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NFHS Network Rooted in Our Back Yards

August 28, 2014

By Jack Roberts
MHSAA Executive Director

Throughout my nearly 28-year tenure with the MHSAA, I have been a consistent and outspoken critic of our national organization, the National Federation of State High School Associations (NFHS), whenever it attempted an initiative that I saw purposed more for its own promotion than as a needed service for its member associations and their member schools.

When its strategy for service was to promote a “national presence” for the NFHS, I objected. I have never felt that national tournaments or national telecasts would be of the slightest benefit to 99 percent of the MHSAA’s member schools; and worse, I have always believed that those initiatives would tend to corrupt the one percent involved.

So it may have come as a surprise to some of my colleagues in this state and my counterparts across the country when I became an early advocate of the NFHS Network and now serve as the network’s first president.

The definitive difference between the NFHS Network and earlier talk of national tournaments and telecasts is that the network’s thrust is local, not national. In fact, it’s hyper-local.

The heart of the NFHS Network consists of the season-ending tournaments of statewide high school associations across the U.S. The NFHS Network produced Internet broadcasts of at least the culminating contests for most of the sports sponsored by most of the three dozen state associations contributing content during 2013-14, the network’s first year of operation.

While state high school associations provide an immense potential for content, there are only 51 member associations of the NFHS, in contrast to the coast-to-coast pool of nearly 20,000 member high schools these associations serve. It is this local content through the School Broadcasting Program that gives the network its legs. The aggregation of all this content is the magnet to draw media partners, sponsors and subscribers; and it is this local emphasis that attracted my support of the concept, and now my service to the network board of directors.

School sports is first, last and always about local teams. And it’s not just high-profile sports and varsity teams; it’s just as much about lower profile programs and subvarsity events.

There are more school-sponsored football games in Michigan during one week than there are NFL games across the U.S. all season long. There are more school-sponsored basketball games in Michigan during one week than there are NBA games across the U.S. all season. And we serve two dozen other sports as well.

Together, the MHSAA and the SBP can provide enough live and on-demand Internet programming to provide MHSAA.tv with authentic high school sports broadcasts 24 hours a day, seven days a week, 365 days each year. And those who subscribe to Internet broadcasts on MHSAA.tv have access to content from the local school and state association level from coast to coast and border to border.

The success of the NFHS Network will not be “made-for-TV” national-scope tournaments or matchups between teams with the most highly recruited players. Our success will come from the aggregation of thousands of typical local rivalries that are played all school year long in every nook of this state and every cranny of our nation.

At least while I’m involved, the NFHS Network will be true to the mission of school-based sports and uplift the values for which educational athletics have always stood.

For years, school sports have stood apart from non-school sports as the preferred brand of youth sports because we offered letter jackets, pep assemblies, pep bands, marching bands, cheerleaders and homecomings. Going forward, school sports will also stand apart from other youth sports because of the NFHS Network.

Cheer Finals & More LIVE on MHSAA.tv

March 3, 2015

By John Johnson
MHSAA communications director

It’s another big weekend of MHSAA Championship action on MHSAA.tv, with nearly 300 hours of live streaming video in Girls Competitive Cheer and Individual Wrestling, plus Student Broadcast Program-produced coverage of Basketball Districts.

Live streaming this week begins at 2 p.m. Thursday (March 5) from The Palace of Auburn Hills at the Individual Wrestling Finals. A dedicated camera will be on each of 12 mats on the floor, and include full graphics to indicate the participants in each match, plus full in-progress scoring information via Trackwrestling.

Here’s the complete wrestling coverage schedule:

  • Thursday – First Round – 2 p.m.

  • Friday – Rounds 2-3-4 – 8:30 a.m. - Round 2 at 8:30 a.m. is the first Consolation round. Round 3 at 10:30 a.m. is the second round in the Championship bracket. Round 4 at 1:30 p.m. is the second round in the Consolation bracket.

  • Friday – Semifinal Round – 7 p.m.

  • Saturday – Rounds 6-7-8 – 8:30 a.m. - Round 6 at 8:30 a.m. is the third Consolation round. Round 7 at 9:45 a.m. is the fourth Consolation Round. Round 8 at 11 a.m. is the final round in the Consolation bracket.

  • Saturday – Final Round & Awards Presentations – 4:45 p.m.

