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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Mendon’s J.T. Lux (23) follows a blocker and pulls away from a Martin defender during his team’s Regional Final win.

1st & Goal: 2024 Playoffs Week 2 Review

By Geoff Kimmerly
MHSAA.com senior editor

November 11, 2024

If at first you don’t succeed … wait until the playoffs?

MI Student AidThat became the storyline for some of the most intriguing rematches during District title weekend for 11-player football and Regional championship weekend for 8-player brackets.

Of 72 MHSAA playoff games total, 23 were rematches from the regular season. A total of 15 teams won both the first meeting and the second – but that means eight teams that lost before advanced this time around, and plenty shaking up brackets in major ways.  

11-Player Division 1

HEADLINER Macomb Dakota 41, Utica Eisenhower 14 Dakota’s only loss this season was Week 7 to Eisenhower, 21-14. But the Cougars (10-1) avenged in a big way with Brady Hamby reaching the end zone four times to lead the team to a District title after these two shared the Macomb Area Conference Red championship. Click for more from the Macomb Daily.

District Digest Howell 35, Brighton 33 Justin Jones broke Howell’s single-season records for rushing yards and touchdowns, adding 225 and four, respectively, as the Highlanders (11-0) held off the rival Bulldogs (8-3) in a rematch from Week 8. Hudsonville 19, Grandville 16 The Eagles (10-1) also had to hold on in a rematch from the regular season, adding this to a Week 7 victory over Grandville (6-5). Grand Blanc 29, Oxford 7 Grand Blanc (9-2) won this clash of league champions to secure its first District title since 2021 and end Oxford’s season at 7-4, its winningest since 2018.

11-Player Division 2

HEADLINER Byron Center 30, Muskegon Mona Shores 23 Byron Center (10-1) was only slightly behind Mona Shores (9-2) on the final Division 2 playoff points list, and with this win moves ahead as the highest-ranked team on their side of the bracket. Mona Shores had won their Week 4 meeting 14-12. Click for more from FOX 17.

District Digest East Lansing 50, Dexter 49 East Lansing scored and connected on a 2-point conversion pass with no time left on the clock to claim a third-straight District title and end Dexter’s season at 10-1. Saginaw Heritage 17, Midland 7 This was another rematch reversal, as Heritage (8-3) avenged its 28-13 loss to Midland (9-2) from Week 7. Warren De La Salle Collegiate 35, Grosse Pointe South 21 De La Salle (8-2) clinched a fifth-straight District title by handing Grosse Pointe South (10-1) its only defeat.

11-Player Division 3

HEADLINER Zeeland West 42, St. Joseph 0 West (10-1) ran its District championship streak to three and has outscored its two playoff opponents by a combined 74-6 after posting its first shutout of this season. St. Joseph (9-2) was averaging 36 points per game entering the matchup. Click for more from the Holland Sentinel.

District Digest River Rouge 20, Riverview 14 Rouge (6-4) has won four straight after opening 2-4 and claimed this District title by defeating the same two opponents as a year ago, Southgate Anderson and then Riverview (9-2). Grand Rapids Forest Hills Central 28, Coopersville 17 The reigning Division 3 champion Rangers (9-2) earned a rematch with Zeeland West, which won their first meeting in Week 6. Coopersville finished 7-4. Petoskey 38, Mount Pleasant 10 The Northmen (11-0) extended their record-setting season by reaching 11 wins for the first time with their first District title since 2014. Mount Pleasant finished 6-5.

DeWitt’s Traverse Moore (2) eludes a Lowell defender during the Panthers’ 49-35 win in Division 3.

11-Player Division 4

HEADLINER Grand Rapids South Christian 35, Hudsonville Unity Christian 28 In perhaps the upset of the weekend, South Christian avenged a 50-21 loss to Unity (10-1) from Week 7, moving to 7-4 while toppling what was the top team on the Division 4 playoff points list heading into the postseason. Unity led by one at halftime and pulled within one again with 8:21 to play before the Sailors finished the win. Click for more from Michigan Sports Radio.

