season 0-3 with losses to two more Division 7 powers – New Lothrop and Traverse City St. Francis – and then a three-point loss to Division 5 Hastings, the eventual champion in the Interstate 8 Athletic Conference. All three of those defeats were by seven points or fewer, and the Titans haven’t lost again. Enter Hudson, last season’s Division 8 champion, with its only loss to undefeated Division 6 contender Clinton but an impressive early-season win over another Division 6 contender in Constantine.
Keep an eye on these FRIDAY Schoolcraft (7-3) at Lawton (8-2), Elkton-Pigeon-Bay Port Laker (9-1) at Montrose (7-3). SATURDAY Ravenna (7-3) at Ithaca (9-1).
11-Player Division 8
Fowler (9-1) at Beal City (10-0)
Beal City is one of three undefeated teams left in Division 8, and a regular at this point in the season having finished Division 8 runner-up last year and in 2019. This time, however, the Aggies are 10-0 for the first time since 2013. Fowler is making its fourth-straight trip to a District Final as well. The Eagles handed Carson City-Crystal both of its losses and got past rival Pewamo-Westphalia for the first time since 2014. Fowler is giving up only 9.1 points per game and aside from a loss to Division 6 Laingsburg hasn’t allowed more than 16. Beal City has been similarly up to the task defensively, but also is scoring 42 points per game after putting up 63 in its playoff opener.
Keep an eye on these FRIDAY Saginaw Michigan Lutheran Seminary (9-1) at Ubly (10-0), Bark River-Harris (8-2) at Iron Mountain (9-1), Clarkston Everest Collegiate (7-3) at Marine City Cardinal Mooney (8-2).
8-Player Division 1
Newberry (9-1) at Munising (10-0)
One of the very few non-blowouts these teams played was against each other in Week 2, when Munising won 14-0 on the way to eventually claiming the Great Lakes Eight Conference East championship. Newberry is averaging 43 points per game despite that shutout and put up 54 last week on previously-unbeaten Rogers City to earn this rematch. Munising scores 52 points per game, so it’s anyone’s guess if this will be another low-scoring matchup or one that will keep the scoreboard moving. Both defenses have five shutouts this fall as well.
Other Regional Finals FRIDAY Breckenridge (8-2) at Merrill (10-0), Deckerville (7-3) at Brown City (9-1). SATURDAY Adrian Lenawee Christian (8-2) at Martin (8-2).
8-Player Division 2
Mendon (8-2) at Colon (10-0)
These neighbors met three times in the 11-player playoffs and will meet for the first time in 8-player with Mendon having made the format switch last year. Mendon has given up 49 points total over its seven-game winning streak (one victory was a forfeit). But the Hornets are facing a Magi team that also is enjoying a superlative season, which really seemed to take off with a Week 4 win over Adrian Lenawee Christian and included a 25-20 Week 6 victory over Climax-Scotts – which Mendon defeated 44-18 in its playoff opener last week. Colon has put up 60+ points in four straight games – although two of them were against the same team – and averages 55 per game despite playing half its games against playoff teams.
Other Regional Finals FRIDAY Lake Linden-Hubbell (7-3) at Powers North Central (10-0), Gaylord St. Mary (8-2) at Marion (10-0). SATURDAY Morrice (8-2) at Au Gres-Sims (9-1).
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PHOTO A Holt ball carrier works to find an opening during a District Semifinal win over Hartland. (Photo by Michele Hoffman.)