Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Not Even Sky Seems Limit as Richards Keeps Calvary Sports Soaring
By
Tom Kendra
Special for MHSAA.com
January 4, 2024
Bradley Richards believes that life is all about trying new things, setting bigger goals and pushing yourself to new heights – in his case, literally.
Richards, now a 6-foot-5, 190-pound junior basketball standout at tiny Fruitport Calvary Christian, played on the school’s fifth-grade team when he was in second grade.
He remembers staring longingly at the rim in those days and dreaming about dunking, before making that dream a reality by throwing one down in February of his seventh-grade year.
While his three older sisters - Taylor, Allyson and Kelsey - were leading the Calvary girls basketball program to new heights, he vowed he would do the same with the boys program someday.
Bradley and his teammates accomplished that goal last spring, winning the school’s first boys District basketball title despite a roster with no seniors.
This season, Calvary came flying out of the gate with a 5-0 start and is now 5-2 heading into Friday’s home game against Saugatuck.
“It’s been a lot of fun,” said Bradley, who averages 29 points and 14 rebounds per game. “Our school is so small that we’re more like a family. It’s not about me. I’m just so happy for our school and all of the guys on the team.”
The next goal is to repeat as District champions and try to win a Regional title, before setting his sights at clearing 7 feet in the high jump this spring.
“I’m going to try to get past that this year,” said Bradley in his typical humble, matter-of-fact fashion.
One thing his father and fourth-year Fruitport Calvary Christian boys basketball coach Brad Richards has learned is to not put anything past his only son, the youngest of his four children.
Bradley displayed an interest in music as a young boy and now sings in the school’s worship group and plays the saxophone, piano and guitar. Last fall, he played high school football for the first time as part of a cooperative agreement with Muskegon Catholic Central and wound up starting at wide receiver and defensive back for the state powerhouse program.
“He’s blessed and he’s gifted – yes,” said his father, who also coached all three of his girls during their Calvary Christian basketball careers. “But he works so hard.
“Bradley sets goals and works toward them. He’s always looking for the next thing to do.”
True to his school
One thing he doesn’t like to do is media interviews. Specifically, he doesn’t like calling attention to himself.
“He is pretty quiet and would rather have his teammates get the attention,” said his mother, Joy.
Fruitport Calvary Christian is one of the smallest schools on the entire Lakeshore with 51 students in grades 9-12, and just 17 boys in the high school.
The Eagles take great pride in their ability to compete against much larger schools. They made a huge statement during the first full week of December with three convincing victories over bigger schools.
That week started on Tuesday, Dec. 5, with Calvary’s first-ever boys basketball win over neighbor Fruitport, a Division 2 school that competes in the Ottawa-Kent Conference Blue. Bradley scored 35 points with 14 rebounds in that game, with clutch free throws by role player Eric Dubois Quayle sealing the win.
Two days later, Richards scored 36 points with 17 rebounds in a win over Grand Rapids Sacred Heart.
Calvary then capped the 3-0 week Friday with a victory over Kent City, another Division 2 school, as Bradley scored 36 points with 18 rebounds.
Calvary is led by the “big three” of juniors Richards and Quinn Swanson and senior Sam Zelenka. Swanson, the team’s second-leading scorer with 17 points plus six rebounds and three assists per game, injured his knee last week against Schoolcraft and his health will have a huge bearing on the team’s success going forward. Zelenka is the top defender and averages 11 points, eight assists and seven rebounds.
The other starters are junior workhorse Zach McFarren, who owns the school’s shot put and discus records and has played all but six minutes over the team’s seven games, and senior Nolan Ghezzi.
Richards, already a two-time Associated Press all-state selection who even made the Basketball Coaches Association of Michigan all-state team as an eighth grader, has seen every gimmick defense to try and shut him down, including box-and-twos and triple teams. He credits his experience in football and track with helping him deal with it.
“There is usually a quick guy in front of me and a big guy behind me,” said Bradley, who scored a career-high 47 points in a game last season. “Football has really helped me, because I’m not as scared of the contact. The high jumping has helped me to elevate and get my shot off.”