District Digest Haslett 24, Chelsea 9 The Vikings (8-3) went to Chelsea (8-3) and brought home a District title for the second season in a row, this time adding to a seven-game winning streak to earn a Regional Final rematch with Goodrich. Goodrich 27, Freeland 21 The Martians pulled ahead by two touchdowns with 2:13 to play and held off Freeland’s late comeback attempt to clinch a third-straight District title. The Falcons finished 9-2 after also falling to Goodrich in a District Final last year. Macomb Lutheran North 43, Croswell-Lexington 42 (OT) Lutheran North (10-1) clinched a second-straight District championship and reached 10 wins for the first time, ending Croswell-Lexington’s run at 7-4.

11-Player Division 5

HEADLINER Grand Rapids Catholic Central 21, Grand Rapids West Catholic 18 A late blocked punt and a go-ahead touchdown pass gave Catholic Central (7-4) a ninth-straight District championship with this third-straight playoff win over its rival. West Catholic (7-4) also saw its 2023 season end against the Cougars in a Regional Final. Click for more from the Grand Rapids Press.

District Digest Gladwin 28, Ogemaw Heights 19 Gladwin (8-3) not only avenged last year’s District opener loss but also a 12-7 Week 3 defeat this fall to Ogemaw Heights (9-2). Frankenmuth 37, Belding 7 The undefeated Eagles’ defense continued to shine, this time slowing down a Belding offense that was averaging 46.5 points per game entering the weekend. The Black Knights finished 9-2. Armada 63, Hazel Park 0 Armada (10-1) claimed its first District championship in this sport, also reaching double-digit wins for the first time, while Hazel Park (7-4) capped its first winning season since 2017 and winningest since 2010. 

11-Player Division 6

HEADLINER Boyne City 21, Kingsley 15 The reigning champion is out as Boyne City (9-2) avenged its most recent loss, 26-20 to Kingsley (8-3) from Week 4 in what also was a rematch of two of the three champions from the Northern Michigan Football League Legends. The District title was Boyne’s first since 2014. Click for more from the Petoskey News-Review.

District Digest Newaygo 35, Central Montcalm 34 Newaygo (9-2) claimed its first District title since 2012, thanks in part to stopping Central Montcalm (9-2) on a 2-point conversion attempt after a fourth-quarter touchdown. The Hornets finished their winningest campaign since 1999, according to Michigan-Football.com. Lansing Catholic 31, Ovid-Elsie 28 Lansing Catholic (8-3) finished a run through the elite from the Mid-Michigan Activities Conference, with this win over the runner-up Marauders (8-3) following the District-opening victory over MMAC champion Chesaning. Marine City 38, Warren Michigan Collegiate 28 Marine City (9-2) claimed its first District title since 2021, handing Michigan Collegiate (9-2) its first loss since Week 1. Michigan Collegiate had entered the postseason third on the Division 6 playoff-points average list, and Marine City was fourth.

11-Player Division 7

HEADLINER Menominee 35, Traverse City St. Francis 32 (OT) Menominee (10-1) emerged with arguably its best win this fall as it works to return to Ford Field this month. The Maroons had played only one other single-digit game this season – a two-point Week 8 loss to Kingsford – but held on to get to overtime and then get past the Gladiators (7-4). Click for more from the Escanaba Daily Press.

District Digest Pewamo-Westphalia 17, Ithaca 14 The Pirates (9-2) are repeat District champions as they improved to 3-2 in one-score games this fall, while Ithaca finished 10-1 after its second-straight perfect regular season. North Muskegon 27, McBain 7 The Norsemen (10-1) also finished a second-straight District title run, this one by locking down a McBain offense that was averaging 42 points per game entering the weekend. The Ramblers finished 9-2. Hudson 30, Union City 7 The Tigers (10-1) won their first District title since 2021 with a fifth-straight game holding the opponent to single-digit scoring — and this time while also putting up the most points Union City (9-2) allowed this fall, its winningest since 2011.

