Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Ruddy Makes Biggest Plays at Most Crucial Times as Whiteford Wins 2nd Title
By
Paul Costanzo
Special for MHSAA.com
November 25, 2022
DETROIT – When the Ottawa Lake Whiteford offense took the field Friday with the Division 8 championship on the line, head coach Todd Thieken had a message for his offensive coordinator:
Put the ball in Shea Ruddy’s hands.
Need to convert a crucial fourth down near midfield?
Put it in Ruddy’s hands.
Facing a 3rd-and-goal from the 7?
Let Ruddy make the decision to run or pass.
The senior quarterback paid off his coach’s confidence, making the plays the Bobcats needed and leading a go-ahead touchdown drive in Whiteford’s 26-20 victory against Ubly at Ford Field.
“I want us doing things that he’s either running it, or he’s directing the play in some way, shape or form,” Thieken said. “Obviously there were some big plays – (Hunter DeBarr and Jake Iott) made some big runs on that drive, (Ruddy) did, as well, big catch out of (Kolby Masserant). When I’ve got guys like this, I’m not going to sit here and lie and say I wasn’t nervous because the game’s on the line. But I definitely had a quiet confidence about what we had in front of us.”
Ruddy finished the game with 177 yards of total offense and two touchdowns to lead Whiteford to its second Division 8 title, the previous coming in 2017.
His second rushing touchdown of the day came with 1 minute, 59 seconds to play, breaking a 20-all tie.
“Originally I was just going to throw it,” Ruddy said. “But there was a lot of room to run so I just tucked it and figured I could get there.”
The touchdown run capped an 80-yard drive that took 7:42 off the clock. It included a 4th-and-5 conversion near midfield in which Ruddy rushed for seven yards. Nine of the 17 plays on the drive were either a pass or Ruddy run.
“That kid’s a heck of a player,” Ubly coach Eric Sweeney said. “That’s the best athlete I’ve seen this year. He’s quick, explosive and when you get a kid like that in space, he’s tough to tackle.”
It appeared that Ruddy had made it 28-20 with a two-point conversion, but a replay review showed he stepped out of bounds just prior to hitting the pylon. That gave Ubly (13-1) some renewed hope going into its final drive, but the Bearcats couldn’t move the ball. A fourth down throw, hurried by immediate Whiteford pressure off the edge, was knocked away by Ruddy’s younger brother, Ryin, and Whiteford (14-0) was able to run out the clock in the victory formation.
“That was probably one of the best high school football games I’ve ever been a part of,” Thieken said. “I’ve been coaching football for over 30 years, and the way that both teams out there just battled right down to the wire, the way the teams were going at it. … The way we finished that game was a testament to all 51 kids on our football roster and the way they worked since last June.”
Whiteford’s go-ahead drive came after Ubly had erased a two-touchdown deficit and captured the game’s momentum.
The Bearcats – who were making their third Finals appearance and first since 2020 – went down 12-0 in the first quarter, and trailed 20-6 in the third before turning things around.
They did it by not straying from the gameplan they’ve had all season – running the ball straight at their opponent.
Seth Maurer scored both second-half touchdowns, one on a 31-yard run, and the other on a 9-yard run. Ubly rushed for 107 yards on 12 carries during the third quarter alone.
“The resiliency of these kids? They’re tough,” Sweeney said. “Cornfield tough is what I would say. They never quit, which I wouldn’t expect these kids to quit. They really battled. I couldn’t be prouder. We have to come down here and win one of these, but the kids played hard and left it all out on the field. I couldn’t be prouder of them.”
Whiteford jumped out to its 12-0 lead thanks in part to an Ubly fumble on its opening possession. The Bobcats capitalized with a 26-yard TD run by DeBarr.
After a defensive stop, the Bobcats went 80 yards on 14 plays, scoring on a 1-yard run by Shea Ruddy.
Ubly would make it 12-6 with a 2-yard touchdown run by Mark Heilig. The drive was set up by an Evan Peruski interception at the Whiteford 30-yard line.
Whiteford stretched the lead to 20-6 right after the half, as it went 80 yards on 12 plays, scoring on a 4-yard run from DeBarr. Ruddy ran in the two-point try.
DeBarr finished with 94 yards rushing and the two touchdowns for Whiteford, while Ruddy had 65 yards on the ground and 112 yards on 8-of-12 passing. He also had an interception and tied his brother for the team lead with 12 tackles.
Masserant had five catches for 82 yards, and Iott had 11 tackles.
Maurer finished with 129 yards rushing for Ubly, while Heilig had 82.
Canden Peruski led the Ubly defense with 14 tackles, while Aiden Mackowiak had 13.
PHOTOS (Top) Whiteford coach Todd Thieken presents the Division 8 championship trophy to his team Saturday at Ford Field. (Middle) The Bobcats’ Shea Ruddy (1) pushes forward with Ubly’s Parker Peruski (68) and Evan Peruski (10) working to take him down. (Below) Ubly’s Luke Volmering (11) wraps up Whiteford’s Kolby Masserant. (Click for more from Hockey Weekly Action Photos.)