Girls Competitive Cheer coverage begins Friday (March 6) from The DeltaPlex in Grand Rapids. Here’s the complete schedule:

  • Friday – Division 1 – 6 p.m. (Grand Blanc, Grandville, Hartland, Lake Orion, Livonia Stevenson, Rochester, Rochester Hills Stoney Creek, Sterling Heights Stevenson)

  • Saturday – Division 2 – 10 a.m. (Allen Park, Dearborn Divine Child, DeWitt, Gibraltar Carlson, Grand Rapids Kenowa Hills, Middleville Thornapple Kellogg, Ortonville Brandon, St. Joseph)

  • Saturday - Division 4 – 2 p.m.  (Breckenridge, Hart, Houghton Lake, Hudson, Manistique, Michigan Center, Pewamo-Westphalia, Shelby)

  • Saturday - Division 3 – 6 p.m. (Armada, Comstock Park, Howard City Tri-County, Lake Odessa Lakewood, Onsted, Paw Paw, Pontiac Notre Dame Prep, Richmond)

The continued wrestling and full cheer coverage is part of six straight weekends of live MHSAA Championship coverage on MHSAA.tv, and online viewers can catch every weekend of action for one low cost of $14.95. 

A Month Pass on MHSAA.tv for $14.95 will give a viewer access to events over a 30-day period from the time it is purchased.  Over the next three weekends of live winter championship coverage, the following events will be featured: 

  • Ice Hockey Semifinals & Finals – March 12-14
  • Girls Gymnastics Finals – March 13-14
  • Lower Peninsula Boys Swimming & Diving Finals – March 14
  • Girls Basketball Semifinals – March 19-20
  • Boys Basketball Semifinals – March 26-27 

A Day Pass is available for $9.95. All events will be available for free on-demand viewing by Wednesday the week following their initial live airing. 

Highlights from last weekend’s Team Wrestling Finals are now available at MHSAA.tv. Two highlight clips – one for each team from each match – are available from the Quarterfinals, Semifinals and Finals – 56 highlights in all.  You can also view those clips from the Second Half pages of the MHSAA Website:

The School Broadcast Program gives members an opportunity to showcase excellence in their schools by creating video programming of athletic and non-athletic events, with students gaining skills in announcing, camera operation, directing/producing and graphics. The program also gives schools the opportunity to raise money through advertising and viewing subscriptions.

Here’s the schedule of School Broadcast Program members planning to cover varsity competition this week for broadcast on MHSAA.tv  (as of Feb. 23). The following events will have live streaming video unless otherwise indicated:

Monday, March 2
Girls Basketball District Semifinal – Wolverine v. Posen at Hillman, 6 p.m. (Video on Demand)
Girls Basketball District Semifinal – Hancock v. L’Anse at Calumet, 6 p.m. (VOD)
Girls Basketball District Semifinal – Onaway at Hillman, 7:30 p.m. (VOD)
Girls Basketball District Semifinal – Ironwood at Calumet, 7:30 p.m. (VOD)

Tuesday, March 3
Boys Basketball – Wolverine at Posen, 7 p.m.
Boys Basketball – Houghton at Calumet, 7 p.m.
Boys Basketball – Midland Bullock Creek at Pinconning, 7:30 p.m.

Wednesday, March 4
Girls Basketball District Final at Hillman, 6 p.m. (VOD)
Girls Basketball District Final at Calumet, 7 p.m. (VOD)

Friday, March 6
Boys Basketball – Byron at Montrose, 7 p.m.

Monday, March 9
Boys Basketball District First Round – Wyoming Lee at Comstock Park, 7 p.m. (VOD)

Live stats of select basketball games are also available on MHSAA.tv. Check out the MHSAA.tv website on game night to see which schools are streaming live stats, or stop by to view stats following games on an On-Demand basis.  A Day Pass to view live stats is $1.95.

All sporting events – live or delayed - are available on MHSAA.tv on a subscription basis for their first 72 hours online. A portion of each subscription is returned to schools originating the broadcast. Video subscriptions run $9.95 for a Day Pass and $14.95 for a Month Pass.  Some schools are also offering Annual Passes at a discounted rate. 

To view all of the recent School Broadcast Program productions, go to MHSAA.tv, click On-Demand on the nav bar of the left side of the page, and on the Filters tab at the top of next page, click on All States and then select Michigan.