NFHS Network Rooted in Our Back Yards
August 28, 2014
By Jack Roberts
MHSAA Executive Director
Throughout my nearly 28-year tenure with the MHSAA, I have been a consistent and outspoken critic of our national organization, the National Federation of State High School Associations (NFHS), whenever it attempted an initiative that I saw purposed more for its own promotion than as a needed service for its member associations and their member schools.
When its strategy for service was to promote a “national presence” for the NFHS, I objected. I have never felt that national tournaments or national telecasts would be of the slightest benefit to 99 percent of the MHSAA’s member schools; and worse, I have always believed that those initiatives would tend to corrupt the one percent involved.
So it may have come as a surprise to some of my colleagues in this state and my counterparts across the country when I became an early advocate of the NFHS Network and now serve as the network’s first president.
The definitive difference between the NFHS Network and earlier talk of national tournaments and telecasts is that the network’s thrust is local, not national. In fact, it’s hyper-local.
The heart of the NFHS Network consists of the season-ending tournaments of statewide high school associations across the U.S. The NFHS Network produced Internet broadcasts of at least the culminating contests for most of the sports sponsored by most of the three dozen state associations contributing content during 2013-14, the network’s first year of operation.
While state high school associations provide an immense potential for content, there are only 51 member associations of the NFHS, in contrast to the coast-to-coast pool of nearly 20,000 member high schools these associations serve. It is this local content through the School Broadcasting Program that gives the network its legs. The aggregation of all this content is the magnet to draw media partners, sponsors and subscribers; and it is this local emphasis that attracted my support of the concept, and now my service to the network board of directors.
School sports is first, last and always about local teams. And it’s not just high-profile sports and varsity teams; it’s just as much about lower profile programs and subvarsity events.
There are more school-sponsored football games in Michigan during one week than there are NFL games across the U.S. all season long. There are more school-sponsored basketball games in Michigan during one week than there are NBA games across the U.S. all season. And we serve two dozen other sports as well.
Together, the MHSAA and the SBP can provide enough live and on-demand Internet programming to provide MHSAA.tv with authentic high school sports broadcasts 24 hours a day, seven days a week, 365 days each year. And those who subscribe to Internet broadcasts on MHSAA.tv have access to content from the local school and state association level from coast to coast and border to border.
The success of the NFHS Network will not be “made-for-TV” national-scope tournaments or matchups between teams with the most highly recruited players. Our success will come from the aggregation of thousands of typical local rivalries that are played all school year long in every nook of this state and every cranny of our nation.
At least while I’m involved, the NFHS Network will be true to the mission of school-based sports and uplift the values for which educational athletics have always stood.
For years, school sports have stood apart from non-school sports as the preferred brand of youth sports because we offered letter jackets, pep assemblies, pep bands, marching bands, cheerleaders and homecomings. Going forward, school sports will also stand apart from other youth sports because of the NFHS Network.
Live Finals Continue on MHSAA.tv
March 10, 2015
By John Johnson
MHSAA communications director
It’s another big weekend of live MHSAA Finals video on the MHSAA.tv website with coverage of Girls Gymnastics, Ice Hockey and Lower Peninsula Boys Swimming & Diving Finals beginning Thursday.
The championship coverage will be complimented by Student Broadcast Program on-demand productions of Boys Basketball Districts and Girls Basketball Regionals. Check the MHSAA.tv website for daily schedule updates.
Live streaming this week begins at 5 p.m. Thursday with the first of two Division 2 Semifinal games in the Ice Hockey Tournament. Division 3 and 1 Semifinals follow on Friday with all Finals on Saturday.
Here’s the complete Ice Hockey coverage schedule:
Thursday – Division 2 Semifinals
Escanaba/Traverse City Central Quarterfinal winner v. Livonia Stevenson/Novi winner – 5 p.m.
Romeo/Grosse Pointe South Quarterfinal winner v. Hartland/Birmingham Brother Rice winner – 7:30 p.m.
Friday – Division 3 Semifinals
Wyandotte Roosevelt/Bloomfield Hills Cranbrook-Kingswood Quarterfinal winner v. Riverview/Okemos winner – 11 a.m.
