Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Moore Finishes Legendary King Career by Leading Crusaders to D3 Repeat
By
Scott DeCamp
Special for MHSAA.com
November 27, 2022
DETROIT – Dante Moore had no tears left to cry Saturday night, even happy tears, after he played his final high school football game for Detroit Martin Luther King at Ford Field.
“Everybody sees I’m not crying – I really cried before I got here to the game. Before I walked to the gate, I was crying and I cried last night,” Moore said.
King’s four-year starting quarterback cemented his legacy, leading the Crusaders to their second-straight MHSAA Division 3 championship with a 56-27 victory over Muskegon.
The Oregon commit finished 21-of-26 passing for 275 yards with four touchdowns and no interceptions to power King (10-3) to its sixth Finals title overall and fifth in eight years.
Before Moore even took the field for his first offensive series against Muskegon (11-3), junior Jameel Croft Jr. staked King to an immediate lead with an electrifying 96-yard return of the game’s opening kickoff.
The Crusaders never looked back.
“I wasn’t expecting that. I just followed my blocks. Guys were blocking for me and the coaches set it up perfectly for me, for real,” Croft said. “It gave us a lot of momentum in the beginning of the game. It helped us out a lot.”
Muskegon pulled within 14-7 midway through the first quarter and 21-14 three minutes into the second, but Moore & Co. always seemed to have an answer.
Croft scored the game’s first two TDs, as he added a 13-yard scoring catch from Moore to make it 14-0 with 6:28 left in the first quarter.
“We started out chasing. We gave up that opening kickoff for a touchdown and we just got ourselves chasing and kind of things went from there,” said Muskegon coach Shane Fairfield, whose team trailed 35-14 at halftime and pulled within 14 with five minutes left in the third but got no closer.
Croft was Moore’s top pass-catcher, finishing with six receptions for 64 yards and two TDs. Senior Sterling Anderson Jr. was a blur as King’s top rusher, totaling 207 yards on only 13 carries, highlighted by his 80-yard scoring sprint that gave the Crusaders a 49-27 lead with 10:55 remaining.
Seniors Samuel Washington and Tim Ruffin paced King defensively with nine and eight tackles, respectively. For Muskegon, senior Julian Neely registered a team-high seven stops, while junior Stanley Cunningham recorded two sacks among his six tackles.
Muskegon junior quarterback M’Khi Guy ran 20 times for 135 yards with two TDs, including a 60-yard breakaway to pull the Big Reds within 14-7 midway through the first quarter. He also completed 2-of-4 passes for 97 yards, including a 71-yard scoring strike to junior Destin Piggee.
Muskegon junior Jakob Price added 93 rushing yards and a TD on 17 carries, but the night belonged to King and Moore.
“There’s no excuse: That kid is amazing. He threw balls that we haven’t seen probably in my career,” said Fairfield, whose program was seeking its first Finals title since 2017. His Big Reds teams have been to the Finals to finish eight of his 13 seasons at the helm.
“Only one other guy threw touchdown passes like (Moore) and passes and balls like that in my career here, and that was (Bloomfield Hills Brother Rice’s) Alex Malzone – went to Michigan. Seems like we always see the (Dequan) Finns and the Dantes and Malzones and stuff when we get here, but you know, we’re here,” added Fairfield, whose 2018 squad lost to Finn and King, 41-25, in the Division 3 championship game.
King coach Tyrone Spencer said that his team overcame a lot of adversity this season. The Crusaders could not practice on their field because it’s undergoing a makeover, so they bussed to practice. They lost their season opener to Warren Central (Ind.), 44-26, and dropped the final two games of the regular season to Detroit Cass Tech (28-14) and Cincinnati Moeller (30-14).
The Crusaders got it going in the playoffs, however. They threatened the Finals record for points by one team, established Friday night by Grand Rapids West Catholic with 59.
“(The season) was up and down, but the kids, I mean, they trust us and we got it back going,” Spencer said. “They’re a resilient group of kids. It speaks to their character.”
Moore mentioned the “championship culture” at King, how one expects to be a champion once he puts on that jersey.
It’s also about giving back and respecting the game, too, which has been a custom of Moore’s since his freshman year when King lost to Muskegon Mona Shores in the Division 2 Final, 35-26.
“My freshman year, me playing against Brady Rose and Muskegon Mona Shores, I remember Brady Rose pulled me to the side and that’s where I really got it from – him taking me to the side, telling me things I can work on, and me congratulating him for what he’s done and being one of the best players to come through Michigan to be honest and leading his team on his back,” Moore recalled.
“I just knew that I had to carry that on through this past year and really pull the (opposing) quarterbacks to the side, especially (those) younger than me. Me being a senior, I’ve been through a lot. I just want to give them the keys and terms to help them be the best they can be in high school.”
Croft called the 6-foot-2, 210-pound Moore a “great leader,” who is “so poised” and one who will leave “a great legacy right here for sure.”
“Special, man,” is how Spencer reflected on Moore’s four-year run.
“You know, he’ll be the one that they’ll talk about maybe the greatest we’ve ever had here,” Spencer said. “Just really proud of him and the person that he is. He deserves it. He works hard for it, and I just couldn’t be more pleased. It couldn’t happen to a better person.”
Meanwhile, Muskegon got off to a bit of a slow start this season by Big Reds standards. They lost two of their first five games, including a 49-16 road defeat to eventual Division 2 champion Warren De La Salle Collegiate, but got healthy and played their best football at the right time leading up to Saturday night.
Fairfield said the Big Reds battled and left it all on the field.
“They played 14 and when you play 14 games, of course this is going to hurt more because it’s the very last one and now you’ve got 364 days to get back,” he said.
PHOTOS (Top) Detroit King’s Samuel Washington (10) wraps up Muskegon’s M’Khi Guy during Saturday’s night’s Division 3 Final. (Middle) Crusaders quarterback Dante Moore rolls out looking for a receiver. (Below) King’s Sterling Anderson Jr. (3) follows his blockers through a sizable opening. (Click for more from Hockey Weekly Action Photos.)