Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
South Christian 2022 Finishes Best in Division 4, Best in Sailors' History
By
Scott DeCamp
Special for MHSAA.com
November 25, 2022
DETROIT – Grand Rapids South Christian’s football team wasn’t perfect Friday night at Ford Field, and it didn’t have to be. Now, the Sailors’ season as a whole – that was flawless.
Even when they faced adversity, they never panicked. They moved on and kept making plays, all the way to a Division 4 championship and 14-0 record.
South Christian shut out Goodrich, 28-0, in the MHSAA Final to become the first group of Sailors in program history to finish a season unbeaten.
“I mean, it’s crazy. We’ve had a lot of great teams at South and just to imagine that we’re the only ones to be undefeated is a great feeling,” said South Christian senior quarterback and defensive back Jake DeHaan, whose squad became the fourth in program history to capture a state title and the first since 2014.
South Christian’s first Finals championship came in 2002, when now-coach Danny Brown was a Sailors player. This is Brown’s first state title as a coach.
South Christian, which made its eighth Finals appearance Friday, also won it all in 2012.
“I think I was more nervous as a coach. I think as a player, at least in my experience, I never really got that nervous,” Brown said. “It was another way to hang out with your friends and play the game you loved. But as a coach, you start thinking about all the what-ifs and things that can happen. You want the kids to win so bad that you kind of take on that pressure.”
It wasn’t easy against Goodrich (12-2), which was making its first Finals appearance, as South Christian scored 14 points in the second quarter and 14 in the fourth.
DeHaan, a 6-foot-2, 190-pound playmaker, finished 14-of-21 passing for 266 yards with two touchdowns and one interception. He ran 12 times for a game-high 99 yards and one TD, plus he finished with four tackles and an interception. DeHaan’s signature moment was his 54-yard scoring run to give South Christian a 21-0 lead midway through the third quarter.
Junior Jake Vermaas, who fractured his collarbone in Week 3 and returned for the Sailors’ playoff opener, was the other “Jake” to make big plays. He made seven receptions for 152 yards and returned an interception 32 yards for a TD to put it away with 5:07 remaining in the game.
“It makes us that much better, right, to have all these playmakers. I mean, every guy can make a play and that’s what makes us so good,” Vermaas said. “We put in so much work to be that good and it shows, right? Fourteen-and-0.
“We’re the best – you can’t be better than that,” he added. “We were the best to do it at South Christian.”
Goodrich senior standout running back Jace Simerson finished with 91 yards on 20 carries. Martians senior quarterback Gavin Hart was 9-of-25 passing for 100 yards with two picks.
South Christian’s bevy of playmakers on offense and athletes with length on defense made it tough on opponents all season, and Friday was no different. Those strengths allowed the Sailors to overcome three turnovers.
“This is just one of those teams, and I know there’s a lot of them out there that no matter what the situation is, no matter what the moment is, there’s never a panic. They just continue to rise to the occasion,” Brown said.
“We felt that Week 6 with the (Grand Rapids) Catholic win, I think that kind of solidified – that was a back-and-forth game – that even when things get tight and there’s adversity, they can step up.”
That, the Sailors did.
In a scoreless game, DeHaan hit senior Nate Brinks on a 3-yard TD pass with 9:48 left in the first half. Four minutes later, he found sophomore Carson Vis on a 23-yard scoring strike.
Veteran Goodrich coach Tom Alward said he felt his team had opportunities to make plays, but the Martians just couldn’t capitalize. He attributed much of that to the Sailors.
“They’ve got athletes galore. They’ve got athletes at every position. I mean, it’s incredible,” Alward said. “You’re trying to match up. We thought we’ve got some athletes as well, but it’s tough to match up everybody.
“They do a good job. They sit there and they look, ‘Oh, that’s a linebacker.’ You run out of defensive backs against these guys. Plus, that quarterback, he’s a special young kid.”
DeHaan directed South Christian to this championship, helping the Sailors survive tests in the previous three rounds of the playoffs.
South Christian put away Hudsonville Unity Christian late, 35-20, in the District Final. In a No. 1 vs. No. 2 matchup in the Regional Final, the Sailors outlasted Whitehall, 28-21. In the icy Semifinal, South Christian held off Edwardsburg, 26-20.
“Our coaches stress (not to panic), which just helps us to keep persevering. And we knew that if we keep going and keep going that eventually our team’s going to come out on top and make plays when we need to make plays,” said DeHaan, who suffered a shoulder stinger late in the game but re-entered a play later.
It was a tough finish for Goodrich, which reeled off 12 straight wins to get to Ford Field after suffering a 27-2 season-opening loss to Frankenmuth, which is competing in the Division 5 Final on Saturday.
Alward said he loves every one of his teams, but this one will always have a special place in his heart.
“This team is exceptional – they’re exceptional,” the 30-year head coach said. “And not just football players, I’m talking about young men.”
PHOTOS (Top) Grand Rapids South Christian’s Jake Vermaas (2) tries to pull away from the grasp of Goodrich’s Owen Deciechi during Friday’s Division 4 Final. (Middle) Vermaas leaps over defender Gavin Valley (32). (Below) A Martians defender bats away a pass intended for the Sailors’ Carson Vis (13). (Click for more from Hockey Weekly Action Photos.)