Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
And the 2015 BOTF Winner is ...
February 20, 2015
By Geoff Kimmerly
Second Half editor
Sydney Brooks always has taken pride in her town, even as classmates talked about how there was nothing to do in Dowagiac and how they couldn’t wait to leave when high school was done.
Turns out there’s a lot of fun to be had in her school’s corner of the southwestern Lower Peninsula, and it’s come full circle for the “Attack” – Dowagiac’s student section and this season’s MHSAA Battle of the Fans IV champion.
Dowagiac’s success was accomplished in steps – starting with the formation of the “Chieftain Heart” spirit club three years ago, then the establishment of a “Front Row Crew” last year to get the Attack in Battle of the Fans shape.
This winter, that heart beat stronger than ever, not just in the stands at high school basketball games, but throughout the entire community.
“Before, everybody thought we were just a normal small town. But when everybody comes together – from this whole experience, we’ve learned teamwork,” Brooks said. “The whole town learned to work together, become united. We learned how much it pays off to work together, how much hard work can pay off.
“We worked so hard, and the community worked so hard. We’ve accomplished so much. I’m so proud of Dowagiac.”
The Attack will accept its MHSAA championship banner during the 6 p.m. Class B Boys Basketball Semifinal on March 27 at Michigan State University’s Breslin Center. The other four finalists also will be invited to Breslin to receive rewards for this season’s achievement.
Dowagiac was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter and Instagram sites. A total of 22,673 social media votes were received, with those results then equated against a school’s enrollment.
The Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun.
Dowagiac and then Buchanan received the majority of public social media support, finishing among the top three in all four ways votes were accepted (Facebook likes and shares, Twitter re-tweets and Instagram likes). Some of the more interesting comments made on Second Half stories this week came from alumni of those schools, the oldest a graduate from 50 years ago.
Other numbers to consider from this season's contest: The application videos have been watched nearly 28,000 times, and the MHSAA-produced videos from our tour stops have more than 8,600 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 19,078 times as of 8:30 this morning.
This has been one of the coldest winters we can remember, but our Battle of the Fans finalists gave us warm welcomes the last five Friday nights. Here’s what we’ll remember most about each:
Showtime Award: Beaverton
What we saw: The reigning champion hosted the first stop on this season’s finalists tour and reminded us why it won BOTF III with a packed gym and an almost identical group of student leaders who keyed the section’s rise in 2013-14. The Bleacher Creatures put their focus this winter on adding more fun to breaks in play, and had something entertaining lined up for every timeout. Tradition runs deep for a student section that got its start in 1979, and the Creatures supply plenty of fun for the rest of the fans in addition to support for a pair of varsity basketball teams that are a combined 39-2.
Why we’re fans: Starting with the “Beaver Slide,” through the “Parting of the Red Sea” and a dunk into a mini hoop over 6-foot-8 athletic director Ryan Roberts, the Creatures always gave us something to watch. They do their part by amping up the party in the stands to go with the strong basketball being played on the floor. They’ve mastered the ability to bring together an entire student body and continue to set an example for creativity – their ideas no doubt will be picked up by other sections heading into 2015-16 and beyond.
Leave a Legacy Award: Buchanan
What we saw: The Herd made its third straight BOTF Finals and continues to be held in highest regard all over this state – and in some cases, by schools outside Michigan that have learned of Buchanan’s success in rallying students all the way to its elementary buildings. “The Woods” once again was filled for our visit, with students doing what has drawn admiration these last few years – cheering hard for their classmates on the floor and having a blast during breaks. The halftime rendition of “High School Musical” is an all-time highlight of the contest’s four-year history.
Why we’re fans: What more can be said? No section in Michigan has served as a stronger ambassador for how a strong student section can change the culture of not just a school, but an entire community. No other section in Michigan is referred to as often by schools trying to create the same. We see Buchanan’s influences on schools not only from their southwest corner, but all over the state. The Herd may not have won BOTF for a second time in three years, but Buchanan certainly has made its mark, again – and created something we hope continues for years to come.
Guts for Glory Award: St. Johns
What we saw: A new way for this school’s enthusiastic students to support their teams – and positive energy that’s just starting to boil. St. Johns was our largest finalist this season, and represented as such filling a corner of its gym to the top row for the 6 p.m. boys game and with most of the students staying for the start of the girls game played after. Despite a 12-point loss by the boys team, St. Johns fans stayed engaged throughout, with help from the band, cheerleaders and dance team – and showed us a few things we hadn’t seen before, including a nice take on the sport of curling and a full student body domino fall that started at center court.
