Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Final-Seconds Field Goal Ends Defensive Stalemate, Delivers Gladwin's 1st Title
By
Paul Costanzo
Special for MHSAA.com
November 26, 2022
DETROIT – As Treyton Siegert warmed up with the kicking net on the Gladwin sideline late in the Division 5 Football Final on Saturday, he was kind of hoping it wouldn’t be necessary.
“I was just trying to focus on making good contact with the ball, and just hoping they would score a touchdown,” the junior kicker said. “I knew it would probably come to me.”
It did, and Siegert delivered with a 21-yard field goal from the right hash to give Gladwin a 10-7 win against Frankenmuth and its first MHSAA football title.
“It was a crazy moment,” Siegert said. “I never doubted it once we got up close enough, but it was just a crazy moment. I’m really speechless. It was awesome to have that feeling. … I wouldn’t have that opportunity without a team behind me. It was really a great moment.”
Siegert’s moment capped a defensive struggle between two unbeaten teams, each in search of a first Finals title. For Frankenmuth, it was the second trip to the Finals in three seasons. Gladwin, meanwhile, was making its first appearance in a Final, and it came just three seasons after the team went 1-8 to cap a four-year stretch during which it won seven games total.
The 1-8 season was the first for coach Marc Jarstfer and his staff. Two players who were on the field Saturday – receiver/safety Kaden McDonald and running back/linebacker Logan Kokotovich – played on the 1-8 team as freshmen.
“The culture,” McDonald said of what changed. “The culture was a huge thing. And the brotherhood. We worked out all the time and got after it in the offseason.”
Gladwin needed every bit of that culture and brotherhood to overcome a Frankenmuth team that had been building the same thing for decades.
With the game tied at 7 midway through the fourth quarter, it was the Flying Gs who found just a little bit more.
Senior quarterback Nick Wheeler connected with senior receiver Lucas Mead for a 43-yard gain down the sideline to put Gladwin at the Frankenmuth 28-yard line. Senior running back Earl Esiline then chipped away for 24 yards over the next five plays to set up Siegert’s game-winning field goal.
The junior soccer player left little doubt on it, too, smashing the kick through the middle of the uprights with two seconds remaining. That was only enough time for Frankenmuth to unsuccessfully attempt multiple laterals on the ensuing kickoff.
“I never doubted it for a second,” Jarstfer said of Siegert’s kick. “I was thinking of taking knees a little bit earlier to just ensure that we had that opportunity. Upstairs, on the phones, they were telling me to keep punching it and maybe we’ll break one through and we can seal the deal that way. I have a lot of trust and faith in him, and I’m glad he’s back for another year.”
The drive that set up the winning kick was a rare win for an offense in the game. It covered 74 yards, and Gladwin finished the game with 225 of total offense.
Frankenmuth, meanwhile, was held to 199 yards of offense, and 3.9 yards per play.
“Both defenses have been pretty sound all year,” Frankenmuth coach Phil Martin said. “I think both offenses probably left a little bit on the field that they would have liked to cash in on; I know we did. But again, I thought the kids played a whale of a smash-mouth football game. Small-town football in Division 5 is a lot of fun.”
The first offensive breakthrough didn’t come until late in the third quarter, when Frankenmuth junior Griffin Barker scored on a 2-yard run. He was helped with a push from behind by senior Brenden Marker, who had started as his lead blocker. The Frankenmuth drive covered 90 yards, and featured a 56-yard pass from senior quarterback Aidan Hoard to junior receiver Hunter Bernthal.
Gladwin immediately responded, putting together a four-play, 80-yard drive that ended with a 30-yard pass from Wheeler to McDonald.
The rare flash of offense wasn’t matched previously, nor after, until the game-winning drive.
Gladwin looked to have broken the deadlock on the first play of the second quarter, but a 55-yard touchdown run by Esiline was wiped off the board by an illegal formation penalty.
The Flying Gs did get into the red zone twice in the first half, but both trips came up empty. The first ended on downs at the Frankenmuth 16. The second ended with an incomplete pass on a fake field goal at the Frankenmuth 9.
“I just couldn’t be more thankful for the defense that I have on this team,” Hoard said. “They kept us in it the entire thing, and as the quarterback, seven points, that’s not really acceptable. We should have done a better job. The defense was what really kept us in it, and it was the main key of our team. That was our identity right there, a strong defensive team. All the way from the coaching staff to every player who played on the defensive side of the ball, I couldn’t be more proud of you guys.”
Hoard was 4 of 10 passing for 77 yards for the Eagles, while Barker led the rushing attack with 43 yards. Colin Main had nine tackles to lead Frankenmuth’s defense, while Dalton DeBeau added eight.
Wheeler had 123 yards on 7 of 15 passing, and Esiline led the Gladwin rushing attack with 67 yards. Mead had 81 yards on four catches. Esiline was the leading tackler for Gladwin with eight, while McDonald had seven.
PHOTOS (Top) Gladwin celebrates its first Finals championship Saturday at Ford Field. (Middle) The Flying Gs’ Lucas Mead (4) and Frankenmuth’s Will Soulliere (13) contend for a jump ball in the end zone. (Below) Mead (4) wraps up Frankenmuth’s Hunter Bernthal (3). (Click for more from Hockey Weekly Action Photos.)