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Welcome to the Woods: Small Town, Big Heart

February 18, 2013

By Geoff Kimmerly
Second Half editor

BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.

“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans. 

The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.

Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border. 

Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall. 

“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend. 

“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”

Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half. 

Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events. 

Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”

Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion. 

When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal. 

But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model. 

Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said. 

The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods. 

Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.

The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students. 

Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.” 

“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.

“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”

“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”

There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart. 

Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites. 

“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.” 

Swem’s reply simply said it all: 

“Herd dat.”

Subway is sponsor of this season's Battle of the Fans II contest.

PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen."  (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)

5 Ways the Blue Crew Has Us 'Believin'

February 3, 2017

By Geoff Kimmerly
Second Half editor

PETOSKEY – What once was one of the most raucous gyms in the northern Lower Peninsula had grown hushed as one of Michigan’s proudest student sections slowly fell away.  

Hopefully Petoskey’s opponents didn’t get used to the silence.

The Blue Crew, a finalist for the inaugural Battle of the Fans in 2012, is back after all but disappearing the last few years – and hosted the latest BOTF tour stop Wednesday for its boys basketball game against Sault Ste. Marie.

The breakdown: The Blue Crew is rooted in generations of support going back to the school’s old Central Gymnasium, an arena straight out of “Hoosiers” where 1,500 fans for years packed to the rafters in support of their teams. A new school and a new gym became home to the Northmen in 2002, and that move served as the catalyst for creation of the “Blue Crew” by the school’s student council. The section thrived for more than a decade, but over the last few years for a few reasons discussed below, dwindled. But it’s been rebuilt – leaders have even pulled out of retirement advisor Karen Starkey, wife of longtime boys hoops coach Dennis and a former counselor at the school – and that well-known energy has returned to fuel the next generation of Petoskey athletes.

We met with seniors Ashlyn Kartes, Stuart Green and Emme Williams and juniors Danny Kolp, Isabella Rowe and Jake Lee during a night dedicated to raising cancer awareness. See below for our video and five reasons the Blue Crew is rising again.

1. What’s old is new again.

When we visited with the Blue Crew in 2012 during the first Battle of the Fans finalists tour, we learned about a student section steeped in history. But over the last few years, the section more or less disappeared. As this year’s leaders tell it, the Crew was completely broken-down last winter, with a lack of leadership and a mood that discouraged participation because seniors did what they wanted and expected everyone else to fill in behind them. Football games this fall were similarly tepid. But everything changed after most of the section’s new leadership attended an MHSAA Sportsmanship Summit on Nov. 9 in Traverse City, where they loaded up on energy and ideas. On the car ride home, they created a new Blue Crew Twitter page and had a number of followers before they even arrived back at their school. The revival was on. Volleyball games started taking off, and hockey and basketball have been big draws this winter. Petoskey girls and boys basketball teams at all three levels had games across three gyms Wednesday – the main gym, auxiliary and the gym at the old school – but it was obvious students were trickling into the section after their games. Nearly 200 showed for a midweek game, even as the junior varsity girls were playing at the same time as the varsity boys. It's a lesson for hundreds of schools across our state: you too can grow a student section, and all it takes is a group of motivated leaders to get it started. 

2. They’re one big family.

Whereas by the end of last year seniors ruled and few others cared to be a part, the attitude in the Blue Crew is much more inclusive this winter. Leaders during our trip emphasized multiple times how much they adore their underclassmen, who might make up a majority of the section – there are likely more freshmen than seniors most nights. It’s changed the mood in the school’s hallways as well. Meanwhile, those younger students are showing excitement about continuing to grow the section in the future, while this year’s seniors are excited they’ve been able to restart a legacy and leave something behind. Gone are rules about seniors in front – an informal group of guys who attend most games take some of those spots because they lead cheers, but whoever shows up first gets the best seats. “We kinda went back and forth on this because we have seniors in our Blue Crew and in our leadership, and of course you’ve waited the four years (to be up front). The people before us were really into the seniors in the front row, so we were raised with that. But once we sat back on it, the people that get there early are the ones who are going to cheer the loudest, and they want to be there. The underclassmen who get there an hour early before game time are the ones who are going to cheer the loudest, and that’s what we want.”

