Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Father & Son Seidl Have Much to Discuss, Notes to Compare From Perfect Starts

By Doug Donnelly
Special for MHSAA.com

February 7, 2023

Matt and Derek Seidl have a lot to talk about these days.

Southeast & BorderThe father and son duo both have highly-ranked, undefeated basketball teams going into the first full week of February, something neither of them saw coming.

“We were hoping for a season like this, but you never think about winning this many in a row,” said Matt Seidl, the father and head coach of the 15-0 Olivet Eagles. “When our season ended last year, we knew our top seven players would all be returning.”

About 50 miles south of Olivet, in Jackson County, Derek Seidl has the Napoleon Pirates off to a 14-0 start. They are sitting on top of the Cascades Conference.

“We have a really talented group right now,” Derek said. “We were 19-3 last year and brought six guys back. Having that experience has been very valuable.”

Olivet is ranked No. 2 in MPR in Division 2 while Napoleon is No. 9 in Division 3. Both are top-10 teams in the latest Associated Press polls as well.

Matt Seidl, 60, graduated from Ypsilanti Lincoln High School in 1981 and went to Eastern Michigan University to become a sportswriter. He didn’t begin teaching until he was in his early 30s, but, by then, was already a veteran coach.

“It was getting difficult because I was always leaving my job to go coach,” he said. “I decided to go and get my teaching degree.”

He wound up in the classroom, which enabled him to dive deeper into coaching. He spent several years coaching at the middle school and high school levels, boys and girls, with stops at places like Pinckney, Ypsilanti, Manchester, Willow Run and Romulus. He was the JV boys basketball coach at Dexter when his son, Derek, made the team as a freshman.

Senior Brayden Wine makes a move toward the basket for the Eagles.By then, Derek already knew he would be on the bench one day as a coach.

“I played for my dad in youth travel stuff, and he was on staff for one year my freshmen year of high school,” Derek said. “He was a varsity coach all growing up. I was always at games. I loved talking to him about the game, the strategy of it, the Xs and Os. Even when I was younger, I thought about coaching someday. Growing up if you would have asked me what my dream job was, it would have been a teacher and coach.”

Derek, 27, graduated from Dexter in 2014. He played four years of college basketball at Lawrence Tech University. After getting his master’s degree and teaching degree, he got his first coaching job as an assistant coach at Chelsea, under Josh Tropea, who also had coached with Matt.

Derek’s first teaching and head coaching job came at Springport in 2019-20. This is his third year at Napoleon.

“It’s been a really good fit here,” Derek said. “Before I started looking into the job, I barely knew anything about Napoleon. It has worked out well.”

Matt is also the athletic director at Olivet. If he would have had his way, Derek would be coaching at Olivet.

“Derek did a really good job at Springport, and we had an opening and he interviewed and was recommended for the job, but before they offered it to him, Napoleon hired him,” Matt said. “He would have been the perfect choice to teach math and coach basketball.”

With Derek no longer in the running, Matt came out of coaching retirement and was named head coach.

“It was going to be a one-year deal, sort of a band-aid to get us to the next year,” he said.

Instead, Matt’s stayed on and put together quite a successful team. The Eagles have gone 47-6 since the start of the 2020-21 season. This year’s team has taken a big step.

Junior Bo Lincoln, a 5-foot-11 junior point guard, leads the team in scoring (17.1 points per game), assists (3.6 per game), steals (3.0 per game) and free throw percentage at 78 percent.

Drew Priddy, a 6-5 senior center, is averaging about eight points and seven rebounds a game, and junior guard Bryce Wine is averaging nine points a game and leads the team in 3-pointers.

“We had quite the youth movement a few years ago,” Matt said. “We go 8-9 deep now and have a lot of experience. Having those young guys play a couple years ago is paying off.

“We are a good team, but we’re not a 70-possessions-a-game type of team. We know who we are.”

Derek Seidl instructs his players. Derek also knows plenty about his dad’s team.

“I definitely keep track of them,” he said. “We talk on the phone on a daily basis – 30 minutes about Napoleon and 30 minutes about Olivet. We bounce things off each other. We run a lot of the same stuff as far as systems. We’re very connected on things.”

Matt and Derek’s teams tried to have a good old-fashioned scrimmage, or exhibition, last year but – with Derek’s team ahead – Matt received two technicals and got kicked out of the game. It’s a fun story for both to tell now.

“That was wild,” Derek said. “It was a cool thing we had going. We were winning so I was enjoying it, but that put a whole different spin on the situation.”

Matt said they probably won’t do that again. Probably.

“My wife said no,” he said. “Derek and I have talked about it, but I don’t know that it would ever happen.”

Derek said one day he’d like to coach with his father.

“I’m very energetic and into it, just like he is,” Derek said. “There are some similarities. I played for him and watched him a lot. I try and pull some of the things he does, being prepared. We get along super well. I don’t know if I could trust him to not get technical fouls.”

He’s kidding, of course.

Napoleon has a core group of four players with a ton of experience.

Devonta Habern is a 5-11 junior who is on the varsity for the third year and runs the show at point guard. Six-foot-5 senior Trent Jester is one of the best big men in the conference. University of Michigan baseball commit Grant Bradley is a three-year varsity starter and outstanding athlete. Holden Vanpoppel is an all-state track athlete who has turned into a pretty good basketball player.

“Grant is super steady and having a great year,” Derek said. “He looks like he’s been in the weight room since he was 5 years old. He can guard anybody. Vanpoppel is an unbelievable run and jump athlete. All four of these guys are averaging in double figures. They are really good athletes who have invested in the program and put the time in.”

“We’ve got a very talented group,” Derek said. “They are a little looser than I am. I tend to be very calculated, kind of analytical and serious. They like to goof around a little bit. They keep me even-keeled. They know when to get serious. It’s good for me to have a group like that.”

Derek said his squad wants to exceed expectations this year.

“We talk about that after every game – don’t be satisfied just because we are undefeated,” Derek said. “There is plenty more to accomplish. Last year we went 18-2 in the regular season and 19-3 overall, but we didn’t win a league or a District. Our guys have bought into that mindset. That’s helped us get to where we are.”

Matt is keeping a close eye on not only his team, but Derek’s as well.

“I probably get more stressed watching his games,” he said. “I’m really proud of what he has been able to do.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS (Top) Father Matt, left, and son Derek Seidl are leading undefeated boys basketball teams this season at Olivet and Napoleon, respectively. (Middle) Senior Brayden Wine makes a move toward the basket for the Eagles. (Below) Derek Seidl instructs his players. (Olivet photos courtesy of Olivet High School; Napoleon photos by Jeff Steers/JTV.)