Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
D-Coach Stratton, QB Son Leaving Family Mark on Whitehall's Undefeated Run
By
Tom Kendra
Special for MHSAA.com
November 2, 2022
Keith Stratton may be an assistant coach, but that doesn’t necessarily mean he has the best vantage point of his son Kyle, Whitehall’s standout junior quarterback.
“I actually miss most of his plays,” explained Keith Stratton, who is in his 10th year as the Vikings’ defensive coordinator.
“I usually have my back to the field, talking to my (defensive) guys. I know he did something good from the roar of the crowd or the PA announcer.”
Kyle Stratton – whose trademark, flowing blonde locks seem to atone for his dad’s bald look – has done plenty of good this fall, leading his team to a West Michigan Conference Lakes title, a No. 2 ranking in Division 4 and a 10-0 record. The Vikings’ closest game since Labor Day was a 42-12 win over Big Rapids in last week’s playoff opener.
Whitehall will face a stiffer challenge in Friday’s Division 4 District title game against Fruitport (8-2), winner of six in a row and tri-champions of the Ottawa-Kent Conference Blue.
“It’s been a great season, but we still have a lot of unfinished business,” said Kyle, 17, who also plays basketball and baseball. “We’re motivated to bring new things to Whitehall which we haven’t had before.”
Whitehall’s longest postseason runs came in 2003 and 2014, both ending in Regional Finals. The goal this year is to sail into uncharted waters – i.e., the Semifinals and then the Finals at Ford Field, for the first time in school history.
Stratton (5-foot-8, 170 pounds) gives the Vikings a great shot with his ability to run and pass out of the veer offense. He has been a great runner since earning the starting QB job as a sophomore, and is the team’s leading rusher with 99 carries for 802 yards and 14 TDs. But his emergence as a highly-accurate passer has elevated Whitehall’s offense to a new level, as he’s completed 72-of-112 passes (64 percent) for 1,362 yards, with 24 TDs and six interceptions.
Stratton uses all of his weapons through the air, including wideouts Trannon Aylor and Camden Thompson and slotbacks Nate Bolley, Malcolm Earvin and Ca’Mar Ready.
“Kyle has worked so hard and essentially doubled his statistics from a year ago,” said 10th-year Whitehall coach Tony Sigmon, a former standout linebacker at DeWitt and Alma College. “He always has the ability to take off and run, but he now has the patience to scramble and still be looking downfield for his receivers.”
Whitehall’s offense, directed by Kyle Stratton and averaging 51 points per game, has received plenty of accolades this fall. But the Vikings’ stingy defense, under the tutelage of Keith Stratton, might be the key to a postseason run.
Keith Stratton, known for his backwards baseball cap and hands-on-his-knees stance before each play, directs an ultra-aggressive unit which has allowed a total of 40 points over the past two months.
“I don’t wear a headset; it clouds my brain,” Keith said with a laugh.
His blue-collar mentality is instilled in his defense, which is led by senior inside linebackers Graycen Shepherd and Jackson Cook.
“People ask me what it’s like to coach my son, but really, I look at all of these kids like my sons,” said Stratton, who is married to Jodi, and the couple has two older sons, Caleb and Andrew. “They are all thinkers. They come up to me and ask questions. They have exceeded my expectations.”
Stratton, a 1990 graduate of Muskegon Catholic Central, walked-on to the football team at Grand Valley State and was one of eight walk-ons out of 50 to earn a spot on the roster, playing backup fullback and on the scout team.
He majored in criminal justice and went on to work for the City of Muskegon Police Department for 25 years, retiring last year. Early in his career as a cop, he coached eight years of junior varsity football at Muskegon Catholic, then started coaching at Whitehall in 2010. When Sigmon took the head coaching job in 2013, one of the first things he did was name Stratton his defensive coordinator.
“We had been coaching defense together (under previous coach Cliff Sandee), and when we would compare notes before practice, it was like looking in a mirror,” said Sigmon, who is also aided by offensive coordinator CJ VanWieren. “So I was very comfortable putting Keith in charge of the defense. We’ve been at it for 10 years now, and he’s done a great job of growing and progressing as a coach.”
Stratton’s defense will be put to the test against a Fruitport offense which features a big offensive line and the senior twin duo of running back Paschal Jolman and quarterback Collin Jolman.
Paschal already has eclipsed 2,000 rushing yards through 10 games, with 146 carries for 2,028 yards (13.8 per carry) and 25 TDs. Collin has completed 65-of-111 passes for 1,284 yards and 14 TDS, while also scrambling 96 times for 825 yards and 17 TDs.
“Fruitport is balanced and tricky and fast and big,” said Keith Stratton, who grew up in Fruitport. “They break a ton of big plays. We need to limit those big plays and make them work for everything.”
Fruitport turned some heads and gained major respect back on Oct. 7, when it upset then-undefeated and Division 6 top-ranked Grand Rapids West Catholic, 28-20. Since that thrilling signature win, the Trojans have been riding high, scoring an average of 56 points over the past three weeks.
The only time Keith Stratton ever puts on a headset is when his son is on the field directing the Vikings’ offense. While he said it would be nice to watch his son live, his time is better used talking to the other coaches in the booth to make defensive adjustments.
Kyle, meanwhile, said he is motivated by his dad and wants to follow in his footsteps as a college football player and then taking up a career in law enforcement.
“I respect him a lot,” said Kyle. “He’s told me a lot of stories about his time as a cop – going out at 2 a.m. and risking his life. That motivates me more than he even knows.
“If he can do that, I can go out there every Friday night and give every ounce of what I have for my town, and my team, and my friends.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Whitehall quarterback Kyle Stratton embraces his father Keith after a game this season. (Middle) Keith Stratton, left, and Kyle man the sidelines during Kyle’s younger years supporting the program. (Photos courtesy of Jodi Stratton.)