Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Gooding & King Work to Fill SW Michigan's Officiating Ranks, Schedules

By Pam Shebest
Special for MHSAA.com

December 12, 2023

KALAMAZOO – Cheer them or boo them, without officials, there are no games. That’s just a fact in the sports world.

Southwest CorridorTwo area men are tasked with supplying those officials for Southwest Michigan schools, and it is not always as easy as it seems.

Portage’s Todd Gooding is in charge of assigning football referees for 70 schools across eight leagues, with 500 officials on his staff.

Vicksburg’s Rob King assigns officials for girls and boys basketball in five leagues and has 290 men and women on his roster to work 1,100 games throughout the hoops season.

“We have six females on staff,” King said. “We’re looking to add more. I think the girls who are playing enjoy having a female ref on the court with them, plus it shows them they can do this, too.”

Although totals were dropping a few percentage points every year, the MHSAA still registered an average of 10,317 officials annually during the decade ending in 2019-20. But the beginning of the COVID-19 pandemic that spring played a large part in a decrease in registered officials by 12 percent for 2020-21, down to 8,090.

The last two school years saw a bounce-back of four percent, and recruiting and retaining efforts continue. But Gooding and King – also veteran officials themselves, Gooding for 25 years and King for 24 – and their assigning colleagues across the state have the closest look at the effects of fewer officials as they work to schedule at the local level and make sure everything is covered.

Doing so gets even harder with unforeseen roadblocks.

One of those challenges for Gooding came in August when extreme heat forced most schools to reschedule or delay their football games.

“Everyone was trying to get their games in,” he said. “We were moving start times back, then we were moving days. Football is a little different than basketball or baseball because you can only play within so many days, so we were really squeezed against the schedule.

Gooding signals during that contest between Goodrich and Grand Rapids South Christian.“I had a school or two reach out on Monday or Tuesday (before the Friday night game), so they looked ahead at the heat. Some of them waited, waited, waited, and then in some cases, it posed some big challenges because most of those crews had been spoken for.”

For a typical football Friday, Gooding staffs 30 or 35 games, “which is really difficult because everybody wants to play Friday night.”

Some referees in both football and basketball “double dip” by officiating games at freshman or junior varsity levels on nights other than Friday.

Gooding said at one time he hoped to go to seven officials for a football game, but with a shortage of officials, “Right now we’re just lucky to staff five in the games we have, and we’re still very short.

“Parents are a key component to a shortage of officials. A lot of it is more at the youth level, but everyone has to remember the sportsmanship aspect. Without officials there are no games, and sometimes we lose track of that, and that’s one reason there’s a shortage.”

Still, King noted that officiating provides more advantages than disadvantages.

“Everyone hears about the bad stuff, getting yelled at by fans and coaches, but those are so small,” he said.

“After a season of doing this, you learn to block out that stuff and realize it’s just part of the game. Fifty percent of people are mad at you every time you blow the whistle, so you get used to that.”

Pay raises in some leagues enticed many of those who “retired” to return, King said, but both he and Gooding agree the camaraderie developed while officiating is what makes it most special.

“It’s more about the time you spend on the floor with guys, in the locker room, driving to games, grabbing something to eat after the games, just talking about life, just building friendships,” King said. “That’s the part you remember.”

Gooding added some games stick in his memory more than others.

“My first varsity game (refereeing) was Lawton playing Saugatuck,” he said. “I show up and Channel 3 was there. I wondered what’s going on.

“Both schools were 0-8, both senior classes were 0-35. Somebody had to win, and it was my first varsity game. I think Saugatuck won, and it was close to 25 years ago.”

Another memory came as he officiated a basketball game.

King officiates the 2019 Division 4 Boys Basketball Final at Breslin Center.“A girl from Benton Harbor (Kysre Gondrezick in 2016) had 72 points,” he said. “It’s in the record books. and you’re just one small part of that and you remember them.”

Officiating is not only for adults. Even teenagers still in high school can become referees as part of the MHSAA Legacy Program.

King recently hosted an officiating summit at Paw Paw for high school athletes.

“There are nine schools in the Wolverine Conference and six of them brought 10 to 15 kids,” he said. “Myself and another official presented on basketball. They also did something on other sports.

“We got the kids up blowing the whistles and doing some of the signals. Three reached out wanting to get involved.”

King said officiating is a great way to earn money, especially while in college.

“You’ll work maybe two or three hours at the most and make $150 to $300 depending on the level,” he said. “Your friends will have to work six-, seven-, eight-hour days to make that much money. 

“You can also block your schedule. We have a software with a calendar on it. If there are days you know you can’t work because you have classes or other things, you just block those days out, so you control your own schedule.”

With training, freshmen and sophomores can work junior high/middle school games, and juniors and seniors are able to officiate at the freshman and junior varsity levels.

“Usually what we do is get you a mentor,” King said, “and you work with that mentor and make some money.”

Those Legacy officials hopefully continue in the avocation, eventually becoming the next mentors.

Officiating, like school sports in general, is a cycle that’s constantly in motion – both when it comes to filling the ranks and filling the schedule to cover games ahead.

For example, although football season is over, “I don’t know if there really is an offseason,” Gooding said. “Leagues are going to start giving me their schedules. We’ll get those into an Arbiter system. Everything’s assigned by Arbiter, a computer system where officials get their assignments.

“I’ll start evaluating the crews, reach out to the crew chiefs. They’ll let me know any changes in their crew dynamics. I’ll evaluate the year gone by, how they performed and then start getting ready to work on getting those games staffed. That will start after the new year.”

For more information on officiating, including the Legacy Program, go to the Officials page of MHSAA.com.

Pam ShebestPam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS (Top) Todd Gooding, left and Rob King take a photo together while officiating the Division 4 Final at Ford Field in 2022. (Middle) Gooding signals during that contest between Goodrich and Grand Rapids South Christian. (Below) King officiates the 2019 Division 4 Boys Basketball Final at Breslin Center. (Photos courtesy of Gooding and King.)