Great heights
Jim McHugh is a high jump legend from Pentwater who went on to become a two-time national champion in the event at Hillsdale College, and he now coaches West Michigan athletes in the event.
The first time he worked with Bradley Richards, in April of last year, he knew he had something special on his hands.
“Bradley went up and literally hurdled the bar at 5-11,” said McHugh. “I was in shock. I said to myself: ‘This is gonna be a heck of a ride.’ The kid is a generational talent.”
The coaching of McHugh paid immediate dividends, as Bradley improved from a top jump of 6-1½ as a freshman to 6-6½ in last year’s Regional meet. Then came the Division 4 Finals at Hudsonville a few weeks later.
Bradley won the first track Finals championship for Fruitport Calvary with a leap of 6-10 – which was 3 inches higher than anyone else in any of the four Lower Peninsula divisions and entire Upper Peninsula that day – and caught the attention of college scouts from across the country.
The following week, he competed at the New Balance Outdoor Nationals in Philadelphia and placed second with a jump of 6-8.24.
McHugh shudders to think of how high his prodigy can soar. He has his sights set on the Division 4 Finals record of 6-10½ (Kurt Schneider, Auburn Hills Oakland Christian, 2009), the Muskegon-area record of 7-0 (Steve Paulsen, Fremont, 1998) and the all-division/class Finals record of 7-1 (John Payment, Brimley, 1989).
“God has given him incredible talent, but he also has the desire it takes,” said McHugh, who is also working with another Division I college high jump prospect in Hart junior Addison Hovey. “I gave him a workout plan, and he has done every bit of it. He has cleaned up his diet, done the cold showers and the cold bathtubs, everything. I’m excited to see the results.”
Richards, whose first love was basketball, admits he is smitten with the high jump and seeing how high he can soar.
Now, when asked about his favorite athletes, he still mentions Michael Jordan and Kevin Durant, but he also includes Olympic gold medalist high jumper Mutaz Barshim of Qatar – who made news by not taking additional jumps at the 2020 Olympics in Japan, thereby sharing the gold medal with Gianmarco Tamberi of Italy.
“I just respect that so much, sharing the gold medal,” Bradley said.
Decision time
Now the Bradley Richards recruiting saga has begun and, for him, it’s not just about choosing what school – it’s also about choosing what sport.
“I would like to do both, play basketball and high jump in college, if possible,” Bradley said.
That would certainly be a possibility if Bradley follows in his family’s footsteps at Cornerstone University. His father was a basketball standout at Cornerstone, which is where he met Joy, and all three of his sisters played for the Golden Eagles. (Kelsey is currently a student assistant for this year’s team.)
Playing both may not be possible if he pursues high jump at the Division I level, where Michigan and Illinois are among schools actively recruiting him.
“I know at some point I’m going to have to make a decision, but I don’t have to right now,” said the 17-year-old Bradley. “So it doesn’t do me any good to sit and stress about it all the time.”
Instead, he is focused on more immediate goals.
The first is figuring out a way for his basketball team to snap a two-game losing skid and get positioned for another postseason run.
Then it will be trying to clear the magical high jump number of 7-0, and beyond. And don’t forget football, where he would love to start off his senior year by helping Muskegon Catholic improve on its 6-5 record from a year ago and make a run at the school’s 13th state football championship.
Only after all of that will it be college decision time.
“It’s not an easy choice, and it will take a lot of prayer and discernment,” admitted Richards, who will look for help from his immediate family and his school family in making his choice. “I’ll figure it out. I usually do.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Fruitport Calvary Christian’s Bradley Richards stands atop the podium after winning the high jump last spring at the Lower Peninsula Division 4 Finals. (Middle) Richards lines up to shoot a free throw. (Below) Playing as part of a cooperative with Muskegon Catholic Central, Richards works to get away from a Traverse City St. Francis tackler. (Track photo courtesy of Joy Richards; basketball and football photos courtesy of Local Sports Journal.)