NFHS Network Rooted in Our Back Yards
August 28, 2014
By Jack Roberts
MHSAA Executive Director
Throughout my nearly 28-year tenure with the MHSAA, I have been a consistent and outspoken critic of our national organization, the National Federation of State High School Associations (NFHS), whenever it attempted an initiative that I saw purposed more for its own promotion than as a needed service for its member associations and their member schools.
When its strategy for service was to promote a “national presence” for the NFHS, I objected. I have never felt that national tournaments or national telecasts would be of the slightest benefit to 99 percent of the MHSAA’s member schools; and worse, I have always believed that those initiatives would tend to corrupt the one percent involved.
So it may have come as a surprise to some of my colleagues in this state and my counterparts across the country when I became an early advocate of the NFHS Network and now serve as the network’s first president.
The definitive difference between the NFHS Network and earlier talk of national tournaments and telecasts is that the network’s thrust is local, not national. In fact, it’s hyper-local.
The heart of the NFHS Network consists of the season-ending tournaments of statewide high school associations across the U.S. The NFHS Network produced Internet broadcasts of at least the culminating contests for most of the sports sponsored by most of the three dozen state associations contributing content during 2013-14, the network’s first year of operation.
While state high school associations provide an immense potential for content, there are only 51 member associations of the NFHS, in contrast to the coast-to-coast pool of nearly 20,000 member high schools these associations serve. It is this local content through the School Broadcasting Program that gives the network its legs. The aggregation of all this content is the magnet to draw media partners, sponsors and subscribers; and it is this local emphasis that attracted my support of the concept, and now my service to the network board of directors.
School sports is first, last and always about local teams. And it’s not just high-profile sports and varsity teams; it’s just as much about lower profile programs and subvarsity events.
There are more school-sponsored football games in Michigan during one week than there are NFL games across the U.S. all season long. There are more school-sponsored basketball games in Michigan during one week than there are NBA games across the U.S. all season. And we serve two dozen other sports as well.
Together, the MHSAA and the SBP can provide enough live and on-demand Internet programming to provide MHSAA.tv with authentic high school sports broadcasts 24 hours a day, seven days a week, 365 days each year. And those who subscribe to Internet broadcasts on MHSAA.tv have access to content from the local school and state association level from coast to coast and border to border.
The success of the NFHS Network will not be “made-for-TV” national-scope tournaments or matchups between teams with the most highly recruited players. Our success will come from the aggregation of thousands of typical local rivalries that are played all school year long in every nook of this state and every cranny of our nation.
At least while I’m involved, the NFHS Network will be true to the mission of school-based sports and uplift the values for which educational athletics have always stood.
For years, school sports have stood apart from non-school sports as the preferred brand of youth sports because we offered letter jackets, pep assemblies, pep bands, marching bands, cheerleaders and homecomings. Going forward, school sports will also stand apart from other youth sports because of the NFHS Network.
Battle of the Fans: Frankenmuth Dance Party
January 21, 2012
FRANKENMUTH -- The hometown Eagles hosted Freeland in a boys basketball game Saturday night.
And a 250-student chicken dance broke out.
Sure, Frankenmuth calls itself “Michigan’s Little Bavaria.” And things were a little ramped up for the student section's "German Night" -- which, by the way, was scheduled long before this game was announced as the first stop on the MHSAA's "Battle of the Fans" tour.
But the rest of the dancing and singing that made up most of the game’s two hours? That’s just the usual for this “Battle of the Fans” finalist. The Eagles student section turns every boys and girls basketball game into a dance party. And everyone in the gym, regardless of allegiance, is invited.
“That is what we are best at. That is what we are known for,” Frankenmuth senior Brennan Webb said. “Since we do it for every single game, all of these other student sections expect that. And when you come to our house, that’s what you’ve got to expect.”
MHSAA staff and its 16-member Student Advisory Council members also will visit "Battle of the Fans" finalists Reese, Grand Rapids Christian, Rockford and Petoskey over the next month and shoot videos that will be part of an online vote on the MHSAA's Facebook page. The winner will be announced Feb. 24, and clips from all five videos will be shown during the Girls and Boys Basketball Finals in March at the Breslin Center.
Eagles leaders met before this season and planned out themes for all 20 regular season games plus every one through a potential MHSAA Finals run. Super Hero night was pretty cool. So was Christmas night. And of course, German night was a hit.
But mostly, it comes back to singing and dancing. Usually, the students bring the music in the form of a boom box. This time, they had a DJ complete with lights flashing over that section of stands.
Webb carries a blue notecard with cheers listed on the front and back -- in case he needs a quick reference during the game. Saturday’s sing-along included some hip-hop, a Bob Seger tune and a Christmas carol. They have chants for specific players on their team, a German chant for after successful free throws, and a breakdown for timeouts “to keep the energy up.”
“The past few years we had pretty funny energetic people,” senior Jacob Fahrenbruch said. “So it kinda took over, and we made every single person come to every single basketball game.”
Someone comes to all of them -- even if the section numbered just five for a game an hour’s drive away and the night before exams earlier this month.
Officials and opposing coaches both have paid compliments to the section for the atmosphere it creates. Students chant “Come on over” to those from opposing cheering sections -- and have had some takers. Eagles cheerers played a half-serious game of red rover with Marysville students during their teams’ volleyball Quarterfinal this fall. Just like the players, the schools’ cheering sections also did a postgame handshake. “We like to make friends,” senior Zack Robinson laughed.
An informal student section has existed for a few years. Themes were set mostly by word of mouth. A group of seniors usually led, but nothing too organized.
This winter, the Eagles got serious.
Seniors Webb, Robinson, Nick Veitengruber, Evan Escott, Jeff Hillman and Fahrenbruch make up a big part of the leadership assembly. They created a Facebook page for announcements. They also take advantage of a 15-minute weekly in-school televised news broadcast to teach cheers to their classmates.
Consider: Roughly 6,500 people live in Frankenmuth and the surrounding township. So during Saturday's halftime, when the Eagles’ student section emptied onto the floor and started chicken dancing, those fans accounted for roughly half of the student body -- and nearly four percent of the school district's population.
Frankenmuth's cheerers have caught some occasional grief from opposing fans when they go on the road. But their enthusiasm, positivity and open invite to join in has led students from other schools to say they wish they could be a part. And, of course, a little making fun of one's self goes a long way.
After a big Freeland shot Saturday, Eagles cheeres chanted, "In our faces!" And after Frankenmuth standout Kent Redford air-balled a shot, his classmates directed the usual "Air ball" chant at him -- all in good fun.
“It usually takes a while, but then we break them in,” Webb said. “That’s how we usually make friends. We make fun of ourselves. (They think) these guys are idiots, but they’re pretty funny. We’ll hang out with them.”