Welcome to the Woods: Small Town, Big Heart

February 18, 2013

By Geoff Kimmerly
Second Half editor

BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.

“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans. 

The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.

Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border. 

Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall. 

“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend. 

“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”

Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half. 

Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events. 

Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”

Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion. 

When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal. 

But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model. 

Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said. 

The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods. 

Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.

The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students. 

Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.” 

“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.

“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”

“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”

There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart. 

Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites. 

“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.” 

Swem’s reply simply said it all: 

“Herd dat.”

Subway is sponsor of this season's Battle of the Fans II contest.

PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen."  (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)

'Creatures' Build Beaverton Legacy

January 20, 2015

By Geoff Kimmerly
Second Half editor

BEAVERTON – Nate O’Brien has had a hand in his share of traditions at Beaverton High School.

He’ll be the latest of two generations to graduate this spring, and in the fall he quarterbacked the football team to its best record since 2000. For the last two basketball seasons, he’s been honored as caretaker of the Beaver Slide – literally, a chest slide across the floor to Beaverton’s bench to end pre-game warmups – while suiting up for coach Roy Johnston, the second-winningest in MHSAA boys hoops history. On Friday, the Beavers continued a series with rival Gladwin played for Butch, a stuffed animal trophy awarded to the yearly winner in football and boys basketball since 1937.

But O’Brien already is looking forward to watching another legacy continue when his time as a student is done this spring.  

In a few years, he’ll be sitting at basketball games with parents instead – and will watch and cheer the next generation of “Bleacher Creatures” as they continue a local point of pride he and his classmates raised to statewide renown.  

“I want to sit on the other side of the bleachers and watch the student section, what we built, just start going crazy,” O’Brien said. “Help them with ‘Go Red! Go White!’ and see what they do.”

In the meantime, he and the rest of the current Creatures will continue to build a legacy that includes last season’s “Battle of the Fans” championship.

BOTF III champion Beaverton is again a finalist to be named the MHSAA’s top high school student section, and Friday hosted the first visit of this season’s MHSAA finalists tour.  The MHSAA next will visit Yale, this Friday, followed by Buchanan, St. Johns and Dowagiac leading up to the naming of this year’s champion Feb. 20. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 17, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion after that vote has concluded.

Not much has changed – in the best possible way – since last year’s Beaverton visit.

A brief review:

The original Bleacher Creatures emerged in 1979 and gained steam during the Beaverton boys basketball team’s run to the MHSAA Class C Semifinals in 1984. The section continued to thrive and now counts at least a handful of second-generation cheerers in its fourth decade.

While notable and popular, the Creatures weren’t always completely appropriate. That changed when the section became a spirit club in 2013-14; hierarchy was created complete with officers, video, photo and music coordinators and creative and fundraising leaders. They led some philosophical changes – notably refocusing the section’s fervor toward positivity and fun – and won a close race for the BOTF III title. 

Then came serving as grand marshals of the town’s July 4 parade and a suggestion from one of the state’s Division II men’s basketball coaches that section leaders give his school a look for college – with the idea that they could start something similar at his university. Johnston, who has coached since 1971, told senior Jen Eaton her efforts had made school more fun again. All the while, the Creatures saw as an always-supportive community supplied even more – and they began planning for a run at the first repeat championship in BOTF’s brief history.

Make no mistake – last year’s push for change was motivated by the opportunity to win Battle of the Fans. This year’s effort is driven by the same – but has become much more for a group of section leaders who also played the major roles in 2013-14: seniors Drew Porter, Janessa Killian, Breanna Frasher, Eaton and O’Brien and junior Braeden Wolfe.

“I’ve learned through (BOTF) how important positivity is. I can remember coming (to games) when I was younger and hearing some of the things our student section would say, and you’d be like, ‘Wow, that’s not good for a sixth grader to hear,’” Frasher said. “Even as freshman I’d hear people say stuff and think that’s not OK. Now when we’re looking up chants on YouTube, trying to find new things, we’re like, ‘No, we can’t do that. That’s not in the realm of good sportsmanship.’ We’ve definitely learned how to be good sports.”

They’ve had to adjust to a few changes this school year; most notably seventh and eighth graders moving into the high school this fall, along with a new principal and athletic director. But those changes also provided opportunities for the section.

“It felt like we had to go above and beyond what we did last year,” Porter said. “When we won last year, it set a bar. Other schools are gunning to beat us because we won last year, so we have to do whatever is in our power to one-up ourselves.”

Porter spoke with the seventh and eighth graders, a meeting that drew about 25 students a year ago. This time? Standing room only with closer to 75. 

Leaders decided the best way to get better was to get more creative and asked classmates over Facebook for ideas – and got valuable response. Relying on what they’ve learned about logistics and sportsmanship, the Creatures ended up with a repertoire that included their traditional cheers and chants during game action and a variety of “skits” for the breaks and halftime – including their tradition of Moses parting the “Red Sea” and also a first-time appearance by Barbie and a powerful dunk over 6-foot-8 athletic director Ryan Roberts under a mini hoop. “We want the crowd to laugh their guts out or think, ‘That’s a really good idea,’” Wolfe said.

Successors have been identified; sophomore Austin Rhodes is the club’s current vice president and with Wolfe will continue as leaders after these seniors are gone, and Eaton will hand the technical work to a freshman who approached her about the club on the first day of school.

They’ll take over with a wealth of knowledge learned during the Battle of the Fans run – notably, how to rally the school’s 420 students to support their teams, but also how to do so in the correct and championship-caliber way.

“It became such a greater thing that I ever thought it was going to (be),” Wolfe said. “Starting off, I was like, ‘It’s the school student section; this is cool.’ But I never thought it was going to be something where you’re walking through the streets of Beaverton and people notice you for doing that. I never thought it would be something that people remembered you for. It’s awesome that it’s going to be.”

PHOTOS: (Top) Beaverton "Bleacher Creatures" cheer on their boys basketball team Friday against Gladwin. (Middle) Seniors Breanne Frasher, Janessa Killian and Jen Eaton are among leaders of the school's student cheering section. (Photos courtesy of Bob Frei.)