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Welcome to the Woods: Small Town, Big Heart

February 18, 2013

By Geoff Kimmerly
Second Half editor

BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.

“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans. 

The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.

Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border. 

Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall. 

“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend. 

“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”

Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half. 

Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events. 

Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”

Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion. 

When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal. 

But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model. 

Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said. 

The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods. 

Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.

The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students. 

Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.” 

“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.

“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”

“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”

There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart. 

Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites. 

“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.” 

Swem’s reply simply said it all: 

“Herd dat.”

Subway is sponsor of this season's Battle of the Fans II contest.

PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen."  (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)

No Place Buchanan’s Herd Would Rather Be

February 17, 2018

By Geoff Kimmerly
Second Half editor 

BUCHANAN – Cailin Gunn was new at Buchanan entering eighth grade, and she was shy. What’s more, eighth graders in her district are housed in the same building as the high schoolers, which understandably could be intimidating.

She went to only one basketball game that season, in 2013-14. But the wall of Bucks cheering on their team easily caught her attention.

And then Jessica Lee, another eighth grader that year, and her friends invited Gunn to join the “Herd” – at that point the reigning Battle of the Fans II champion.

“She was scared, and we all took her in,” Lee said. “Because I know it is scary going to a new school. So the Herd was like, we’re open to everyone. Everybody come join.”

Also an eighth-grader at that time, Kevin Frost was tucked into a top corner of “The Woods” as section leaders whose names remain easy to recall helped Buchanan’s become an example to be followed statewide.

“We just got to see them in action. It was just amazing to watch,” said Frost, who with Lee and Gunn is among current Herd leaders. “I don’t know how to describe it. When we won on a buzzer beater at the ‘Mean Stinks’ game – just to be part of that; it’s come full circle. To be down leading everyone else, it’s indescribable.”

The tradition indeed lives on. The MHSAA’s visit to Buchanan for Friday’s boys basketball game against Berrien Springs was its fourth in seven years of Battle of the Fans and the last of three finalists tour stops for this year’s BOTF VII.

We met with section leaders Gunn, Lee, Frost, fellow seniors Madison Schau and Kenneth Stuckey and junior Garret Lollar to learn more about how they’ve both carried on and added to the Herd’s legacy.

As with our first two finalists tour reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies, below is our review of an evening hanging with the Bucks. Following again the format of a typical game night, we begin with the Herd’s suggestions for other student sections getting started and video from our visit and then tell more of the story behind a group that continues to rock the bleachers.

Buchanan’s Gameplan

Take some of these tips from Buchanan’s Herd:

• Be positive – in planning and performance. It all starts with the right attitude, Lollar said, and that starts with the process behind the scenes and carries over to the fun in the stands.

• Don’t be scared. That advice covers a number of scenarios. Don’t be scared to come to a student section meeting with older classmates or many you don’t know. Don’t be scared to share your opinion. And never be scared to dance with your section when the rest of the crowd is watching.

• Make it all about fun. The more fun you’re having, the more tightly-knit your section will become.

• Work together. The Herd has a large group of leaders, but they work to make all of their individual ideas mesh together. That allows them to collect a lot of great ones – and keep everyone in a large group engaged as well.

Pregame Prep

As an established section for most of this decade, the Herd generally enters a school year with a running start.

Tradition and expectations are set, thanks in part to a group of teachers who are passionate about facilitating whatever the Herd needs to be at its best. But students continue to show as well – it’s the usual this year to have 30 or more at the section’s regular meetings.

The Herd from its beginnings at the start of this decade has been about immersing itself in the community. That’s included a lot of things over the years, including being asked to attend events in town that have little to do with the school’s athletics. But it begins with becoming a fabric of the entire school district, which starts in part with section leaders holding “traveling pep rallies” to teach cheers to elementary and middle school students. (The video below was submitted as part of the BOTF "Challenge Round.")

At one traveling pep rally, Gunn and her fifth-grade sister led a cheer together. Another poignant moment unfolded when kids ran up to Lee later on because they recognized her from a pep rally and wanted to show her some of the cheers they’d learned.

“They saw me as a leader, and I like to be a leader,” Lee said. “And I think that’s another thing I like about the Herd: I see myself in them. I was you once, and now I’m … the people who led it before.”

For this year’s application video, the Herd rallied its classmates during the final days before holiday break to shoot a lip dub. Leaders went that route because they wanted to offer something that hadn’t been done as part of BOTF before – but also, the lip dub allowed them to show off more than just a basketball game night. The run through the school’s hallways included appearances by a number of sports teams, school clubs and social groups that all have some ownership in the section.

