Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Anticipation High as Statewide Football Eyes Turn to History-Chasing Mason
By
Geoff Kimmerly
MHSAA.com senior editor
August 8, 2023
MASON – The drone lightly buzzing overhead during the final hour of Mason’s first practice was providing coaches another point of view as another season got underway Monday evening.
But those shouldn’t be the only eyes watching the Bulldogs these days.
Two years ago, the Bulldogs started grabbing attention with a run of eight straight wins that landed them a first Regional championship with a stunning 20-17 win over frequent contender Bloomfield Hills Brother Rice.
A statewide audience began focusing in last season on the 8,200-resident town just south of Lansing as Mason returned to the Division 3 Semifinals and finished 12-1, setting a school record for wins with the only loss coming to eventual champion Detroit Martin Luther King for the second-consecutive season.
The Bulldogs return nine starters on offense and eight on defense this fall, led in part by two four-year varsity players and three in their third seasons on the top squad. Not tuning in would be a mistake – and mean missing out on potentially another historic effort.
“It started when we beat the Brother Rice team two seasons ago. That kinda kicked off a little bit of a spark for us here at Mason, and the energy just became the difference,” said senior lineman Nick Saade, one of those three-year varsity standouts. “You could just tell. All of our coaches have been at the weight room every day, giving us harder workouts as each year progresses. We’ve increased everything. The energy is there, all the seniors are back. We’re ready to go.”
Practices in nine sports started for an estimated 95,000 athletes across 750 MHSAA member high schools Monday. And Mason football got a running start. On what felt like the most comfortable first day of practice weather-wise in recent memory, there was no sign the Bulldogs were aiming to sit comfortably after what they’d accomplished the last two seasons.
So many experienced returnees means less to teach the greater group and an opportunity for coaches to start game-planning and focusing on details they might not get to usually until the first third of the season is done.
The program has had plenty of success over the years, including a stretch of 14 winning seasons over 15 from 2002-16. But the combined 39-6 record over the last four seasons is unmatched in Bulldogs history and made Mason a place to be for local media Monday as expectations – and anticipation – likely have never been higher.
“Expectations are high, no question about it – and it’s exciting,” said seventh-year coach Gary Houghton, whose only sub-.500 finish came his first season in 2017. “These guys love a challenge, our coaches love a challenge. … We feel like we have a blueprint that leads to success, and we’re going to stay to that blueprint.
“We’ve tweaked some little things, but the core of what we do, we’re going to continue to do. With the added experience we have coming back, I think we have an opportunity to take it to another level.”
Mason took a solid offense to nearly unstoppable last season, upping its per-game scoring average 12 points to 43 per game. Junior Cason Carswell should begin approaching Mason career passing records in his third season as the starter after setting single-season school records with 2,403 yards and 34 scores through the air last fall in making the Division 3-4 all-state second team.
The Bulldogs return all but one receiver among last year’s starting skill players, with senior running back AJ Martel entering his fourth season on varsity after running for 1,273 yards and 20 scores a year ago behind a line that returns Saade among three starters.
The defense was two points better per game last fall than in 2021 while facing another tough playoff slate, giving up 15 points per game. The entire linebacking group returns, with senior Kaleb Parrish having been named the Lansing State Journal Defensive Player of the Year last season. Senior Derek Badgley and junior Logan Doerr also received postseason all-area recognition at linebacker, as did seniors Tyler Baker and Cole Ries in the defensive backfield and senior Grant Gilchrist and junior Sam Corey up front. Junior Collin Winters, also a soccer player, was an all-area kicker last fall.
The energy Monday was undeniable. Houghton loves the chemistry this group has developed over the last three seasons, starting as a young team grew together during that 2021 run. He credits rebuilding the program’s culture, undertaken in several ways purposefully, as putting this team in this position to put the last two years of experiences and learning toward another championship opportunity.
“Just stay confident. Know you can get the job done. Just trust your teammates,” Carswell said he has learned most.
“We all have huge hopes. A couple of years ago, it was like, ‘Let’s make the playoffs. Let’s make a big run.” Now it’s let’s go for it all.”
Geoff Kimmerly joined the MHSAA in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He is a senior editor of MHSAA.com's editorial content and has served as MHSAA Communications Director since January 2021. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.
PHOTOS (Top) Linemen work on one-on-one drills during Mason’s first football practice Monday evening. (Middle) Third-year starting quarterback Cason Carswell lines up under center. (Photos by Geoff Kimmerly.)