Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
And the 2017 BOTF Winner is ...
February 17, 2017
By Geoff Kimmerly
Second Half editor
When Shafer Webb and his classmates were middle schoolers, they watched the high school student section turn into a party at every Frankenmuth home game.
Webb's older brother Brennan led the 2012 section that won the inaugural MHSAA Battle of the Fans. And, of course, older brother told younger that no student section would ever measure up to the original champion.
Shafer, and about 300 of his friends, took that as a challenge – and have responded by earning a second championship banner as the first two-time winner in BOTF history.
"It shows we had good leadership this year, and it sets the standard for next year," Shafer Webb said. "It helps we won; now we have something tangible to show how good we were, and hopefully that will inspire them to continue next year."
Frankenmuth will accept its Battle of the Fans VI championship banner during halftime of the Class B Girls Basketball Final on March 18 at Michigan State University’s Breslin Center. The other four finalists also have been invited to Breslin to be honored for this season’s achievement.
Frankenmuth was chosen based on a vote by the MHSAA’s 16-member Student Advisory Council influenced by public vote on the MHSAA’s Facebook, Twitter and Instagram sites. A total of 20,125 social media votes were received, with those results then equated against a school’s enrollment.
The Council based its vote on the following criteria: positive sportsmanship, student body participation, school spirit, originality of cheers, organization of the group, section leadership and overall fun.
Boyne City totaled the most public social media support, finishing first across all four ways votes were accepted (Facebook likes and shares, Twitter re-tweets and Instagram likes) – despite being the smallest school among our finalists. Votes were scaled to take into account a school’s size – although Traverse City West received the most social media votes total, Boyne City’s when compared to its student enrollment pushed the Rambler Rowdies to the top of the list. Frankenmuth finished second in the social media voting.
Other numbers to consider from this season's contest: The application videos have been watched more than 16,600 times, and the MHSAA-produced videos from our tour stops have nearly 5,700 views. The stories on the five finalists plus Tuesday’s explanation of how to vote had been viewed 10,270 times as of 8:30 this morning. The five Snapchat stories covering our visits were viewed nearly 13,000 times combined.
We were excited at the beginning of this Battle of the Fans because we received our most entries since the first BOTF in 2012, and our most first-time entries ever (of course not counting that first contest). That means the spirit of Battle of the Fans is thriving in a number of communities, while also catching on in more every year. This year’s finalists no doubt will inspire student leaders at more schools to create championship-caliber student sections – and below is why we were inspired during our five BOTF tour stops.
Now See This Award: Boyne City
What we saw: The “Rambler Rowdies” burst on the scene for Battle of the Fans VI with a hype machine that would be the envy of many organizations. It didn’t take us long after entering the school to find messaging advertising the night’s theme (Fright Night) and activities, and the in-house television promos were especially impressive. Of course, our visit was on Friday, Jan. 13, which made the horror film-style night a perfect choice. And the Rowdies played it well, filling the stands for a makeshift graveyard of living fans, opening the festivities with students rushing in screaming from all corners of the gym and putting together some fun props (including an impressive surf board) with a consistent message of “R.I.P. Bad Sportsmanship.”
Why we’re fans: As people who focus on promoting the benefits of high school sports on a daily basis, we were immediately impressed with Boyne City’s marketing work. But we also were impressed quickly with how the section draws from all different communities within the school, not just athletes, and with one of the leaders not involved in sports at all but instead part of the band and theater cast. Boyne City also was our smallest finalist this season, but packed in enough fans to at least feel comparable in section size to the other four – all while being our first stop and having to set the tone for this year’s tour. The Rowdies set it well.
Be the Change Award: Charlotte
What we saw: We returned to Charlotte for the second straight year and anticipate it won’t be our last BOTF trip to see the “Flight Club,” which is anything but a one-hit wonder. You want something built? Call the Orioles, who have the best props we’ve seen/heard about over our six years on tour. We didn’t see the “bird cage” used before football games but were intrigued by the description; we did see the two giant tifos and wonder why more schools aren’t making the same to drape over their student sections. The Flight Club also came up with a sharp idea of posting their “pilots” with megaphones on raised platforms at each side of the section so they can lead cheers and be seen and heard by all of their classmates – another great idea from a group that literally has built from nothing one of the strongest student section programs in the state in just two years.
Why we’re fans: The Flight Club is having a lot of fun, and we loved hearing the stories – whether they were telling us about the mostly-failed slip-n-slide at a football game or the much more popular “highlight” games where the section attended events for every sport, including bowling. In a short time, they’ve created a lot of memories – one that sticks out is how the driver for a spirit bus during football season took a 10-minute detour after an away game to allow the students to hang out a little bit longer. As a whole, the last two years in Charlotte have been a fun trip. And we're sure the Flight Club will continue to thrive.
