Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
'Green Machine' Gears Up for BOTF V
January 26, 2016
By Geoff Kimmerly
Second Half editor
MUSKEGON – Lots of cheering. Lots of smiles. Everyone in beach gear and standing for a girls basketball game – flippers and all.
The first revving of Western Michigan Christian’s “Green Machine” this winter won’t soon be forgotten by leaders charged this fall with organizing the few hundred students who now regularly fill a corner of the Warriors’ gym to cheer on their classmates.
“It was like, ‘Whoa,’” senior Christopher Visser remembered of that first game together. Freshman Tyler Somers left with an impression that “we can do this.”
“It gave us a lot of confidence,” senior Lily Vander Molen said during Saturday’s Battle of the Fans finalists visit. “Like wow, this is our first try. Look at the great response we’ve gotten. It made me really proud of our school.”
The first four years of Battle of the Fans have uncovered common strategies for nurturing a strong student cheering section. Still, there isn’t a book explaining how to get one started.
WMC’s “mechanics” came up with a blueprint that over a few months has organized an already-enthusiastic student body of nearly 300 and made it a model for student sections statewide.
Western Michigan Christian was the second stop on this year’s BOTF finalists tour, which began with a trip to Yale on Jan. 15 and will continue with visits to Traverse City West, Munising and Charlotte over the next three weeks leading up to the naming of this year’s champion Feb. 19. The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 16, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion after that vote has concluded.
Here’s how the Green Machine joined the party:
The scene was set for success with a student body that admittedly feels bonded, both by its small size and shared faith. Students at least recognize the rest of their classmates and meet for all-school chapel services weekly – and like most schools with an organized student section, attended games together in the past but en masse only for the big ones.
Athletic director Josh Glerum got the ball rolling at first this fall, showing senior Nathan Landheer the video from last year’s visit to eventual Battle of the Fans champion Dowagiac. Still, the small group of leaders who attended the MHSAA’s Sportsmanship Summit on Nov. 16 in Kalamazoo didn’t really understand what they were getting into even as they were making the trip.
The Summit’s message of positive sportsmanship – and emphasis on Battle of the Fans – sunk in quickly.
“We've always had a really cool student-based student section, just a really cool environment. We've always had this really cool spirit,” junior Kaitlyn Van Hekken said. “Everyone wants to come out and cheer people on. After (the Summit), we were like, this is something that we can do. Let's expand on this, because we already have all the people for it.”
The three leaders came back and started to spread the message. They first met as “mechanics” – Glerum selected the representatives, including Landheer, Vander Molen, Visser, senior Maddy Heffron, Van Hekken and junior Dorie Bekins, sophomore Natalie Van Houwelingen and freshmen Somers and Sarah Moorhead – the Tuesday after the Summit and began hatching the plan.
They would work to have big crowds for Friday night home games – WMC parties students would look forward to all week. And they would point toward Battle of the Fans as the drive for participation.
“I love getting crazy, and I'm also a really competitive person. So if you're going to put me in a competition where all I have to do is get crazier than the other people, I will win that competition,” Visser said.
“We just know this school is super close, together. So basically it was just like, hey, let's go get all of our friends and do this thing.”
Communication had to be a focus – first to tell classmates there would be a student section, then to explain how the section would work.
And it needed a name.
Using Twitter, Snapchat, Survey Monkey and old-fashioned e-mail, students cast votes – Warrior Nation and Gang Green also were candidates – and Green Machine came out as the big winner.
Mechanics decided the key would be big turnouts immediately for the opening games for both the girls (Dec. 1) and boys basketball (Dec. 8) teams. They started planning themes for those games and preparing a list of cheers. They came up with contests for best costume for theme nights and games for students to play during halftime.
The mechanics took all of it to the student body during a pep assembly where each mechanic dressed up for a different theme, explained Battle of the Fans, what they learned at the Summit and showed the Dowagiac video to the entire school.
“I don’t know if we knew how to do anything,” Van Hekken said. “We’re like, maybe a pep assembly would work. We had an idea. Let’s just try a pep assembly, see how it goes. The response was overwhelmingly good.”
They circled that girls opener as a “Beach Night” and hoped for the best.
The best continues to get better.
For Saturday’s girls and boys games against Spring Lake, nearly 180 students filled one set of stands, with a sizable pep band filling the adjacent corner and a group of middle schoolers then packing half the baseline stands on the other side. WMC has four feeder middle schools, and mechanics have made sure to include those students to get them to not only participate this year, but take up the mission for years to come.
The cheers aren’t much different than what students have done in the past, but the intensity and participation are different, Landheer said. Students load into spirit buses for away games when available, rushing to the school office to reserve seats.
And the bond already present has grown tighter, with the Green Machine another way for a close-knit student community to feel even more inclusive.
“The coaches came up to me afterward (the first night) and said this is the best the girls have ever played; ‘Thank you for starting to lead the student the right way.’ That was my encouragement to keep going with these,” Landheer said.
“Even if you’re not involved in the sport of basketball, you can still come out on Friday nights and feel part of the team. We create a team on the court and a team in the stands, (and) we work together.”
PHOTOS: (Top) Western Michigan Christian students cheer on their boys basketball team Saturday night. (Middle) The Green Machine student section cheers for classmates during pregame introductions. (Below) Senior Christopher Visser waves the WMC flag to rev up the crowd. (Photos by Randy Riksen Photography.)