Herd leaders have an inside joke that while the section has always been good, it went through some “dark ages” before experiencing a “renaissance” this year. This BOTF candidacy is topping things off. 

“I feel like this has been our entire high school (career),” Schau said. “We’ve been part of the Herd since we got into the high school. … It’s something we’ve always done, all the way through. So our passion’s really strong this year.”

Game Time

“Tonight for sure, you’re going to see some bad dancing,” Stuckey said. “I’m one of them, but we’re going to let it all out.”

The Woods are alive from before tip-off until long after the final buzzer. There are plenty of traditions – the speaker system pipes in music during quarter breaks and halftimes for a full section dance party, and during play the cheers and chants are ones the Herd has made regulars over the years – and taught to all of those younger students coming up so they’re ready to step in as high schoolers.

Community indeed runs deep. On this night, Buchanan’s 1977-78 Class C champion boys basketball team was featured for a halftime reunion. As would make sense, the Herd wasn’t really involved – but then received a giant shout-out at the end of the ceremony from retired coach Mike Rouse.

A few other things that stuck out on this night: Halftime kicked off with a full section conga line around the gym. And as it’s done since 2012-13, the Herd finished the night after the game had ended singing a song from the stands with the team and many from the community filling the floor.

Also recognizable were faces in other sections of the gym of at least a few alums we’d seen in years past. That support is ongoing – the Herd has received quite a bit of social media action from past grads sharing their pride. They’ve also seen it from visiting fans and even an opposing player who said his school’s student section needed to step up to Buchanan’s level.

The Woods has been shaking things up quite a bit this winter. On the road at places like Niles Brandywine, where it joined that school’s “Pink Out.” Supporting other teams besides basketball, including wrestling and competitive cheer. Unifying with the boys basketball team on Tie-Dye Night, when Bucks players also hit the court dressed to match. Herd leaders are even planning to have a spring cheering section for the first time, supporting those often-forgotten teams as well.

Some Herd leaders weren’t psyched at first with Lollar’s suggestion of Clean Bandit’s “Rather Be” as the soundtrack for the lip dub – they were hoping for something currently popular. But the 2014 jam has grown into this year’s anthem. And Friday, it seemed like no one wanted to go home when the game was done.

“This is really important to us,” Gunn said, “and we really live that saying – there’s no place we’d rather be.”

Postgame Analysis

Please join us: “Instead of coming into high school and it being scary, terrifying, like (these are) bigger people than you, it’s an inviting thing,” Lollar said. “Because you get to have fun with a bunch of people you usually wouldn’t hang out with. In the student section, I stand next to freshmen I don’t talk to (otherwise) ever. But I’m friends with them because we have this.”

Leave a legacy: “I notice when we go on our traveling pep rallies, we see these kids at the elementary school – they’re not even higher than my knee,” Schau said. “And they know the cheers. I don’t know if I was that age and knew how to cheer, but they know the cheers by heart. That’s what makes me want to do it – because those kids know every single cheer. You just grow up. They know now. They know what to do.”

Shy no more: “All of the positivity and all of these people showed me there’s no reason to be scared,” Gunn said. “Something I learned and something other people should learn is you won’t be embarrassed (because) everyone else is doing it around you. It’s a lot of fun.”

We will remember this forever: “It’s something we get to remember (from) high school,” Stuckey said. “There are many kids who can’t be like, ‘We had a student section and we were able to lead it.’ And it’s nice we’re able to say that. The Herd is a family; we’re not just people who know each other, we’re not just a student section. We all care about each other, and it’s nice to have a family away from your real family.”

Next on BOTF: The Buchanan visit concluded this year’s BOTF finalists tour. Beginning Tuesday, fans all over the state may vote for the student section they think should win this year’s contest. Check out Second Half on Tuesday for instructions on how to vote on Facebook, Twitter and Instagram. The champion will be announced Feb. 23.

Click to see our reports on Petoskey’s Blue Crew and Boyne City’s Rambler Rowdies.

The Battle of the Fans is sponsored in part by the United Dairy Industry of Michigan.

PHOTOS: (Top) Buchanan's "Herd" cheers during Friday's boys basketball game against Berrien Springs. (Middle) Classmates follow the beat as Kevin Frost plays drums during a break in the action. (Photos courtesy of Buchanan's yearbook staff.)