Why we’re fans: We’ve heard a lot of transformation stories over the last four years, but St. Johns’ student leaders have had one of the tougher goes since forming their Student Athletic Leadership Committee three years ago. Athletic directors can take a lot of steps to get the ball rolling – and in this case, Chris Ervin sent leaders to the last two MHSAA Sportsmanship Summits and provided plenty of support. But the battle for a strong student cheering section is often won in a school’s hallways, where leaders must convince their classmates to buy in. St. Johns’ leaders considered giving up before a breakthrough this winter – and we’re glad they kept up the good fight.
Bring the Noise Award: Yale
What we saw: It’s more what we heard – a collective roar so loud it left a noticeable fuzziness in our ears when the game was done. More than 400 students whipped a quarter of Yale’s gym into a game-long frenzy that no doubt would make playing in front of Kohler’s Krazies (named in honor of boys basketball coach Garnett Kohler) a tougher task than merely trying to stand up to a team that is 15-1 this season. The Krazies added in some nice backflips and a superintendent-led roller coaster during breaks in play – but those and other sideshows were merely to keep the crowd’s attention and not meant to become the main event.
Why we’re fans: The sheer power of this section knocked us back – in a good way. The first fans for a varsity doubleheader began showing at 4:30 p.m. for a 6 p.m. opening tip, and that’s the kind of passion we’ll always cheer on. But the best part was learning how the Krazies, over only a few months this winter, have turned their student body into a tighter-knit community, and then extended that effort to the community of Yale as a whole by incorporating adults into their cheers and raising money to help out a few of the town’s less fortunate.
Battle of the Fans champion: Dowagiac
What we saw: Wow. The vision of hundreds of orange-clad Dowagiac fans bouncing back and forth as the school’s flag was waved is something we won’t forget. The Attack wore shirts printed with “Dowagiac United,” and there’s little that’s more impressive than watching a large group of fans organized and following its leaders en masse – while adding a ton to an already intense game atmosphere. Like BOTF’s champions past, Dowagiac’s section just looks like the fun place to be. The teachers are involved. The band is involved. The elementary schools made videos to join in the fun. The city office made a video showing its support. The Attack is certainly catchy – and we’ve bought in as well.
Why we’re fans: We appreciate how much work has been done to build school spirit over the last three years, and could feel the buzz immediately after walking in the front door. Dowagiac’s student leaders have been pounding on the door, figuratively speaking, and the student section this year is proof they finally pushed through. The sea of orange shirts was not an optical illusion Friday; the gym was filled to its 1,100 fan capacity, with the band and adults across from the students helping to form a blanket of “Dowagiac United” at the doors. And again, that’s not just a slogan; students from the “Front Row Crew” all the way to the top of the stands stayed engaged despite their team getting up by a big margin early, were impressively together on whatever chants the leaders started, and were joined by many of the adults as they enjoyed a booming soundtrack from the band and English teacher Dustin Cornelius, the Attack advisor and also game deejay. Students may have complained a few years ago about having nothing in town to do; now they’ve got plenty of opportunities, along with the rest of their community, to join in something special.
“It was never true that there is nothing to do in Dowagiac. People just didn’t believe there was, and didn’t want to believe there was,” Brooks said. “Now everybody knows there is something to do. We are a great town, and people care a lot about them in this town."
What we found in Dowagiac is what all of our BOTF champions have had in common: All four created atmospheres that anyone entering the gym would want to join.
In fact, that can be said about all five of this season’s BOTF finalists – and once again, clips from all five MHSAA tour stops will be shown on the main scoreboard during the Girls and Boys Basketball Finals in March at the Breslin Center.
We continue to cheer on these students sections as we learn how much their work has helped other schools transform not just their bleachers, but life in the hallways as well. During each of the last three Battles of the Fans, we’ve heard of how new sections learned from those that have competed before them, either at Sportsmanship Summits or by watching the videos from the first years of the contest. Buchanan and Beaverton can both enjoy assists on Dowagiac’s championship this winter – the Attack certainly gained input from their regional neighbor’s example, and leaders showed last year’s Beaverton video to the entire student body when getting this season’s section of the ground.
But in the end, Dowagiac’s leaders still had to take everything they’d learned not just from others but from their own experiences of trial and error to arrive at this point. This Battle of the Fans championship is one reward – but only a highlight from what an entire community can take pride in every game night.
Battle of the Fans IV is sponsored in part by Milk Means More.
Click to check out our stories and videos behind the finalists. Also, click to see student-produced videos from all sections that entered the contest. (Photo courtesy of Scott Rose.)