3. They’re in the game. 

The Blue Crew is a student section in the most traditional sense. While there were a few bells and whistles during our trip – the rollercoaster, a traditional “Don’t Stop Believing” performance arm-in-arm – this is a section that is most focused (and rightly so) on the game being played. The chants started from the first basket (see moment in video with streamers thrown into the air) and didn’t stop until the game’s end. Cheers may have started up front, but the section as a whole was engaged – which made the Crew stick out for more than just the pink shirts they were wearing.

4. This section doesn’t just cheer for the boys.

Again, there were games at all three levels going on all over Petoskey on Wednesday. But 40 students filled the Crew at the start of the 5:30 p.m. girls varsity game, and that continued to grow steadily as the other games were completed and players and fans moved on to the main events of the night. This is all by design; as the leaders went about rebuilding the section, they came up with 20 theme nights so they had one for every home varsity game for both the boys and girls. They also made sure to spread what were expected to be the most popular to both boys and girls games to guarantee maximum support for both teams. What’s more, the varsity players cheer for each other. Kolp and Lee start on the boys team – Kolp, in fact, is considered one of the top players in the northern Lower Peninsula – and they are sure-thing regulars at the girls games, Lee often dressed as Gandalf from “Lord of the Rings” and the 6-foot-9 Kolp as the section’s tallest cheerleader rooting on his sister Megan and her teammates.

5. They’ve mixed the old and the new

As noted, the ode to the band Journey has survived the rise, fall and rise again of the Blue Crew, and the section lives in the same far corner of the gym and continues to receive the wise counsel of Starkey. But the new has been important too. Just about every student section has theme nights, but Petoskey’s leaders worked hard to do something just a little different to make each unique – Frat/Sorority Night included giant Greek letters for “PHS” and Wacky/Tacky Tuesday was a new spin on bad fashion. They’re also taking advantage of social media, using Twitter to connect with classmates across a school with nearly 1,000 students – for example, a freshman DM’d to suggest a toga night idea that made the final list, and a Twitter poll was used to pick from four possible slogans for Wednesday’s pink shirts. The school also brought back a cheerleading team this fall after 12 years without one, and the Blue Crew hopes to work with that team as support continues to build.

In their words

New and improved: “The atmosphere is totally different (from last year),” Green said. “People didn’t really want to cheer. Maybe they wanted to but they felt like it was out of their element – where now, there’s an atmosphere that you show up, you cheer as ridiculous as you want, and it’s accepted.”

We watched; we joined: “A lot of other student sections in our conference are good. We’ve been surrounded by that. So after going to the (Sportsmanship Summit), we knew we could do that,” Kartes said. Recalling watching last season’s BOTF champion Traverse City West at a 2016 District Final, Williams added: “Just seeing that, we all just realized playing in front of our Blue Crew is not easy. And that’s what our goal is.”

All are welcome: “(Wednesday) we went around to the lunchrooms and passed around candy, and we were like, ‘Hey, come to the game. Bring your friends,'" Williams said. “Once everyone is in the student section, even if you don’t know the person, it’s like you’ve known them for so long. It’s like one big family there, and I think that’s what makes us so special.”

Next stop on BOTF: We'll finish the 2017 BOTF tour at Frankenmuth for tonight's boys basketball game against Millington. Click for coverage of our visits to Boyne City on Jan. 13, Traverse City West on Jan. 20 and Charlotte on Jan. 28.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Petoskey's Blue Crew roots on its boys basketball team Wednesday against Sault Ste. Marie. (Middle) Blue Crew members huddle in the middle of the section, creating a sea of pink streamers. (Photos by Larry Tracy/ CMA Action Photography.)