Radio Neighbors Begin 77th Years in HS Sports

September 6, 2018

By John Johnson
MHSAA Director of Broadcast Properties

Local radio coverage of high school sports can still be found in a lot of places these days – and for a couple of stations, they’re celebrating 77 years of service to school sports in 2018-19.

WTCM-AM in Traverse City and WJMS-AM in Ironwood are literally adjacent on your radio dial, but they’re 250 miles apart as the crow flies across Lake Michigan and through a lot of northeast Wisconsin. In 1941, they started their streak of broadcasting the preps into their local communities.

Mind you, there weren’t that many radio stations as you might think back then, when it was the only electronic medium. WJMS had signed on in November of 1931 and was only one of two stations in the Upper Peninsula at the time and one of 19 statewide, according to Federal Radio Commission records. One of the early issues the station faced was interference with its signal because of the density of iron mines in the area. 

When WTCM went on the air early in 1941, there were still only 28 radio stations in our state; five were in the U.P., and WTCM was the only station in the Lower Peninsula north of Saginaw.

Les Biederman owned WTCM and was quickly persuaded by the locals to broadcast a Traverse City High School basketball game.

“So he got the equipment ready and got everything set up, they got permission and everything,” said Jack O’Malley, current program director at the station and a long-time play-by-play voice. “The night of the game, the superintendent says ‘You can’t do the game – the local newspaper is not real happy. They said if people listen to the game, they won’t buy the newspaper in the morning. So you can’t do the game.’

“So the town had already been told – they were promoting it; and when 7 o’clock rolled around, they went on the air and they announced they were going to do the game tonight, but permission had been revoked, so we can’t do it. And then they left the microphones open at the gym so that everybody could hear the basketball dribbling, the crowd cheering, the horns honking.

“About 15 minutes later, the superintendent was at Les’ door, saying that the phones had gone crazy, you’ve got to do the game. They started with the game and we’ve been doing high school sports ever since.”

WTCM added football and other sports to the mix over time, which played well with Traverse City High School being the only public school in town. The station’s focus these days is football, alternating between Central and West High Schools.

“The whole idea is that we’re part of the community, and WTCM has always been a community radio station,” O’Malley said. “High school sports are all about community. People say, I remember when this kid played on that team and you watch all the kids as they grow up. It’s really a connection through the ages.”

The Biederman family continues to serve radio listeners in the north, with Ross Biederman as the president of what has become the Midwestern Broadcasting Company with four stations in the Traverse City market and two in the Alpena area. And yes, one of the Alpena stations is involved in covering high school sports.

The paper trail isn’t quite as tidy when documenting the history at WJMS. The station moved from its original frequency of 1420 to 1450 after being on the air for about six years, then to 630 in 1947 and its present 590 on the AM dial in 1968. Veteran observers of U.P. radio concluded that WJMS began broadcasting high school games in 1941, which was confirmed by several newspaper articles in the old Ironwood Times from that year.

The station’s signal footprint, which would eventually reach from Marquette to well west of Duluth, Minn., by day, was the early stomping grounds for some great broadcasters.

“I can remember when I was 9 or 10 years old, listening to Bob Olson and Joe Blake doing high school basketball and football in the early 60’s,” said Rod Halverson, who currently calls games for the station.  “We had four local schools, Hurley (Wis.), Bessemer, Ironwood and Wakefield, which were all in the Michigan-Wisconsin Conference; and we covered those four schools. I remember listening and seeing those guys at the basketball games.”

Bob Olson, who died earlier this year, and Joe Blake went on from WJMS to purchase WMPL in Hancock in 1969. Olson would spend 35 years behind the microphone calling Michigan Tech ice hockey games and was legendary for his high-pitched tag going into commercial breaks: “This is Huskie Hockey from Houghton!” Blake would purchase WCKD in Ishpeming in 1971 (which later became WMQT-WZAM in Marquette) and run its operations until his death in 2004, calling Northern Michigan ice hockey and volleyball games. Both gentlemen received all kinds of accolades over the years.

But it was the style of an another announcer who followed Olson and Blake – Harry Rizze – who Halverson has worked hard to apply as he calls the games now.

“Harry Rizze was doing games when I started playing basketball,” Halverson said. “He made the games really personable. He would get to know the players by their first names – and he would use their first names on the air sometimes – that’s how close he got to the program. I thought it was a really nice touch. I’m doing some of that now, and I’m trying to emulate the two guys before me – Harry Rizze and Gary Aho.”

And in a place like the Iron Range of the Western U.P., there’s nothing like local radio covering local high school games.

“Some of the players I broadcast now, I played against their dads,” Halverson said.  “You get to know everybody.  Up here, we cover all of the schools the best we can.  I feel bad for the areas that don’t have radio coverage.”

PHOTOS: (Top) Longtime WJMS broadcaster Harry Rizze conducts an interview. (Middle) Late WTCM owner Les Biederman.

MHSAA Teams Up for Leadership Training

October 2, 2014

By Rob Kaminski
MHSAA benchmarks editor

Nothing strengthens a community like neighbors working together. The same can be said for organizations whose missions and goals are closely aligned.

Welcome to East Lansing, where the MHSAA and the Michigan State University Institute for the Study of Youth Sports share geographical boundaries and the same philosophies for educational athletics.

