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Welcome to the Woods: Small Town, Big Heart

February 18, 2013

By Geoff Kimmerly
Second Half editor

BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.

“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans. 

The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.

Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border. 

Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall. 

“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend. 

“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”

Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half. 

Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events. 

Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”

Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion. 

When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal. 

But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model. 

Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said. 

The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods. 

Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.

The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students. 

Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.” 

“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.

“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”

“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”

There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart. 

Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites. 

“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.” 

Swem’s reply simply said it all: 

“Herd dat.”

Subway is sponsor of this season's Battle of the Fans II contest.

PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen."  (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)

Revived Blue Crew Continues to Thrive

By Geoff Kimmerly
MHSAA.com senior editor

February 6, 2018

PETOSKEY – When Dominick Murray’s older sister was a high school senior in 2012, Petoskey’s Blue Crew was a top-five finalist in the inaugural Battle of the Fans.

Three years later, then-freshman Dominick was “really iffy” about the whole thing and didn’t go to a game.

The once-proud Blue Crew had all but faded away. But in 2016-17, the section was reborn and returned to the BOTF Finals. And that wasn’t a one-hit wonder – Petoskey welcomed the MHSAA for Friday’s boys basketball game against Traverse City West as one of three finalists vying for this year’s Battle of the Fans VII championship.

Petoskey’s student section isn’t just back. It’s all the way back and better than ever before.

“There’s a lot of things stressful in high school, extremely stressful,” Petoskey senior Isabella Rowe said. “So coming to a basketball game or a football game or whatever kind of sport, just getting to focus on encouraging your classmates, getting to see people smile when Danny (Kolp) or anyone just dunks that basketball and everyone just jumps up in the air – it’s the coolest experience and the whole gym is so happy.”

We met with Rowe, Murray, seniors Jake Lee, Carly Williams, Jack Paulsen and David Paquette, and junior Taylor Whitman to discuss all that is the Petoskey Blue Crew.

BOTF is a competition, of course, and this year’s tour stop reports will follow a format similar to a typical game night – starting with a gameplan other schools can incorporate if they wish to join the fun, followed by our video from the tour stop and then more on why the section is considered one of the state’s best.

Petoskey’s Gameplan

Take some of these tips from the Blue Crew:

• It’s not a one-person show. Start as early as you can and get as many passionate people as possible to join in the planning. 

• Find out what students want. Petoskey’s love theme nights – and you’ve got to give fans who aren’t necessarily into sports incentives to keep them coming back for more.

• Work with your school administrators, finding out what you’re allowed to do and how they can help.

• Get social. There’s no better way to get out the good word than through social media. It’s the best way to let your classmates know what events are coming up.

• Get younger students involved, be it underclassmen or even middle school and elementary fans. They’re the ones who will be carrying on the traditions moving forward, and instilling pride and a sense of belonging early is valuable. 

Pregame Prep

The last regular-season game of last season, at Boyne City, remains memorable because of how the section traveled and dressed up and made it festive. Not long after, Rowe and Lee – juniors who were part of the main organizing group – began reaching out for new help on social media and together coming up with people they thought might be good additions to the Blue Crew’s leadership.

What they found in part were a lot of classmates who were interested in coming to games and helping lead cheers on the floor – but not necessarily planning behind the scenes. Both are important, of course, and by the end of May the “core group” for this year’s Blue Crew had just about taken shape.

That core group put together a list of theme nights, ranked which should be on the biggest games, and in August started filling in a calendar (Rowe and Williams have put a new one together for every month). The leaders also put together a “rules and guidelines sheet” including things like how seating will work (you get the best seats by showing up earliest, not based on grade, etc.). They started thinking up ideas to get underclassmen more involved in the section and eventually began working with their National Honor Society and DECA chapters and SAFE in Northern Michigan to help with finances and provide giveaways like lanyards.

In fact, the Blue Crew already is working on next year – at least a little bit – putting together the materials Whitman will need to take over when most of these leaders graduate, plus suggesting classmates who could take their places.

