Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Seeing is Believing as Confident Britton Deerfield Playing for Finals Trip

By Doug Donnelly
Special for MHSAA.com

November 12, 2024

A little confidence can go a long way. A lot of confidence could get you to the state championship game.

Southeast & BorderBritton Deerfield is enjoying a remarkable turnaround season this year and will host Morrice for an 8-Player Division 2 Semifinal on Saturday.

Last year at this time, head coach Erik Johnson was shaking off the pain of a 2-7 season.

“It’s a great story,” Johnson said. “You go 2-7 and, really, last year, the last five weeks of the year we weren’t even in the game. We were getting blown out by halftime in most of those games.

“For those kids to have the resolve and come back and have the kind of success they are having this year is just great to see.”

Britton Deerfield is in its fourth season of 8-player football and having its best season yet. The Patriots have won nine straight games heading into Saturday’s Semifinal against Morrice and have set a school record for points scored in a season. Over the last six weeks, they are averaging 60.3 points per game and set the school’s single-game scoring record.

Senior Luke Wiser said the difference from last season is the team’s confidence.

“It’s all in the mindset,” Wiser said. “Last year we didn’t have the great confidence we have now.”

BD struggled early this season until that confidence kicked in. The Patriots defeated Pittsford in Week 1 but gave up 58 points. They lost in Week 2 to Mendon, giving up 66 points.

Johnson went to the defensive drawing board and challenged his players to get better.

“We talked a lot about the mental aspect of tackling,” he said. “They’ve been tackling since middle school. They’ve been through every tackling drill you can do. Now, it’s about the mental part of football, wrapping up and making the play.”

Over the next two weeks BD held Colon and Concord to one touchdown each.

The new Patriots offense started to soar as well. Johnson had favored a spread offense with a lot of jet sweeps and the quarterback alternating running and throwing the ball. In the offseason, he made a change.

“I knew we were going to have a stable of kids who could run the ball and a couple of different kids who could throw the ball, so I started to think of how I could maximize their efforts,” he said. “We went to more of a single wing offense. I watched a video series about the single wing and worked on ways to adjust that to make it work for our 8-man game.”

The single wing look requires the center to snap the ball to one of three backs and none playing the traditional role of quarterback. The results have been great.

The Patriots have rushed for 68 touchdowns this season and average 7.9 yards a carry. Wiser has rushed for 1,549 yards and scored 27 touchdowns. Caden Freeman has rushed for 806 yards, Caden Kubacki 666 and Cayden Allshouse 569.

Luke Wiser (4) takes on a Pittsford tackler.Wiser credits the BD offensive line.

“It’s almost like I’m not running,” he said. “I follow my blocks and break off a run, but I think they really do an outstanding job, and our offense moves through them.”

Johnson said as the linemen settled in this season, they started to come to him to suggest different things.

“You know things are going well when the kids see something on the field and come talk to the coaches about it,” he said. “I’ll just say, ‘Yeah, let’s give that a try.’”

On defense, seniors Hunter Kniffin and Jayden Brooks lead the Patriots in tackles. Junior Liem Roe has eight interceptions.

In the first round of the playoffs, BD knocked out Adrian Lenawee Christian, which had won three Finals championships over the last four years. That, in itself, turned some heads.

“To beat LCS was huge for our confidence,” Johnson said. “We have been able to beat some teams that have had our number. LCS had handled us in every game we have had with them until this year.”

BD has eight seniors who have stepped into leadership roles. Juniors who played a lot as sophomores are contributing too.

“We had some younger guys in the backfield last year, but those guys have all grown up,” Johnson said. “The seniors have done an outstanding job of being there, ever since summer. When all of your seniors are there, that feeds down through the program. Other kids see that.”

Johnson said four years ago he couldn’t have predicted the current group of seniors would be where they are today.

“Some of those kids didn’t even play when they were a freshman,” he recalled. “It’s been a pleasant surprise to watch that group mature, and to see them now have success is awesome.”

The Patriots captured the first Regional championship for the program since Britton and Deerfield combined to form one high school in 2010.

From 1993 to 2010, the two schools played a cooperative football program and reached the 11-Player Semifinals in 1999 and 2000. A photo hangs in the school showing a huge crowd ringing the field during the playoff runs those seasons.  

The team plays in a new stadium, just a few hundred yards from the old stadium, which is now the practice field.

“The crowd was great,” Johnson said of the Regional championship win over Pittsford. “They were into it. They stayed until after the trophy presentation and celebrated. It was great.”

If Britton Deerfield wants to get to the Division 2 championship game Nov. 23 in Marquette, the Patriots will need that crowd and confidence when they face the 10-1 Orioles this weekend.

“Our kids are really confident,” Johnson said. “That’s a good thing. You get that feeling like you can’t be stopped, and you can win every game you play. That’s good to have.”

Doug DonnellyDoug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS (Top) Britton Deerfield’s Caden Kubacki, with the ball, stretches forward for extra yardage against Adrian Lenawee Christian. (Middle) Luke Wiser (4) takes on a Pittsford tackler. (Top photo by Deloris Clark-Cheaney. Wiser photo by John Discher.)