Grand Rapids Forest Hills Central/Flint Powers Catholic Quarterfinal winner v. Houghton/Sault Ste. Marie winner – 1:30 p.m.
Friday – Division 1 Semifinals
Salem/Detroit U-D Jesuit Quarterfinal winner v. Troy/Detroit Catholic Central winner – 5 p.m.
Jackson/Bay City Central Quarterfinal winner v. Traverse City West/Grandville winner – 7:30 p.m.
Saturday – Finals
10 a.m. – Division 2
2 p.m. – Division 3
6 p.m. – Division 1
Girls Gymnastics coverage begins at 2 p.m. Friday with Team Finals competition at Rockford High School and will be followed Saturday with the Individual Finals beginning at noon. There will be a dedicated camera on each apparatus (Bars, Balance Beam, Floor Exercise, Vault), with an announcer providing information on each channel regarding who is competing in each event at a given time.
Lower Peninsula Boys Swimming and Diving coverage begins at noon Saturday at three locations, with the consolation and championship heats in each swimming event, plus the final round of the diving.
The continued Gymnastics, Hockey and Swimming coverage is part of six straight weekends of live MHSAA Championship coverage on MHSAA.tv, and online viewers can catch every weekend of action for one low cost of $14.95.
A Month Pass on MHSAA.tv for $14.95 will give a viewer access to events over a 30-day period from the time it is purchased. Over the next two weekends of live winter championship coverage, the following events will be featured:
- Girls Basketball Semifinals – March 19-20
- Boys Basketball Semifinals – March 26-27
A Day Pass is available for $9.95. All events will be available for free on-demand viewing by Wednesday the week following their initial live airing.
The MHSAA Championship Radio Network begins three straight weekends of winter tournament coverage this weekend at the Ice Hockey Semifinals and Finals. The audio stream is available at MHSAANetwork.com. Over the following two weekends, the MHSAA Championship Radio Network also will carry the Semifinals and Finals of the Girls and Boys Basketball Tournaments for distribution on an over-the-air network of radio stations and on the Internet.
Here’s the schedule of School Broadcast Program members planning to cover games in the coming week, which will be available at MHSAA.tv shortly after each game’s conclusion (All games are Video on Demand – Check daily for updates):
Monday, March 9
Boys Basketball District Quarterfinal – Lansing Sexton at Haslett, 6 p.m.
Boys Basketball District Quarterfinal – Midland Bullock Creek vs. Gladwin at Pinconning, 6 p.m.
Boys Basketball District Quarterfinal – Wyoming Lee at Comstock Park, 7 p.m.
Boys Basketball District Quarterfinal – Lowell at Cedar Springs, 7 p.m.
Boys Basketball District Quarterfinal – Fowlerville vs. Lansing Catholic at Haslett, 7:30 p.m.
Boys Basketball District Quarterfinal – Standish-Sterling vs. Essexville Garber at Pinconning, 7:45 p.m.
Wednesday, March 11
Boys Basketball District Semifinal – Grand Rapids Catholic Central vs. Grand Rapids West Catholic at Comstock Park, 6 p.m.
Boys Basketball District Semifinal – Midland Bullock Creek/Gladwin winner vs. Bay City John Glenn at Pinconning, 6 p.m.
Boys Basketball District Semifinal – Lansing Catholic/Fowlerville winner vs. Williamston at Haslett, 6 p.m.
Boys Basketball District Semifinal – Haslett/Lansing Sexton winner vs. Perry at Haslett, 7:30 p.m.
Boys Basketball District Semifinal – Standish-Sterling/Essexville Garber winner at Pinconning, 7:45 p.m.
Boys Basketball District Semifinal – Grand Rapids Forest Hills Eastern vs. Wyoming Lee/Comstock Park winner at Comstock Park, 8 p.m.
Friday, March 13
Boys Basketball District Final at Comstock Park, 7 p.m.
Boys Basketball District final at Pinconning, 7 p.m.
Boys Basketball District final at Haslett, 7 p.m.