Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Energy, Competition, Moments & More Continue to Spark Unity Coach Soodsma
By
Steve Vedder
Special for MHSAA.com
February 15, 2023
HUDSONVILLE – The pep band is blaring the school fight song, the boisterous crowd of a couple of thousand fans has long grown weary waiting for the opening tip-off, and the antsy players are crowded behind the locker room doors ready to spring like a pack of lions.
It's like the scene from the epic basketball movie "Hoosiers" where coach Norman Dale pauses before entering a rollicking and packed Friday night gymnasium to mutter to himself, "Welcome to Indiana basketball."
Scott Soodsma not only grasps the significance of that scene firsthand, it's why after four decades he still loves coaching.
"The fierce competition, the band, your heart pounding like a dog – it's still like it was 30 years ago," said Soodsma, the Hudsonville Unity Christian coach and dean of West Michigan basketball coaches in his 41st season of a run that’s included two states and three schools.
"How does it get any better than that? I'm always telling the kids to live for the moment. You can't replace all that; I still get the shivers. I've had so many moments like that."
Among those highlight moments are being one of just two Michigan coaches to win both girls and boys MHSAA Finals championships (Paul Cook of Lansing Eastern was the other), and the moment he claims is easily No. 1 on his all-time personal list: coaching his daughter Amber as part of the 2006 Class B champ. Unity Christian also won a 2019 boys state title. He also won a third Finals championship with the boys at McBain Northern Michigan Christian.
Soodsma, 63, admits there have been myriad changes in coaching basketball since his first season at North Dakota's James Valley Christian High School in 1983 and coming to Unity Christian in 1993. For starters, players are bigger and stronger and are more schooled in the game through AAU and offseason programs. In addition, the influence of parents – for better or worse – has increased dramatically. As for the on-court game, Soodsma unabashedly admits he at first fought the institution of the 3-point shot. And the emphasis on winning has definitely only increased pressure on many coaches.
Soodsma, a member of the Basketball Coaches Association of Michigan Hall of Fame who ranks ninth on the state's all-time boys wins list with 635, said he's adapted to the times. He wants to win as much as he ever has, still broods for days after losses and still considers himself receptive to the changing Xs and Os aspect of coaching.
But where his booming voice routinely used to resonate loudly into the middle sections of the Unity Christian bleachers, most of those comments now are only audible to fans perched in the first couple rows of the stands. Which is probably a good thing, Soodsma adds sheepishly.
Coaching, he readily contends, is still coaching – and winning still heads the list of priorities. He does add one disclaimer, however, in terms of winning. Whereas it used to be about a young coach building a resume through wins, it's now about what winning can do for today's teenager athlete. An old-school coach? Yeah, probably. But one who has learned much about himself, players and parents after 41 years.
"I've learned to enjoy the kids more; I'm definitely a different kind of person in the ’90s as opposed to now in the 2000s," he said. "I am a stubborn man, and it took a long time (to change). But winning? Oh, yeah. I've never backed down. The winning and losing hasn't changed, and I make no excuses that I still want to win."
Which is then strange, perhaps, that he doesn't list being just one of two coaches to win Finals titles in both girls and boys basketball as the zenith of coaching for 41 seasons. That honor goes to having his daughter, who went on to a stellar career at Dort College, on the state championship club.
"It's not that big of a deal," he said of being on the bench for what likely will never happen again as boys and girls basketball are now in the same season. "To me it's not an accomplishment I would rank (at the top). I'm just being honest. Winning a state title with Amber, and the picture I have of her and me in my office, that's the best."
How well has Soodsma adapted his coaching style over the years? Two people in a position to know offer their own opinions on the topic, including 22-year assistant Bruce Capel and Randy Oosterheert, who with son Rylan are the only father/son combination that Soodsma has coached.
"Scott has always been vocal on the sidelines as a coach. As I sit in the stands and watch as a spectator, same Scott," said Randy Oosterheert who played for Soodsma in 1992-93 and 1993-94 and whose son is a current Unity Christian player. "I will say that my son and I agree, if you do something wrong on the floor, he is the first person to greet you on the sidelines and point out your failure. However, if you do good, he is the first person to greet you on the sidelines and tell you good job.
"The latter is done at a little lower decibel level than the offense, and those with a watchful eye from up in the stands unfortunately (don’t) get to hear the praise, only the punishment. Scott is obviously very competitive, then and now. He expects a lot but gives a lot."
As far as the competitive side, Capel hasn’t seen much of a difference over their two decades together.
"Certainly, coaching is a lot different in how you approach kids from more than 20 years ago," he said. "There's a difference in society and you have to change with it, and he's done that. I don't think it's as much life and death with Scott anymore. But in terms of winning, I haven't seen that go away."
It's a coin flip as for how much longer Soodsma will be directing traffic from the sidelines. He broke into the top 10 among the all-time winningest boys coaches in Michigan history by passing Warren De La Salle's Bernie Holowicki and Ray Lauwers of Morley Stanwood last season. Next on the list is Big Rapids' Kent Ingles (644). When you factor in Soodsma's win total as both boys and girls coach, the 742-and-counting combined wins rank eighth in state history.
He does admit the desire to spend more time with wife Mary, the longtime away scorekeeper for the program, and 11 grandkids scattered from Denver to Seattle to San Diego. Retirement could strike when this season ends in March, or it could still be several Marches away. But when the end comes he anticipates making a contented transition from arguing with officials, coming to an "understanding" with parents and devising new Xs and Os. Soon, he mused, will come time for much-anticipated passions such as hunting, fishing and pickleball.
"For the first time I've contemplated it," he said. "There are a lot of things I'd like to do. I'm not a basketball junkie."
That may be true. But it'll still be tough to surrender those noisy pep bands, bright gymnasium lights and the din of Friday night crowds.
PHOTOS (Top) Hudsonville Unity Christian boys basketball coach Scott Soodsma stands in front of a portion of the school’s trophy case, which he’s helped fill over decades coaching basketball. (Middle) Soodsma and daughter Amber embrace during their team’s 2006 Class B Final victory. (Top photo by Steve Vedder. Middle photo courtesy of the Soodsma family.)