NFHS Network Rooted in Our Back Yards
August 28, 2014
By Jack Roberts
MHSAA Executive Director
Throughout my nearly 28-year tenure with the MHSAA, I have been a consistent and outspoken critic of our national organization, the National Federation of State High School Associations (NFHS), whenever it attempted an initiative that I saw purposed more for its own promotion than as a needed service for its member associations and their member schools.
When its strategy for service was to promote a “national presence” for the NFHS, I objected. I have never felt that national tournaments or national telecasts would be of the slightest benefit to 99 percent of the MHSAA’s member schools; and worse, I have always believed that those initiatives would tend to corrupt the one percent involved.
So it may have come as a surprise to some of my colleagues in this state and my counterparts across the country when I became an early advocate of the NFHS Network and now serve as the network’s first president.
The definitive difference between the NFHS Network and earlier talk of national tournaments and telecasts is that the network’s thrust is local, not national. In fact, it’s hyper-local.
The heart of the NFHS Network consists of the season-ending tournaments of statewide high school associations across the U.S. The NFHS Network produced Internet broadcasts of at least the culminating contests for most of the sports sponsored by most of the three dozen state associations contributing content during 2013-14, the network’s first year of operation.
While state high school associations provide an immense potential for content, there are only 51 member associations of the NFHS, in contrast to the coast-to-coast pool of nearly 20,000 member high schools these associations serve. It is this local content through the School Broadcasting Program that gives the network its legs. The aggregation of all this content is the magnet to draw media partners, sponsors and subscribers; and it is this local emphasis that attracted my support of the concept, and now my service to the network board of directors.
School sports is first, last and always about local teams. And it’s not just high-profile sports and varsity teams; it’s just as much about lower profile programs and subvarsity events.
There are more school-sponsored football games in Michigan during one week than there are NFL games across the U.S. all season long. There are more school-sponsored basketball games in Michigan during one week than there are NBA games across the U.S. all season. And we serve two dozen other sports as well.
Together, the MHSAA and the SBP can provide enough live and on-demand Internet programming to provide MHSAA.tv with authentic high school sports broadcasts 24 hours a day, seven days a week, 365 days each year. And those who subscribe to Internet broadcasts on MHSAA.tv have access to content from the local school and state association level from coast to coast and border to border.
The success of the NFHS Network will not be “made-for-TV” national-scope tournaments or matchups between teams with the most highly recruited players. Our success will come from the aggregation of thousands of typical local rivalries that are played all school year long in every nook of this state and every cranny of our nation.
At least while I’m involved, the NFHS Network will be true to the mission of school-based sports and uplift the values for which educational athletics have always stood.
For years, school sports have stood apart from non-school sports as the preferred brand of youth sports because we offered letter jackets, pep assemblies, pep bands, marching bands, cheerleaders and homecomings. Going forward, school sports will also stand apart from other youth sports because of the NFHS Network.
Battle of the Fans: Halftime is G.R. Christian's Time
January 29, 2012
GRAND RAPIDS – For many high school hoops fans, halftime is a break – perhaps an opportunity to grab a pop or some popcorn, catch up with old friends, or at least take a seat and catch a breath.
But for the Grand Rapids Christian student cheering section, it’s no time for rest. Those 10 minutes might be when Eagle Nation does its best work.
For this “Battle of the Fans” finalist and its six senior leaders, halftime is their time. Some schools play music between halves, or run contests on the floor. At Grand Rapids Christian, everyone knows that after two quarters of supporting the play on the court, the halftime action is in the stands.
It’s cheer after cheer after cheer, with only a few 20-second breaks along the way.
“People get into it, and it’s over in a flash,” senior Jesse Ludema said.
“We frown on down time,” senior Evan Metcalf added. “You can have down time when you get home.”
Grand Rapids Christian is one of five finalists for the MHSAA Student Advisory Council’s “Battle of the Fans” competition. MHSAA staff visited both the Eagles and Reese on Friday after starting the tour Jan. 21 at Frankenmuth. Trips will be made to both Rockford and Petoskey over the next three weeks, with videos posted of all five finalists on the MHSAA Facebook page. After an online vote and SAC discussion, the winner will be announced on Feb. 24. Clips from all five MHSAA-produced videos will be shown during the Girls and Boys Basketball Finals in March at the Breslin Center.
Eagle Nation prides itself on bringing the same enthusiasm to every game. But it was tough to ignore the extra juice Friday, with Grand Rapids Christian facing rival East Grand Rapids. The schools are just 2.5 miles apart, and their two football games this fall received hype statewide.
Eagle Nation’s senior leaders contributed in those grudge matches as well – but from their spots in the stands. “Our school is better served with us in the stands than on the field,” senior Joe Schierbeek laughed.
Ludema sarcastically agreed: “They don’t need my ‘huge’ muscles; they need our loud voices.”
So what happened when Grand Rapids Christian’s second-quarter buzzer sounded?
Students go bananas in a cheer led by costumed senior leader Cody Powers. Each Eagles class – seniors through freshmen – takes its turn doing a collective hip shake, a favorite in the Eagle’s Nest. A boxer throws left and right uppercuts before landing a knockout blow that falls the entire section backward. And on this night, Michigan State basketball coach Tom Izzo was in attendance and got some love from Eagle Nation – although it is only unconfirmed speculation that Izzo was there to check in on the “Battle of the Fans” craze.
Eagle Nation plans a theme for every home game, and Friday was all about neon. More than 400 students packed the sections behind the north basket, glowing in all hues of neon covering T-shirts, tank tops, pants, socks and head bands. Those six leaders each wore a hot pink tank top, with one letter painted on each spelling E-A-G-L-E-S. With help of the administration, the leaders even sold bright $1 bandannas to everyone in the student section to top off the neon look. Even the basketball team got into the act: Players surprised their classmates by wearing neon-green ankle tape and those same neon bandannas during warm-ups.
While Eagle Nation had been loud in the past, this level of organization debuted this school year. Before, the students were always told to just cheer louder, but without much of a plan. Now, there’s a Facebook group. Theme nights are mentioned with other school announcements. On Friday, leaders held a lunchtime pep assembly for student section members, and they had a similar training assembly with eighth graders earlier last week.
Leaders also take seriously the word “Christian” spelled out in the name on their team's uniforms. Being an example of their faith is a priority.
“People don’t see what happens in our school every day. And when they come to games, they see our student section, and they take that as an example of who we are as a school,” Powers said. “So we want to show them who are, and that’s why we value character.”
“That’s not to say we don’t get rowdy, though,” Schierbeek quickly interjected.
In the end, it’s all about having fun – a theme that played loudly in Frankenmuth as well. Metcalf watched the Frankenmuth video with a big smile. “Let’s visit them,” he said. "We can have a fan section dance party.”
But first the focus is on winning the “Battle of the Fans,” which to this student section is its “state finals.”
With his voice almost gone, Ludema gave some advice to the other finalists.
“Cheer loud,” he said. “And get some throat lozenges.”
View Grand Rapids Christian's application video, created by GRCHS senior Andrew Pruim.
PHOTOS by Grand Rapids Christian junior Janina Pollatz.Report by the MHSAA's Andy Frushour.