The ISYS mission, as stated on its website, is as follows: “The mission of the Institute for the Study of Youth Sports is to provide leadership, scholarship and outreach that ‘transforms’ the face of youth sports in ways that maximize the beneficial physical, psychological, and social effects of participation for children and youth while minimizing detrimental effects.”

That should sound familiar to athletic leaders within the MHSAA.

Key to the relationship between the MHSAA and the ISYS was the hiring of Dan Gould to the MSU faculty in 2004. Director of the ISYS, he helped to facilitate one of the first major initiatives between the ISYS and the MHSAA, which was to revamp the coaches education program, replacing the PACE program with the Coaches Advancement Program (CAP). Dr. Larry Lauer of the ISYS was heavily involved in creation of the CAP under the direction of MHSAA Assistant Director Kathy Vruggink Westdorp.

At the same time, Dr. Gould also led a study with athletic directors and coaches throughout the state to understand the greatest issues in high school sports. Additionally, to continue the ISYS mission to disseminate research findings, Dr. Marty Ewing, Dr. Gould, and a number of the ISYS graduate students have been presenters at the MHSAA Women in Sport Leadership Conference.

Such services have now become a natural fit into the development of the MHSAA’s student leadership programs, providing huge dividends to those in the ISYS program and the MHSAA.

“The mutually beneficial relationship led to a joint project to enhance student-athlete development with a specific focus on leadership development,” said Scott Westfall, one of two ISYS graduate students who work closely with MHSAA Director of Brand Management Andy Frushour.

Frushour spearheads the student-based programs at the MHSAA with assistance from Andi Osters and Paige Winne. Among the first ISYS students to work with the MHSAA were Dana Voelker and Jed Blanton, who helped conceptualize the Captains Clinics curriculum. Today at the clinics, ISYS graduate students lead one-day seminars that provide student-athletes with insight on how to understand themselves as leaders, build key leadership skills and handle tough situations on their teams.

Currently, Westfall and Scott Pierce are the ISYS members providing their time and expertise with the MHSAA Student Advisory Council, Captains Clinics, and a new Online Captains Course set to debut this school year.

The Course is student-driven, with two SAC members serving as the faces of the program. Such peer delivery is vital to delivering the messages.

“Students often view leadership from teachers, coaches and administrators as regular, everyday activity. While adults are highly respected figures, students often see adults as outsiders who do not fully understand what it is like to walk a mile in their shoes,” Westfall said.

“The power is rooted in the peer-to-peer relationships and mutual empathy, as student-athletes are very close in age. Student-based leadership is often held with higher validity because the student leader is likely experiencing many of the same adversities and temptations as the peers on his or her team.”

Adding value and credence to the opinions of the ISYS staff is the fact they are steeped in research. The ISYS can gear its efforts to surveys and field studies that the MHSAA, due to staff constraints, cannot. It’s what the ISYS does; it’s the forte of its staff, and the findings help to shape CAP, the SAC and Captains Clinics.

“Research tells us that when kids get to middle school and high school, peer comparison has a really strong influence on how students and student-athletes act and behave,” said Pierce. “Based on this, we believe that student leaders can, and do, act as important role models on the field and in the classroom.

“It is not always easy for students to stand up as leaders because often times this means standing up and being different. So while student-based leadership is vitally important, it doesn't happen automatically. It needs to be talked about and developed over time.”

The MHSAA Captains Clinics and upcoming online course, it is believed, are examples of programs which can develop leaders.

“One of the leadership quotes we used in Tier 1 of the online student leadership course is from Vince Lombardi. It states: ‘Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile,’” said Westfall. “This type of sentiment, combined with the joint belief between the ISYS and the MHSAA that leadership skills can be taught and cultivated, leads us to believe that leadership can be developed in an individual.”

Through such development, real inroads can be made to promote sportsmanship, teamwork and citizenship in school sports. It’s a worthwhile endeavor for participants, both attendee and instructor.

“Our staff finds the MHSAA Captains Clinics to be some of the most enjoyable and rewarding work that we do,” Pierce said. “The events focus on building leadership in the student-athletes, and give us (ISYS) an ideal opportunity to put our research and scientific knowledge into practice with the students and have a lot of fun doing so.”

Throughout the year, Frushour works with schools and conferences to schedule dates and locations for the clinics. For each day-long clinic, three to five ISYS staff lead a series of workshops for high school student-athletes. The workshops focus on building the four key pillars of leadership  – motivation, communication, positive peer-modeling and team cohesion – and have the students involved in discussions, group activities, journaling and role plays.

“We are always trying to find new ways to integrate the new knowledge that we acquire about leadership and trying to reach as many students as possible,” said Pierce, alluding to the forthcoming Online Captains Course. “The online course aims to build off the great things the MHSAA and the ISYS have done with the Captains Clinics.”

A tremendous amount of enthusiasm surrounds the project, and for good reason. The track record of the MHSAA-ISYS partnership reflects a successful venture that might just be hitting stride.

“Over the past 15 years, the relationship between the ISYS and the MHSAA has blossomed. It is to the credit of the forward-thinking MHSAA staff members along with the ISYS faculty and graduate students that this relationship is stronger than ever,” Westfall said. “With the arrival of Dr. Karl Erickson to the ISYS this fall, the upcoming MHSAA coaching requirements for CAP courses, and the launch of the Online Captains Course, the future looks bright for the ISYS-MHSAA team.”

PHOTO: Scott Westfall from the Institute for the Study of Youth Sports conducts a Captains Clinic session as part of his work with the MHSAA.