NFHS Network Rooted in Our Back Yards
August 28, 2014
By Jack Roberts
MHSAA Executive Director
Throughout my nearly 28-year tenure with the MHSAA, I have been a consistent and outspoken critic of our national organization, the National Federation of State High School Associations (NFHS), whenever it attempted an initiative that I saw purposed more for its own promotion than as a needed service for its member associations and their member schools.
When its strategy for service was to promote a “national presence” for the NFHS, I objected. I have never felt that national tournaments or national telecasts would be of the slightest benefit to 99 percent of the MHSAA’s member schools; and worse, I have always believed that those initiatives would tend to corrupt the one percent involved.
So it may have come as a surprise to some of my colleagues in this state and my counterparts across the country when I became an early advocate of the NFHS Network and now serve as the network’s first president.
The definitive difference between the NFHS Network and earlier talk of national tournaments and telecasts is that the network’s thrust is local, not national. In fact, it’s hyper-local.
The heart of the NFHS Network consists of the season-ending tournaments of statewide high school associations across the U.S. The NFHS Network produced Internet broadcasts of at least the culminating contests for most of the sports sponsored by most of the three dozen state associations contributing content during 2013-14, the network’s first year of operation.
While state high school associations provide an immense potential for content, there are only 51 member associations of the NFHS, in contrast to the coast-to-coast pool of nearly 20,000 member high schools these associations serve. It is this local content through the School Broadcasting Program that gives the network its legs. The aggregation of all this content is the magnet to draw media partners, sponsors and subscribers; and it is this local emphasis that attracted my support of the concept, and now my service to the network board of directors.
School sports is first, last and always about local teams. And it’s not just high-profile sports and varsity teams; it’s just as much about lower profile programs and subvarsity events.
There are more school-sponsored football games in Michigan during one week than there are NFL games across the U.S. all season long. There are more school-sponsored basketball games in Michigan during one week than there are NBA games across the U.S. all season. And we serve two dozen other sports as well.
Together, the MHSAA and the SBP can provide enough live and on-demand Internet programming to provide MHSAA.tv with authentic high school sports broadcasts 24 hours a day, seven days a week, 365 days each year. And those who subscribe to Internet broadcasts on MHSAA.tv have access to content from the local school and state association level from coast to coast and border to border.
The success of the NFHS Network will not be “made-for-TV” national-scope tournaments or matchups between teams with the most highly recruited players. Our success will come from the aggregation of thousands of typical local rivalries that are played all school year long in every nook of this state and every cranny of our nation.
At least while I’m involved, the NFHS Network will be true to the mission of school-based sports and uplift the values for which educational athletics have always stood.
For years, school sports have stood apart from non-school sports as the preferred brand of youth sports because we offered letter jackets, pep assemblies, pep bands, marching bands, cheerleaders and homecomings. Going forward, school sports will also stand apart from other youth sports because of the NFHS Network.
Division 6 Final: Play it Again, Yellowjackets
November 29, 2011
DETROIT – So began the legacy of Ithaca quarterback Travis Smith.
And so continues an incredible run by one of Michigan’s newest football powerhouses.
The Yellowjackets pushed their winning streak to 28 and claimed their second straight MHSAA championship by downing Constantine 42-14 in Friday's Division 6 Final.
They did so led by a number of last season’s top players, but minus their 2010 Final star. That’s where the sophomore Smith came in, joining the starting lineup in the season’s second week and bringing Ithaca back to Ford Field for another title.
“It’s more special just because this is the last time to suit up for most of us. We’re not going to be able to play another game next year, and we get to end on the biggest stage high school football has to offer in Michigan,” Ithaca senior linebacker/running back Garrett Miniard said.
“I think it was almost a little jealousy of the seniors last year of being able do that, being able to go out on top. I think that kept us going throughout the season, throughout the offseason. Being able to have that luxury of going out on top just like they did.
Ithaca (14-0) hasn’t lost since its 2009 Semifinal against Montague. With two more wins to start next fall, the Yellowjackets can become the 14th team on the MHSAA record book list with at least 30 straight victories.
And Smith should be there to lead the way. He connected on 18 of 25 passes for 299 yards and a touchdown Friday, and ran for 43 yards and a score. Miniard rushed for 43 yards and two touchdowns, and had 14 tackles. And senior David Brown caught six passes for 122 yards and also ran for a score.
Smith followed the path this fall of another former sophomore starter at his position – Alex Niznak, who graduated in the spring, plays at Central Michigan now, but didn’t leave before leading the Yellowjackets to both their first Semifinal berth and MHSAA championship over the last two seasons. Niznak’s title game performance last season included 251 yards passing, 138 rushing and an MHSAA Finals-record five touchdowns running the ball.
Brown originally took over at quarterback this fall. But he was injured on opening night – after running for three touchdowns against Williamston – and missed significant time, allowing Smith to take hold of the offense. Smith finished his first varsity season with a not-too-shabby 2,310 passing yards, 969 rushing yards, and a combined 48 touchdowns throwing or running.
“Coach (Terry) Hessbrook told me to just go in there and do what I can do, and just play football,” Smith said. “I’ve got so many good athletes around me. I just need to get my players the ball and let them do what they can do.”
Ithaca twice had catching up to do in the Final, with Constantine (11-3) scoring first and then taking a 14-7 lead midway through the first quarter – before the Yellowjackets rolled to 35 unanswered points.
“These kids had this goal since last year … of getting back here,” Hessbrook said. “We didn’t want Ithaca football to just be one and done, or a one-year wonder. And they’ve worked really hard.”
Constantine junior Ben Mallo did run 17 times for 189 yards and both scores. But the Falcons were without quarterback Tommy Reed, who was injured during last week’s Semifinal win over Ecorse. They played Ithaca to a 14-14 halftime tie before the Yellowjackets’ offense broke the game open.
“We’ve played offenses with that type of talent. Last week, for instance. And I’m sure Coach Hessbrook watched those films and saw some things he could do against us," Constantine coach Shawn Griffith said. "It’s a lot different than what we do, and you saw we caused them a little bit of problems early in the game as well. We do our thing, they do theirs. They do their thing very well. We did ours well. We just weren’t quite there on a couple drives that ended short.”