Coopology: The Study of Being Rowdy

February 8, 2013

By Geoff Kimmerly
Second Half editor

ZEELAND – Trent Courtright’s voice was gone, and his face paint mostly had washed away by the end of Friday’s Zeeland East boys basketball game against Muskegon Mona Shores.

He predicted he’d sleep well that night, reveling in another Chix victory and the part he and his classmates played by cheering them on.

It was just another night in “The Coop,” home of Zeeland East’s raucous student cheering section.

“We had a lot of fun out there. We love supporting our guys. It’s all worth it for the Coop,” Courtright said. “We try to keep the intensity up no matter what the score is. We try to keep all the fans in the game.

“We just try to support our guys as much as we can and be as loud as we can.”

Mission accomplished.

Nearly filling a section of stands seemingly cut out of the gym wall just for them, Zeeland East’s students stood roughly 250 strong during Friday’s MHSAA Battle of the Fans II visit. The Coop was the fourth stop on the MHSAA BOTF tour, following Frankenmuth, Vandercook Lake and Ann Arbor Gabriel Richard. The final trip, to Buchanan, is Friday, with voting on the MHSAA Facebook page to begin Feb. 19. The winner will be announced Feb. 22 on Second Half.

Don’t plan on the Coop taking any breaks until then, or for the rest of the season.

Be it during a halftime dance-off or sprints down the sideline after every Chix 3-pointer, just about every member of the Coop spent almost all 70 minutes of Friday’s game jumping, dancing, clapping, singing and chanting.

“If you go to a basketball game and you’re not a basketball fan, we want you to still be entertained,” senior Dan Rebhan said.

“There are a lot of pauses in basketball games, and football games too. We always try to fill those with a cheer, a little chaos – there’s been a couple dances, too.”

The Coop has been a Zeeland East tradition for a number of years, but has built toward this crescendo especially during the last three.

Coop leaders know they’re making an impression because of the comments they’ve received.

After a game at Grand Rapids South Christian in early December – when the traveling Coop was far outnumbered by the home student fans – Zeeland East’s students were greeted after by South Christian parents who applauded them for matching and at times exceeding the volume of the home crowd.

During another game this season, Holland Christian students answered another opposing student section by chanting, “The Coop was better.”

 “Our whole community backs us.  I was at the gas station the other day in Holland, and there were two people in front of me that didn’t know me, and they were like, ‘Did you see that Zeeland East student section?  They were pretty sweet.  I think we should go over and watch one of their games,’” Courtright said. “And I was like (nodding my head and smiling).”

Zeeland East athletic director Tim Ritsema met with the section leaders at the beginning of the school year and told them about his experience as part of the Holland High student section in 1985-86. Ritsema explained that this year’s Coop belonged to these seniors, and it was up to them to make the most of it.

If a class was going to raise the Coop to elite status, these seniors made sense to take that challenge. Back when they were in junior high – and often to the surprise of opposing fans – Elzinga and some classmates would paint up and root on their middle school basketball teams. When Zeeland East finished Class B boys basketball runner-up in 2009, Rebhan and a few of his eighth-grade friends snuck into Breslin Center with high school student tickets, finally getting their first taste of being part of the Coop.

When the Battle of the Fans II was announced early this fall, Ritsema forwarded the information to Coop leaders and told them they should give it a shot.

All seven main leaders play sports – football, baseball, golf and track. The Coop is like their winter sport, and has allowed them to form friendships with classmates they didn’t necessarily know well before.

Zeeland East’s students have developed another tradition over the last two years that they fully expect to continue long after this group of leaders is gone.

The High Five Hallway started during the fall of 2012 as something funny done by a few of the seniors, who on football game days would give each other high fives and yell while intersecting in the hallway that leads to the doors and pathway between Zeeland East and Zeeland West, which sits adjacent to the Chix campus.

Students at the schools share classes throughout the day, so often a number of them are crossing between the two schools. Beginning during football season this fall, Rebhan on game days would re-enter East after his classes at West and begin a 10-second countdown. East students in the High Five Hallway would arrange in two lines facing each other, and spend about two minutes of the eight-minute break high-fiving each other while traveling the winding corridor.

It’s said there’s no drama in the Coop, just plenty of camaraderie. It starts in the High Five Hallway. Could it end with a Battle of the Fans championship banner?

“I was dating a girl from (Zeeland) West and I went over to her house the day after the East-West game. Her dad was talking to me about the Coop for like an hour,” Elzinga said. “He didn’t mention a thing about the game, except for that we won.  I was like, ‘West played really well,’ and he said “Yeah, and you guys looked like you were having a lot fun.’”

Subway is a sponsor of this season's Battle of the Fans II contest. 

PHOTO: (Top) The 250-member Coop takes its place in the end zone bleachers during Friday's game against Muskegon Mona Shores.  (Middle) Trent Courtright (#14) leads the Coop in one of its many in-game cheers.  (Video Above) The High Five Hallway, as captured by students, before its Feb. 5 basketball game.  (Photos courtesy of Kurt Van Koevering, Zeeland Record.)

Welcome to the Woods: Small Town, Big Heart

February 18, 2013

By Geoff Kimmerly
Second Half editor

BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.

“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans. 

The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.

Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border. 

Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall. 

“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend. 

“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”

Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half. 

Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events. 

Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”

Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion. 

When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal. 

But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model. 

Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said. 

The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods. 

Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.

The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students. 

Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.” 

“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.

“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”

“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”

There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart. 

Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites. 

“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.” 

Swem’s reply simply said it all: 

“Herd dat.”

Subway is sponsor of this season's Battle of the Fans II contest.

PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen."  (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)