Game Time

Petoskey turned its gym into a safari-themed “jungle” for our visit, and packed its home stands despite the girls basketball team playing at Alpena and the hockey team hosting Alpena for a cancer benefit game in honor of freshman Evelyn Schwarz, who is undergoing chemotherapy while battling the disease.

The Blue Crew made sure to take part in that special event, raising money with a “miracle minute” between the first and second quarters. The Crew also had plans to finish the night by joining other classmates cheering at the hockey game after the basketball team was done.

“When you’re not part of a major sport – there’s not many fans at a ski race; nobody’s going to come out to the hill – (like with) soccer, before last year there was literally nobody there, and this year for the first time people are actually singing in the stands like you’d see in a professional game or something,” said Paquette, who played soccer and ski races. “It’s so cool, and it really gives you energy and support. It’s cool that your peers are supporting you for what you do, and I want to do (the same) because I love the positive energy we can give the basketball program, and I think it helps them better on the court too.”

A major change to the Blue Crew this school year has been the variety of teams it’s cheering. Football always is big, and basketball is the main draw up north during the winter. But the Crew made its share of volleyball matches during the fall and soccer games for the first time. Hockey has joined the winter rotation.

The BOTF Semifinal “Challenge Round” over 12 days last month also provided an opportunity for the Crew to grow its reach and continue its focus this year on getting more younger students involved. One challenge option gave BOTF semifinalists the opportunity to show how they get the youth involved – and Petoskey took that challenge head on.

The Blue Crew’s big focus for in-game fun this season was on creating great theme nights, but leaders learned something new there too.

Their classmates would get up for the challenge of a creative idea – dressing up for Safari Night gave them options of being a tourist, an animal, or just showing up in green or camouflage. But Crew members also like when themes are simple – wearing the school colors or all white, for example.

In the end, a mix definitely is best.

“(My sister) asked me about it. Obviously we do a lot of things differently than they did,” Murray said. “She wanted to know if some of the traditions still stand. … I told her what we did, and she said she’s much rather be in our student section because she’s an outgoing person and would’ve loved to dress in an ‘80s aerobics outfit.”

Postgame Analysis

The roar is restored. “It hasn’t really crossed people’s minds that much that even just when we were sophomores, (Blue Crew) wasn’t a thing,” Paquette said. “The underclassmen have grown up with this as their only experience. It’s a testament to the culture change we’ve created here, at least for the juniors and seniors to accept that’s what the culture is now. And I think that’s good because it’s probably going to continue it in the future.

We’re all in this together. “I think the reason the Blue Crew died was no one was including the younger classes; now we’re including everyone,” Lee said. “It’s not like we’re split upperclassmen and (under)classmen. We’re all together now, in school and on the court.”

We keep with the theme: “Last year and even before that we filled half of our stands, and now every game is always filled all the way to the top,” Rowe said. “People are pretty good about doing (theme) because we definitely did a ton of different things – just from simple things like color blocks (like blue and white) all the way to an 80s aerobic theme. Carly and I focus on getting calendars set for each month, and of course we try to not do the same thing twice. The girls (basketball) team had its own and boys had its own. We always had relatively good turnouts, and kids were always excited; ‘Hey, you going to the game tonight? What are you wearing?’ That’s always the first question they ask: What are you wearing?”

Spirit is contagious. “I know T.C. West motivated us to be in (Battle of the Fans). And then Boyne City … we were (finalists last year) at the same point. And now Pellston, and I’ve heard kids from Charlevoix want to get involved in the Battle of the Fans competition,” Williams said. “They’ve seen our rules and guidelines sheet and they’re like, this is what we need to do. … It’s just motivation from other schools that’s getting kids started.”

Next stop on BOTF: We also visited Boyne City for its game Friday, and that report and video will publish Feb. 12. We'll finish the 2018 BOTF tour at Buchanan for its Feb. 16 boys basketball game against Berrien Springs.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Petoskey's Blue Crew roots on its boys basketball team Friday against Traverse City West. (Middle) A member of the Blue Crew takes the night's safari theme prehistoric. (Photos by Larry Tracy/CMA Action Photography.)