Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
And the 2022 BOTF Winner is ...
By
Geoff Kimmerly
MHSAA.com senior editor
February 17, 2022
Few have studied up for the MHSAA’s Battle of the Fans as much as Traverse City West senior Patrick Guiney did before the start of this year’s BOTF X competition.
He watched all of the finalists’ videos from the first nine years, and many of the semifinalists’ as well, diving in to uncover the best strategies to help he and his classmates deliver the Bleacher Creatures their second BOTF championship.
Of course, he watched all of Traverse City West’s past videos too, trying to see if those past sections had done something well that the current Creatures should incorporate this year, and to figure out where those past sections may have fallen short.
But watching all of those schools, his and others, also left a pretty significant impression about what BOTF, and more generally student sections, should be about.
“I think it’s really about bringing people together, leaving whatever is going on just letting go of it for a while and enjoying a big game with your friends,” Guiney said. “Maybe meeting some new people, and knowing that no matter what you’ll be welcomed with open arms. It’s just a really positive environment that I feel everybody should be part of because (student sections) are just so much fun.”
The Bleacher Creatures have had a ton of fun this school year. And they’ve earned statewide fame to add to their memories of the experience.
Traverse City West will accept its Battle of the Fans X championship banner during halftime of the first Division 2 Boys Basketball Semifinal on March 25 at Michigan State University’s Breslin Center. Finalists Buchanan and Midland Dow also have been invited to Breslin to be honored for this season’s achievement.
Traverse City West was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter, Instagram and TikTok sites. A total of 8,964 social media votes was received. The addition of TikTok this year added to the engagement substantially, as TikToks using the hashtag #MHSAABOTF2022 were viewed more than 700,000 times.
The Student Advisory Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun. Nine semifinalists were selected from the original application group before Buchanan, Midland Dow and Traverse City West were chosen for MHSAA visits. Howell, Imlay City, North Muskegon, Petersburg Summerfield, Spring Lake and Yale also were semifinalists.
In addition to their other championship year, the Bleacher Creatures also were finalists in 2014 and 2017. Buchanan was a finalist for the seventh time this winter and has won championships in 2013, 2018 and 2020. Midland Dow entered the competition this year for the first time.
Below are our final takeaways from this year’s finalist visits:
Community Doesn’t Graduate: Buchanan
What we saw: At a game otherwise moderately attended by adults and opposing students, The Herd was out in force – as usual. After 10 years of Battle of the Fans, Buchanan students have reached a point in history where cheering on their teams and showing tons of spirit is all they’ve known – and especially as high school leaders have traveled to the middle and elementary schools every year to cultivate that culture. Herd leaders make games into gatherings, and this was just another during a year full of them as COVID-19 has eased. We watched this year’s Herd cheer the boys basketball team to a big win, but also sing and dance and just enjoy being back with each other in the stands, with plenty of representation from throughout the school as nearly half the student body showed.
Why we’re fans: A question we discuss after every BOTF visit is if we would’ve wanted to be part of the cheering section we just watched – and we’ve always left Buchanan with a resounding “Yes.” We’ve said this before, but every school would be served to replicate or at least borrow some of what Buchanan has created over the last decade. The relationships between high school leaders and the younger students who are following them, the ties between the athletes and their classmates cheering for them, and the connections between current Herd members and the people who came before them defines community.
Accept the Challenge Award: Midland Dow
What we saw: First-time BOTF applicant Dow will always have our respect for becoming the first to invite the MHSAA to an away game. The schedule caused them to bring us instead to Midland High, but the Chargers really impressed us with their organization, positivity and engagement throughout the game despite the rival Chemics’ win on the court. We dug the Doctors & Nurses theme and especially the fundraiser (again, at a road game) to buy snacks for local emergency room workers. Also notable – Dow has state-ranked girls basketball and hockey teams this winter, and the Chargers’ leadership includes members of both who put in additional time to make this section spark on top of commitments to those title-chasing sports teams.
Why we’re fans: The road game wasn’t the only challenge Dow accepted this school year. Of course, all of our finalists were left to restart their sections after COVID-19 spectator limits over the last 18 months, and Dow did so in a way others should copy – notably, stepping up their social media game and becoming a force not just at football and basketball but volleyball, soccer and hockey as well. Dow has had a section in years past but raised its game this fall and winter. We’re looking forward to seeing more – and next time at “Herb’s House” for a Dow home game.
Battle of the Fans champion: Traverse City West
What we saw: First off, possibly more fans than we’ve seen before, and stacked from the first row to the top of the high-rising bleachers. After past visits with the Bleacher Creatures, we were plenty familiar with the section’s organizational structure and leadership by its student senate, but we really admire how this year’s senators have embraced a fresh look to attract students from all grades and all activities to be part of the fun. Frankly, the Men’s Dance Team performance at halftime was pretty impressive – especially the aerials – and we can’t say enough about how much the drumline brings to the overall atmosphere of the game, especially working with the student section to rally the home team. Guiney regularly conducts interviews with fans in the stands and athletes from the various teams (and previously actors from the theater cast too) that are some parts serious but most parts silly, and getting all of those voices involved adds to the feeling of togetherness.
Why we’re fans: We’ve seen big crowds before. We’ve seen fans get crazy and sing and dance. We’ve seen fun halftime shows and entertaining quarter-break antics. All make student sections awesome.
But what really stuck out about this year’s Bleacher Creatures is the lengths they undertake to make a 1,600-student school feel much smaller. Leaders told us stories about how in past years, the school’s senate and by extension the Bleacher Creatures were thought to be just for the “cool kids” or certain social groups, and busting that reputation was a goal as the section reunited in the fall.
What they’ve achieved that way is a much more meaningful legacy that will be passed on by this year’s seniors, along with a revived championship student section.
Guiney and his classmates may be living it right now, but the significance isn't lost on them.
"I remember talking with some of my close friends who also (are involved) with the student section, during the early stages of this," he recalled. "(Saying) if we can win this and make our impact, that will last for a long time, and that will definitely fuel students of the future.
"I know that inspiring those kids and showing them how awesome a student section can be will definitely have a positive impact on the future of TC West and ensure that kids will be able to go to student sections with the same energy and have the same amount of fun. Because everybody deserves to have that experience."
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
Check out below our stories and videos behind the finalists. (Photos by Alan Newton/Newton Photography; click for more from this BOTF visit.)
Buchanan
Read all about it: Buchanan's 'Herd' Begins New Era with Same Bucks Energy
Midland Dow
Read all about it: Dow Aims to Give Teams Advantage with Charger Spirit
Traverse City West
Read all about it: West's Creatures Filling Bleachers with Support for Titans Teams