Grand Blanc’s Nik Lemons (5) finds the edge as Oxford tacklers pursue.

11-Player Division 8

HEADLINER Harbor Beach 37, Clarkston Everest Collegiate 7 As this season has rolled on, Harbor Beach (11-0) has been more and more impressive. Since a two-point win Week 1 over Cass City, the Pirates haven’t let an opponent closer than 30 points – and Everest (9-2) was arguably its toughest challenge to date, scoring 36 points per game and giving up just under eight before Harbor Beach sailed through. Click for more from the Huron Daily Tribune.

District Digest Iron Mountain 21, East Jordan 18 Iron Mountain (11-0) emerged from its closest challenge this fall to earn a Regional rematch with Beal City, which defeated the Mountaineers a year ago. East Jordan finished 8-3. Reading 30, Springport 29 This was another regular season loss avenged, as Reading (7-4) continued to rebound from last season’s rare sub-.500 finish and after falling 28-24 to Springport in Week 6. Beal City 21, Maple City Glen Lake 14 A second-straight District trophy didn’t come easily for the Aggies (9-2), who went on the road and defeated a league champion that at 9-2 finished its best season since 2019.

8-Player Division 1

HEADLINER Mendon 26, Martin 22 There will be a new Division 1 champion. Martin’s two-year reign came to an end as J.T. Lux ran in the winning score for Mendon (10-1) with two seconds to play. He finished with 147 yards at more than 10 per carry and also had an 84-yard touchdown run during the third quarter – although Martin (9-2) did take the lead during the fourth quarter, setting up Lux’s final heroics. Click for more from the Sturgis Journal.

Regional Roundup Indian River Inland Lakes 32, Alcona 26 Inland Lakes (11-0) played only its second single-digit game this season and its closest to date, but held strong to repeat as a Regional champion and end Alcona’s season at 9-2 with both losses by eight or fewer points. Deckerville 40, Kingston 6 Deckerville (11-0) added to a 44-0 win over Kingston (8-3) from Week 7 to repeat as a Regional title winner. Pickford 44, Ishpeming 6 The Panthers (11-0) also finished a season sweep with a Regional title, having already defeated Ishpeming 65-14 in Week 4. The Hematites ended their first 8-player season 6-3.

8-Player Division 2

HEADLINER Crystal Falls Forest Park 34, Powers North Central 12 In perhaps one the most defining short-range turnarounds of the playoffs so far, Forest Park (10-1) bounced back from losing a league-deciding matchup 45-34 to North Central in Week 9 – and to claim a first Regional title since the Trojans won Division 2 in 2017. The Jets finished 9-2, one win better than a year ago. Click for more from MyUPNow.

Regional Roundup Onekama 48, Au Gres-Sims 44 After four tough seasons during which Onekama won a combined eight games, the Portagers are 10-1 and returning to the Semifinals for the first time since 2018 – and after avenging a 52-30 loss to Au Gres-Sims (9-2) from a year ago. Morrice 46, Mount Pleasant Sacred Heart 14 The Orioles (10-1) eliminated a league opponent for the second time in two playoff games and this time to win a second Regional title in three seasons. Sacred Heart finished 7-4. Britton Deerfield 60, Pittsford 26 The Patriots (10-1) set a program record for wins with their first Regional championship, handing Pittsford a second defeat after also downing the Wildcats (8-3) in their season opener.

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PHOTOS (Top) Mendon’s J.T. Lux (23) follows a blocker and pulls away from a Martin defender during his team’s Regional Final win. (Middle) DeWitt’s Traverse Moore (2) eludes a Lowell defender during the Panthers’ 49-35 win in Division 3. (Below) Grand Blanc’s Nik Lemons (5) finds the edge as Oxford tacklers pursue. (Top photo by Gary Shook/GSPHOTO. DeWitt/Lowell photo by L.C. Arreguin/Team Arreguin Photos. Grand Blanc/Oxford photo by Terry Lyons.)