Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
5 Ways West’s Creatures Continue to Crush
January 24, 2017
By Geoff Kimmerly
Second Half editor
TRAVERSE CITY – We’ve worn a path on U.S. 127 and M-115 the last few years with nearly annual visits to Traverse City West to check out the Bleacher Creatures for Battle of the Fans.
The reigning BOTF champions have set that kind of standard as one of Michigan’s elite high school student cheering sections – and didn’t disappoint Friday as we dropped in for “Titans GameDay” and our second stop on this year’s finalists tour.
The breakdown: In addition to winning last year’s Battle of the Fans V, Traverse City West’s Bleacher Creatures have been finalists three of the contest’s six years. That being the case, we’re pretty well-versed in the section’s beginnings under founder Chase O’Black, who served as the school’s student senate governor in 2007-08. The Creatures are organized and managed by the senate, and during games led by a group of 4-6 section leaders who wear green and yellow-sprayed paint suits and make up the Bucket Brigade – named for the buckets they pound during football games and other outdoor events.
We visited for Friday’s boys basketball game against Alpena and met with seniors Liz Anton, Dani Priest and Sam Schriber and junior Connor Thompson. Below is our video report, followed by some of what makes the Creatures contenders again.
1. This year is more than a victory lap.
And that’s quickly obvious. West didn’t have school Friday and only a half-day Thursday, yet nearly 300 Creatures filled the student section despite a number of families getting out of town for the long weekend. But that's how West rolls. Leaders told us about how some of their classmates showed up at the gate for this fall’s football game against rival Traverse City Central at 8 a.m. so they could be sure to get near the front of that night’s section – missing class to secure a spot (which, of course, we do not condone). “After winning last year, there’s definitely a standard or an expectation we have to meet. The bar is way up there,” Schriber said. But last year’s BOTF championship also has this year’s leaders wanting the section to be a little different too. So while they’re drawing on some of the many cheers and chants that have become tradition over the last decade, they’re also working to keep things fresh. And more importantly, Priest pointed out, while last year’s BOTF effort was driven hard by the school’s senate, this year’s is really being carried by the student body as a whole.
2. Senate rules.
Traverse City West has two student-led government bodies. The student council is responsible for more of the traditional student government work, “behind-the-scenes” efforts like stocking the school’s food pantry and working on projects aimed at daily lives of their constituents. The student senate – of which Priest is this school year’s governor – is more the social chair planning activities that “make school more of an enjoyable place,” she said. The senate created the Bleacher Creatures and manages all student section activities, with the leader of the Bucket Brigade – this year Schriber – among the 29 senators. Each grade of nearly 400 elects six representatives, and five more are chosen at-large based in part on past service. The school has nearly 1,600 students, but Schriber said he thinks the senate connects with probably 80 percent in some way by hosting a variety of entertainment options. And Battle of the Fans is a daily part of the conversation.
3. They’re always coming up with new ideas.
After now 27 visits to Battle of the Fans finalists, we rarely run across a completely original idea. And of course West does a lot this year of its favorite stuff from last year and others before – they have plenty in their bag that are time-tested and get the crowd rolling. But we’ve got to give a big shout for some of the most imaginative game themes we’ve heard. During a boys soccer game in the fall, the Creatures dressed up as soccer moms, complete with snacks for halftime. That’s at least a little related to last year’s “dad” theme, where students dressed up like dads but drifted more toward looking like grandfathers instead. For another soccer game, the Creatures took a spin way off a “green screen” theme, making it a shrubbery game where they all brought branches from various bushes and trees and formed something of a wooded wave. “We always have our classic themes that are super easy for people to get involved in,” Priest said. “But sometimes for games where we expect a lower turnout, we’ll just do a weird one.”
4. They really love their school.
There’s no question. In the video above you’ll hear Priest talk about being emotionally tied to her work with the Bleacher Creatures, and that passion is similar to what we found with last year’s leaders as well. Take as another example the annual “Patriot Game” – that football game between West and Central that led students to line up at 8 a.m. to get the best seats for a game that regularly draws upward of 8,000 fans including most of both student bodies. In the video above you’ll see Creatures before the Friday's game reciting “The Creature Creed” below, written by Schriber and Thompson this winter and another example of what’s behind the section spirit.
5. Because tradition doesn’t graduate.
As noted at the start of this report, the Bleacher Creatures have been around for a decade, and during all three of our visits we’ve heard current leaders recount how the foundation was laid – in fact, a spirit scholarship has been created for a graduating senior in O’Black’s name. Because of the senate, there is an organized and expected handing down of leadership from year to year, and the Bucket Brigade has a similar succession plan, with a junior or two chosen for the brigade each year, and those juniors then in charge of filling out the group the following fall when they are seniors. Senate leaders have a plan to visit the junior high and teach some of the cheers to this year’s eighth graders – and although that idea hasn’t panned out yet, a group of about 20 middle schoolers occupied the adjacent section Friday and even got a “Future Creatures” chant directed their way from their high school mentors.
In their words
All of one, one for all: “Being an athlete, I think almost every athlete’s dream is to win a state championship with their team,” Schriber said. “(Winning BOTF) isn’t just like the soccer team winning states; this is the entire school winning the state championship. That’s just so cool. … Everyone was a part of it.
Let’s do this again: “I think what sets this year apart is we won last year, and I think some people are like, ‘Oh, we already won. Do we even have to try now?’” Thompson said. “But then you see those kids who are at Thirlby (Field for the Patriot Game) at 8 or 9 in the morning and it just makes you realize we care about it just as much as they did in 2008. It’s still a really big thing here at West.”
No time to waste: “There’s a time you can just sit home and watch Netflix. There’s a time you just don’t want to be with anyone. There’s a time you just want to go home and take a nap. I have those days,” Anton said. “But when there are sports or games going on … this is high school. You have to enjoy it. Getting involved and going to these games is the highlight of my high school career.”
Next stop on BOTF: We'll visit Charlotte for Saturday's game against DeWitt, followed by trips to Petoskey (Feb. 1) and Frankenmuth (Feb. 3). Click for coverage of our visit to Boyne City on Jan. 13.
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
PHOTO: (Top) Traverse City West's Bleacher Creatures follow their Bucket Brigade leaders during Friday's boys basketball game against Alpena. (Photo by Alan Newton/Alan Newton Photography.)