Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
'Creatures' Remain Way of Life at TC West
February 8, 2016
By Geoff Kimmerly
Second Half editor
TRAVERSE CITY – Being a member of Traverse City West’s “Bleacher Creatures” means joining 200 classmates at a District soccer game, when the other side brought 20, and then willing the team to an overtime win.
It’s being part of 100 students traveling hour to an opponent’s football Homecoming game – and then working to out-cheer the larger home crowd.
But it’s also uniting with 1,000 students by wearing blue one school day to raise money – a dollar for everyone wearing that color – for the Red Cross after the Paris terror attacks. And it’s taking part in what’s going on in the classroom and the hallway.
Summed up, it’s engaging in a school community that leaders proudly call tight-knit despite being made up of more than 1,600 students.
“It’s just become so deeply-rooted in who we are and what we do. It’s a culture within our school,” senior Cooper Kirby said. “Being a Bleacher Creature and getting involved and doing these things makes kids enjoy school more. I love going to school because I love being a Creature. … It’s a really big part of who I am and so many parts of our students – really a part of their character to care about each other and care about what we do and care about supporting our teams.
“And I’m not exaggerating, either.”
Traverse City West was the third stop on this year’s BOTF finalists tour, which also has included visits to Yale, Muskegon Western Michigan Christian and Munising and will finish with a trip to Charlotte on Friday. (Watch for the Munising report and video Wednesday and Charlotte’s on Feb. 15.) The public may vote for its favorite on the MHSAA’s Facebook, Twitter and Instagram sites beginning Feb. 16, with the MHSAA Student Advisory Council taking that vote into consideration when selecting the champion – which will be named Feb. 19 on Second Half.
West’s Bleacher Creatures were finalists as well in 2014 and fall under the direction of the school’s student senate. Kirby, this school year’s governor, is part of the Bucket Brigade, the group of 4-6 section leaders named for the buckets they pound during football games. Like previous leaders, he too is able to rattle off names from Bleacher Creature history, like 2008 governor and section founder Chase O’Black.
The student section’s leadership structure has remained much the same. Senators are elected by student vote, and in turn make up the heart of the student section and are charged with gathering as many participants as possible. But last year taught this year’s leaders a few lessons about taking action – and not taking a good thing for granted.
After two years of what they considered amazing sections, this year’s leaders felt a letdown in 2014-15. Some of it made sense – West provides many opportunities for student involvement, and students are invested in other things. But it also felt like spirit, and the Creatures’ efforts, were dwindling.
“My freshman year was amazing; I have so many great memories from sections,” said junior Dani Priest, a senate member. “Last year, it was, ‘Oh, this is fun. But we can do better.’ I think that almost motivated us for this year, especially (our) seniors.”
“I just wanted to make it the best senior year we absolutely could make it,” added Alex Tokie, also a senate member. “Making student sections absolutely insane and (having) absolutely the best sports programs we could make was just going to make my senior year that much better.”
At the first senate meeting of this school year, the group made invigorating school spirit a top goal. They got back to work creating new chants with ideas from the cheerleaders and assistance from the drum corps that during Thursday’s visit provided the soundtrack to the near-constant buzz of 400 students loaded in a section of bleachers at midcourt. The Creatures picked up a chant from a pair of exchange students from the Netherlands and upped their costume game with themes not seen elsewhere, dressing up like dads, chefs and Harry Potter. They also began selecting “Creatures of the Week” who are awarded couch seats in the front row based on their participation.
Senior Ryan Murray transferred to West in fall 2014 and bought in big-time to school spirit – this fall he was either playing soccer or watching volleyball five nights a week – but he still can’t quite believe how last year’s “mundane” student section has bounced back.
“There are kids passionate about it. To get 250 kids to show up to a game against Petoskey and have every single kid be excited to be there, to be crazy loud, to be dressed up – part of their persona is being there and being in their costumes and things like that,” Murray said. “It’s awesome.”
Communicating events and themes has always been a section strength. One of the lessons of last year is one that can apply at any school – the importance of leadership in giving action to the message. In West’s case, Kirby and his executive board are the start. Those five students then get the other senate seniors excited, and those seniors in turn pass on the energy to their friends, who pass it on to more. Soon, an entire school is following suit.
And in West’s case, that continues to mean cultivating a culture that has students wanting to be involved, creating memories and carrying on a legacy.
“I said at our first pep assembly that 20 years from now, you’re going to have a job. You’re still going to have a couch. You’re still going to have a TV. You’re not going to have student sections,” Kirby said. “You’re not going to have these opportunities.
“(Bleacher Creatures) are people who like to go to things, who enjoy high school and enjoy what they’re doing.”
PHOTOS: (Top) The Bleacher Creatures, 400 strong, stand together during Thursday's boys basketball game against Traverse City Central. (Middle) The Creatures follow their leaders in a chant. (Below) Leaders of the section pose after a halftime dance at center court. (Photos courtesy of Rick Sack.)