Draw the Blueprint Award: Petoskey
What we saw: The “Blue Crew” returned as one of the north’s best-known student sections by following a blueprint – pun only slightly intended – that any school could follow. After becoming a finalist for the first Battle of the Fans in 2012, the Blue Crew dwindled especially the last few years and into this past fall. But following a few proven steps, the Crew returned to its former height. First, student leaders attend an MHSAA Sportsmanship Summit in November. Then, on the way home, they started a section Twitter feed so they could communicate with classmates en masse. They set expectations, like featuring girls basketball games just as much as boys and letting students sit based on when they showed up to games, not their seniority. And with a leadership group including students from multiple classes, they ensured there will be student section veterans to pick up the reins again after these seniors graduate.
Why we’re fans: For starters, we love a good comeback story. We’re also a big fan of sections cheering on more than the boys basketball team; we always hear that they do, but we saw it with our own eyes as the Blue Crew began filling during the girls varsity basketball game (played before boys on this night) during our trip, despite the fact junior varsity and freshman teams also were playing at other locations and it was a Wednesday. We also try to emphasize every year that the best student sections are those who remember they’re at games to cheer for their classmates – not become the event themselves. The Blue Crew was all in, cheering on both the girls and boys varsities against Sault Ste. Marie, starting early and taking their fever to the final buzzer. Most of all, the Crew showed there’s a plan for any school that would like to accomplish the same – and we’ll surely be using Petoskey as an example in years to come.
Legacy Award: Traverse City West
What we saw: With three BOTF finals appearances, Traverse City West – our 2016 champion – has entered something of an unofficial ring of honor as one of the student sections that always will be in the mix to win this contest any year it applies. The setup of a Student Senate running the show is proven and provides West an opportunity to affect student life at its school to a degree others could emulate. The Bleacher Creatures built a sizable section for our visit despite not having school that day, and with it put on display some of the same great traditions we’ve come to enjoy during past visits. This section was around long before Battle of the Fans, and would be just as great even if it wasn’t competing regularly to be known as best in the land.
Why we’re fans: It’s hard to watch the Creatures do their thing and not think it would be fun to be a part. Ask Petoskey – watching West at a game last season helped motivate the Blue Crew to get back in the game this winter. The Creatures are loud, they’re together, the chants and cheers they do are all their own, and their most notable traditions also include the “Bucket Brigade” leaders who stand at the front and bequeath the honor from year to year. What we’ve noticed especially the last two years is how much West students love their school and community – and no wonder there’s a sense of pride that continues to get passed down to those who will fill the bleachers next.
Battle of the Fans champion: Frankenmuth
What we saw: In some ways, what we saw resembled a lot of what we saw on our first BOTF visit ever in 2012 – a few hundred students making up at least half (or more) of the student body dressed up in sometimes ridiculous costumes putting on a dance party and singing along. Section leaders have played on successful teams in other sports, and it was obvious their competitiveness boiled over into this contest. But as much as Frankenmuth enjoys the thrill of the fight, cheerers simply were having fun – from the costumes to the songs, to the original cheers and well-placed side shows. Be it the fullback taking an imaginary football handoff and diving in to knock down 270 people, or the “fake” wrestling match complete with good guys and bad guys, foreign objects and a championship belt, we saw some things we hadn’t seen before – and will be laughing about for years to come.
Why we’re fans: At the end of the day, Battle of the Fans is about a few things – bringing together a large group of the student body and drawing that crew from all grades and social groups, cheering classmates the right way with sportsmanship, and having the kind of fun that would make someone on the other side of the gym wish he or she could be a part. This year, Frankenmuth is that section – be it for the student from a rival school who shows up and always seems to know the theme of the night, or the parents across the floor during our visit who also got into “Costume Night’ and showed up in half-German and half-basketball garb. Frankenmuth’s student section no doubt riles up fans from opposing sides – but from a wider view, it’s a good bet those across the floor would love to join in, or hopefully start the same success story at their schools.
"It shows we give our student athletes a lot of support, and certainly we encourage kids that it's OK to be different," Webb said.
"I think it would be a lot more fun that whoever we're playing had just as good a student section as us. ... Hopefully this encourages other student bodies to participate in something like this at the other schools around us."
The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.
Check out below our stories and videos behind the finalists. Also, click to see student-produced videos from all sections that entered the contest. (Photos by Chip DeGrace.)
Boyne City
Read all about it: 5 Ways Boyne City's Ramblers Get Rowdy
Charlotte
Read all about it: 5 Ways Charlotte's Fight Club Soars
Frankenmuth
Read all about it: 5 Ways Frankenmuth is Flying High
Petoskey
Read all about it: 5 Ways the Blue Crew Has Us 'Believin'
Traverse City West
Read all about it: 5 Ways West's Creatures Continue to Crush