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Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![East Grand Rapids celebrates its third-straight Division 3 championship win in 2008.](/sites/default/files/2022-11/221125_EGR_2H.jpg)
EGR 5-Year Title Run Remains Awe-Inspiring, Product of More Than Talent Alone
By
Steve Vedder
Special for MHSAA.com
November 25, 2022
It was Peter Stuursma's first year at East Grand Rapids and while the wolves weren't necessarily knocking at the door, they were definitely on the prowl.
The tradition-rich Pioneers football team had slumped to an uncharacteristic 3-6 record in Stuursma's first season as varsity head coach in 2000, and there were subtle signs a community used to winning was growing restless with the program's direction.
That's when Stuursma bumped into one of his players coming out of the weight room, and the two had a quick conversation which he clearly remembers 22 years later.
"It was this senior offensive lineman and all he said was, 'Don't worry about it Coach, it's not going to happen again. We got this,’" Stuursma said. "We had just gone 3-6, and I'm wondering how we're going to get this going and that they might get rid of me. You never underestimate what people can do."
East Grand Rapids, under legendary coach George Barcheski, had been the dominant football program in West Michigan with 28 winning seasons over 29 from 1970-99, and 38 victories in 39 games from 1993-95, along with Class B championships in 1976 and 1983. After Stuursma replaced the retiring Barcheski,, some in the community were expecting more of the same when it came to success.
Those fans never dreamed what they would see as the Pioneers promptly pieced together arguably the greatest decade-long stretch in Michigan high school football history – and without doubt one of the most incredible five-year runs of dominance.
Even that optimistic offensive lineman couldn't have imagined a remarkable 126-7 record over the next 11 years, a 40-3 MHSAA Tournament mark and seven Finals championships. Five of those titles (2006-10) came in a row, a feat accomplished just three times in the now 46-year history of the playoffs.
The five straight championships were part of an amazing era that Stuursma and his players say has not diminished with time. They recall no single factor explained going 67-3 overall over those five seasons. There was talent, obviously, but coaching, tradition, confidence and strength of community all played vital parts. There were Thanksgiving practices attended by hundreds of former football alumni, dedicated fan support that included playing before more than 30,000 fans at least twice at Ford Field, and a program-wide attitude that, while some may call it a cliché, proved that success did indeed breed success.
"I'm in awe of the scope of things," said Stuursma, whose team used back-to-back Division 3 championships in 2002-03 as a springboard to later success. "Because we had won a couple times before it just started to feel normal. We had such support the community used to think Thanksgiving break ended at Ford Field."
EGR teams would find all kinds of ways to win during the five-year title stretch. The 2009 team, for instance, barreled through its first four playoff opponents by a combined score of 164-29 until a 24-21 win over Orchard Lake St. Mary’s in the Final. The 2010 team had to win three playoff games by eight points or fewer to finish off its perfect 14-0 record. And then there was the wild 46-39 five-overtime win over St. Mary's in the 2007 Final during which the Pioneers had to score on all five possessions in overtime to outlast the Eaglets.
While teams always seemed to find ways to get the victory, former players remember what it was like to be part of a seemingly endless tradition of success on the football field.
"One of the things that was so special about East Grand Rapids were the expectations," said Luke Glendening, a running back on the 2006 team who has gone on to a long NHL career with the Detroit Red Wings and Dallas Stars. "During the game I'd look around and see guys who had played here a long time ago. I viewed it as a privilege to have the opportunity to play before the alumni and community."
Quarterback Ryan Elble, who completed a combined 34 passes for 483 yards and seven touchdowns during the 2008 and 2009 Finals, also used the word "honored" to describe his high school experience.
"The culture was to win. Coach Stuursma made it fun, and it always seemed to take shape on the field," said Elble, who went on to play baseball at Miami (Ohio) "I think each team had different skill sets, but at the end of the day it was our culture and putting in the work to spend Thanksgiving weekend at Ford Field."
The players point to that winning culture over talent. Elble said he played with only one eventual Division I college player in linebacker/running back Trent Voss, who went on to Toledo. Nobody wins without talent, of course, but they point to many other factors as being just as critical. Because EGR coaches would always work juniors into the lineup, Stuursma said the program faced only one major rebuild, in 2007. That team wound up 13-1 and the second of those five straight champions.
"We had some incredible players," said Stuursma, who left EGR in 2016 to lead Hope College to two Michigan Intercollegiate Athletic Association titles, three second-place finishes and a 46-15 overall record over his seven seasons. "We returned only two starters (in 2007), but we still had good guys who wanted to win."
The players say the culture started with Barcheski and the program's tradition. As Hope College's coach, Stuursma said there’s a similar common thread among schools he sees on recruiting visits: a winning tradition that, in Stuursma's words "screams excellence," from every corner of the building. He sees it the minute he walks into some schools, and East Grand Rapids had the same culture before he arrived. The past players say it played a major part in their careers.
That tradition didn't start with the five straight titles, said former quarterback Kyle Cunningham, who played on the 2002-03 teams and went 46-0 over four years from his freshman to senior seasons. Those two championship teams’ most recognizable player was running back Kevin Grady, who still holds multiple MHSAA records including for career rush yardage and went on to play at University of Michigan.
"We worked hard and had a lot of pride," he said. "I remember watching film of earlier teams, and I remember hoping our team could stand up the same way."
While the players point to tradition and community, Ryan Blair, a tight end/defensive tackle on the 2006-08 champion clubs, said talent remained critical – but EGR was outmanned physically in some of those title games. That's when camaraderie and the confidence that someone was going to make a key play took over. The Pioneers' remarkable run was teeming with such plays.
"Certainly we were never one of the biggest teams there, we never had a big size advantage in any game," he said. "But we had this camaraderie on every team. We had guys who really liked playing with each other. When things got tight we stuck together, and we'd fight to the fourth quarter or beyond."
Despite the long odds of winning a single state title let alone repeating, Stuursma believes there could be a team one day which wins six straight. That team will have the same characteristics of those EGR teams – the talent, coaching, tradition and fortune of catching timely breaks – but it can be done, he said.
"Absolutely," Stuursma said. "The only record I can think of that won't be broken is Wayne Gretzky's (NHL) scoring record. It will take a lot, but records are made to be broken. I think high school football is on the upswing and there would have to be an emphasis on winning. You would have to have a good path to get there, but I can see someone getting six one day."
PHOTOS (Top) East Grand Rapids celebrates its third-straight Division 3 championship win in 2008. (Middle) Pioneers converge on an Orchard Lake St. Mary’s ball carrier during the 2007 five-overtime title decider. (Below) EGR coach Peter Stuursma, kneeling center, monitors the action during the 2010 championship game.