NFHS Network Rooted in Our Back Yards
August 28, 2014
By Jack Roberts
MHSAA Executive Director
Throughout my nearly 28-year tenure with the MHSAA, I have been a consistent and outspoken critic of our national organization, the National Federation of State High School Associations (NFHS), whenever it attempted an initiative that I saw purposed more for its own promotion than as a needed service for its member associations and their member schools.
When its strategy for service was to promote a “national presence” for the NFHS, I objected. I have never felt that national tournaments or national telecasts would be of the slightest benefit to 99 percent of the MHSAA’s member schools; and worse, I have always believed that those initiatives would tend to corrupt the one percent involved.
So it may have come as a surprise to some of my colleagues in this state and my counterparts across the country when I became an early advocate of the NFHS Network and now serve as the network’s first president.
The definitive difference between the NFHS Network and earlier talk of national tournaments and telecasts is that the network’s thrust is local, not national. In fact, it’s hyper-local.
The heart of the NFHS Network consists of the season-ending tournaments of statewide high school associations across the U.S. The NFHS Network produced Internet broadcasts of at least the culminating contests for most of the sports sponsored by most of the three dozen state associations contributing content during 2013-14, the network’s first year of operation.
While state high school associations provide an immense potential for content, there are only 51 member associations of the NFHS, in contrast to the coast-to-coast pool of nearly 20,000 member high schools these associations serve. It is this local content through the School Broadcasting Program that gives the network its legs. The aggregation of all this content is the magnet to draw media partners, sponsors and subscribers; and it is this local emphasis that attracted my support of the concept, and now my service to the network board of directors.
School sports is first, last and always about local teams. And it’s not just high-profile sports and varsity teams; it’s just as much about lower profile programs and subvarsity events.
There are more school-sponsored football games in Michigan during one week than there are NFL games across the U.S. all season long. There are more school-sponsored basketball games in Michigan during one week than there are NBA games across the U.S. all season. And we serve two dozen other sports as well.
Together, the MHSAA and the SBP can provide enough live and on-demand Internet programming to provide MHSAA.tv with authentic high school sports broadcasts 24 hours a day, seven days a week, 365 days each year. And those who subscribe to Internet broadcasts on MHSAA.tv have access to content from the local school and state association level from coast to coast and border to border.
The success of the NFHS Network will not be “made-for-TV” national-scope tournaments or matchups between teams with the most highly recruited players. Our success will come from the aggregation of thousands of typical local rivalries that are played all school year long in every nook of this state and every cranny of our nation.
At least while I’m involved, the NFHS Network will be true to the mission of school-based sports and uplift the values for which educational athletics have always stood.
For years, school sports have stood apart from non-school sports as the preferred brand of youth sports because we offered letter jackets, pep assemblies, pep bands, marching bands, cheerleaders and homecomings. Going forward, school sports will also stand apart from other youth sports because of the NFHS Network.
Battle of the Fans: Small Town, Big Reese Spirit
January 30, 2012
REESE – Everything about Reese is small – the dot on the map, the town itself, its population, its number of retail stores, the high school gym.
But one thing looms large, especially for opponents stepping into the school’s gym this winter: the spirit of the Rowdy Rockets.
Town folk will tell you. On a blustery Friday night in Reese, there isn’t much to discuss in the way of making plans. They’re already made. If the boys or girls basketball team is playing at home, the gym on S. Van Buren Road is the only place to be.
“You get more than 20 people there, it’s like 80 percent of Reese,” junior Nick Arnold said. “After the games, we hold town meetings.”
All joking aside, it was the hot spot again Friday night for a Greater Thumb Conference boys varsity match-up with Cass City. By the third quarter of the junior varsity contest, the bleachers were nearly full.
Reese is one of five finalists for the MHSAA Student Advisory Council’s “Battle of the Fans” competition. MHSAA staff visited both the Rockets and Grand Rapids Christian on Friday after starting the tour Jan. 21 at Frankenmuth. Trips will be made to both Rockford and Petoskey over the next three weeks, with videos of all five finalists posted on the MHSAA Facebook page. After an online vote and SAC discussion, the winner will be announced on Feb. 24. Clips from all five MHSAA-produced videos will be shown during the Girls and Boys Basketball Finals in March at the Breslin Center.
The full bleachers are great news for a school that struggled some in recent seasons to get good student turnout. Few would show up, or show little enthusiasm. That led to grumbling in the parent section about the lack of support. 
Last season, that began to change as a group of student leaders began to emerge and organize what today has become the Rowdy Rockets.
“Our student section is absolutely awesome. I love the energy, the excitement, the positive,” Reese athletic director Dave Derocher said.
“You just get that one person,” junior Drea Ramirez said. “And that one person will start a fire.”
Students streamed into the stands Friday covered in maroon and gold – not by choice, but by mandate.
That directive came during a 20-minute pep assembly at the end of the school day during which the Pep Club solidified the section’s cheers for that night’s game.
“We told them this afternoon, ‘You aren’t getting in if you’re not wearing the colors,’” junior Kyle Yatsevich said.
The Rowdy Rockets kicked things off by forming a fan tunnel for the hoops team to run through during its grand entrance. It was hard to tell who was more fired up, fans or players.
The first instruction given from the bleachers during the opening quarter was one of a decidedly less rowdy nature. The entire section sat in silence for nearly half of the first period of play – by design. Then Reese scored its sixth point – and roughly 150 students (of about 350 in the student body total) launched from their seats and screamed for the entirety of the ensuing Cass City possession. The silent treatment had officially ended.
There weren’t many quiet moments to be had inside the gym thereafter. Repeats of “DE-FENSE,” the always-popular “spirit fingers” during Reese free throws and plenty of pre-planned cheers involving change in possession put exclamation points on game play throughout the night.
Two sing-a-longs in particular brought the section to a boil: arms flailed during “YMCA,” and voices carried during a (surprisingly well-sung) version of Journey’s “Don’t Stop Believin.’” The sea of maroon and gold was unified in nearly everything it did, including a fan roller coaster that would rival any student section.
Halftime also brought that feeling of unity. The Reese Pom team darted onto the floor, but only after the entire student section had rushed to snag seats on the hardwood in front of the team benches. Rowdy Rockets sat in appreciation of the two-minute routine and then cheered for their schoolmates, just as they had done all evening for the basketball squad. Senior Pep Club leader Cassidy Stephens instigated the class-by-class Tug-of-War contest that completed the halftime festivities.
Throughout the evening, the theme of all-encompassing support was especially clear.
“Why would you want to take and follow someone who always is pessimistic, down in the dumps,” Arnold added. “You’ve gotta be up and cheery. I’m not saying we’re all walking around as Pippy Longstocking. But we’re pretty happy people. … You’re always leading by example.”
In the end, the Rockets pulled out a win over Cass City – and in a way that only a small-town gym can attest, the fans took as much pride in that victory as the players themselves.
They played to the point Arnold had made during the assembly earlier that day.
“We always try to be positive and loud. Those are the hallmarks of our student section,” he said. “We want to be the sixth man on the court.”
Check back Tuesday afternoon for video of the Rowdy Rockets in action.
PHOTOS by Reese senior Katie Ackerman and junior Abbie Gnatkowski. Report by the MHSAA's Andi Osters.