Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Pennfield Football 'Family' Ready for Kickoff with New Coach, New Home
By
Pam Shebest
Special for MHSAA.com
August 22, 2023
BATTLE CREEK – New coach, new stadium, new attitude.
The Pennfield football players cannot wait to start restoring Panther Pride.
After suffering through an 0-9 season last year, “All the varsity players who have been here through the bad were skeptical – including myself – of new coaches, new everything, basically,” senior outside linebacker/wide receiver Thomas Kurtz said.
“But once we got familiar with the coaches and got to know them more, it felt like they were always here. It felt like their impact was so profound that it felt right. Me, personally, I’m loving every second of it.”
Architect of the new-look Panthers is head coach Robbie Hattan, who is also loving every second of his new position.
If enthusiasm can inspire players, Hattan’s the guy.
He led Colon to the MHSAA 8-player Division 1 title in 2019 and was named Coach of the Year for the division by the Michigan High School Football Coaches Association. Over his seven years at Colon, Hattan’s Magi also were 2021 Division 2 runners-up and made Regional Finals or Semifinals three more seasons.
He hopes that success translates to Pennfield, which has hovered around .500 most of the last decade after several previous impressive finishes.
A key, Hattan said, is leading with love.
“I’ve always led with love,” he said. “It’s gotten hard to get these kids used to another man telling them, ‘Hey, I love you.’
“We define family in our program as ‘Forget about me, I love you.’ Love is sacrifice. If we can get our kids to be able to sacrifice themselves for the team, for the family, we’ll be very successful.”
Players were a bit skeptical at first, said Hattan, who started work as the district’s facilities and maintenance director Jan. 27.
“I went the first two weeks before (players) would talk to me,” he said. “They kind of gave me the cold shoulder. Then they got to know me a little bit.”
Kurtz said he was “a little scared because this is the new head coach. The more I got to know him, the more approachable he seemed and the more friendly he seemed.”
Interactions with players were important to Hattan when choosing his assistants.
“I need to know, do you love kids, do you love athletes and building a positive culture,” he said. “You can be the best Xs and Os guys, but if you’re not great for kids, I don’t want you.”
Two assistants are Pennfield legends Chris Lok and Jason Livengood, both members of the last Panthers football team to win a state championship. That was in 1991.
“Pennfield has a rich tradition of being successful,” Hattan said. “From 1973 to 2013, they didn’t have losing seasons.
“The history is here; the fans want to support. It’s getting the kids to feel like somebody loves them.”
Talking about Lok and Livengood, “They bleed Pennfield,” said Hattan, who also kept Matt Merlington and Chris Minor from last year’s staff.
The coach has one other legend connection on the team.
Senior Daniel Wells is the grandson of “legendary Pennfield coach Dave Hudson, who coached all those winning seasons,” Hattan said.
Wells said his grandfather is “excited to see that someone with a lot of knowledge is coming in and really trying to educate us on the game of football like if we haven’t seen it before.”
Hattan named Jason Porter, who coached at Kalamazoo College and Kalamazoo Loy Norrix, as his defensive coordinator. Hattan also brought two assistants with him from Colon: Joe Sweeter and Zach Doerr.
“Any school I’ve been at, I’ve asked (Sweeter) to come with me,” Hattan said. “He was with me at Litchfield, he was with me when I coached semi-pro football (Battle Creek Coyotes), he helped me at Gull Lake for a year, he was with me at Colon.”
Doerr lives in Battle Creek, and when the commute to Colon became a bit much, he stepped away. Now he is back with a much shorter drive.
Talking about that makes Hattan laugh since he currently lives in Colon and makes the drive to Battle Creek each day.
“My kids still go to school (at Colon) while we look for houses in Battle Creek,” Hattan said.
“We want to be in this community, because for me building a family and a culture that kids want to be a part of requires around-the-clock availability as a football coach.”
And experience abounds among the leadership.
“I look at my offensive staff and we have guys who have 25, 30 years coaching experience,” Hattan said. “When you add all of the years our staff has coaching, I don’t think there’s a staff in the state that has as much credentials as this staff has.”
Community & Communication
The first year Hattan was at Colon, the team played 11-player football. The Magi then switched to 8-player for the last six.
Going back to 11-player is much easier, Hattan said.
“The biggest difference is the speed,” he said. “In 8-man, if you are fast, you can be good, where 11-man, there are more guys. Yes, it’s good to be fast, but you also have to have some size to make some holes.
“Eight-man’s tough because you’re always like, ‘I wish I had one more player. If I have one more player, I could fill that hole better or I could do this.’”
One highlight this season is a brand-new football stadium and Hattan said he was amazed watching every step of the artificial turf installation.
“It was an incredible process,” he said. “Once the different shades of green were rolled out, all the white was cut in. The numbers, the lines, the hash marks, the logo, the letters were cut in and sewn in by this crew.
“There’s also new bleachers, track, lights, concessions. It’s going to be a wonderful complex for our community.”
Hattan added that everything but the field itself was a small part of a $30-million bond passed in 2020. The turf will be paid for through fundraising efforts.
Hattan noted the field also has lines for lacrosse and soccer sewn in, and an eight-lane track will be installed.
“Our band is going to be able to be out here. We’re putting in a video board, so maybe we can do some movie nights out here. There are a lot of different things we can do for our community.”
The football team is also a community, Wells said.
The biggest difference this year is “community and communication,” the senior linebacker/guard said. “A lot more conversation with coaches.
“This year I’ve already talked to Coach more than I talked to my last coach in three years. The communication is on a whole new level.”
As for learning a new system, “It’s pretty tough having to relearn everything including the basics, but it’s not hard as long as you are willing to constantly learn more and better yourself as a team,” Wells added.
Communication and love were on display early.
When an upperclassman wanted to join the team late, Hattan allowed the players to decide.
When some of the players balked, Kurtz spoke up.
“I believe that everybody deserves a chance to do something they love,” he said. “I wouldn’t want to deny somebody the chance of making memories and maybe even creating new bonds with people they never would have imagined they would.”
The player is on the team and fitting in well.
“That really moved me,” Hattan said. “That’s how you build culture. As you get kids to understand that, at the end of the day, if you can say, ‘Forget about me, I love you.’"
Players had their first taste of competition during a non-scored scrimmage at Sturgis.
“I think we competed very well,” Hattan said. “Our kids were flying around the field and very enthusiastic about football. Our defense was a very strong point of our team.
“Kids were rallying to the football and trusting their teammates to do their job. Offensively, we looked like we were new to the system we are just putting in. We had some hiccups but had a lot of positive things.”
Pennfield begins the season Thursday at Lake Odessa Lakewood. Home opener is Sept. 8 against Parma Western.
“We might be tightening down a couple screws (at the new stadium) Sept. 7,” Hattan said. “But we’ll be ready to play.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Jabrael Powell cuts into an opening during Pennfield’s intrasquad scrimmage this month. (Middle) From left: Thomas Kurtz, coach Robbie Hattan and senior Daniel Wells stand together in the team’s new stadium. (Below) Isaiah Adams, carrying the ball, works to get to the edge with a defender in pursuit. (Action photos courtesy of Pennfield Sports Nation; stadium photo by Pam Shebest.)